Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Keranique Hydrating Conditioner Thinning Treatment
Go Ho 9 Colors Nude Eyeshadow Palette,Matte&Shimmer&Glitter Eyeshadow Makeup,Long Lasting Blendable Neutral Eye Look,Highly Pigmented Eye Shadow Powder,06
Burts Bees Mama Pregnancy Products
Ivory Sensitive Body Wash, Fragrance-Free, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, Designed for Skin's pH, 35 oz
TIGI Bed Head Urban Antidotes Colour Goddess Shampoo and Conditioner Set for Dyed Hair, Color Protectant Hair Care Duo, 25.35 fl oz.
Sexyhair Powder Play Volumizing Texturizing
Geller Balance N Glow Illuminating Foundation Golden
Full Shine U Tip Hair Extensions Human Hair Blonde Highlighted Utip Human Hair Extensions 14 Inch Keratin Tip Extensions 40 Grams Fusion Extensions Remy Hair for Women
PHOENIXY 24 PCS Gel Nail Polish, Purple Colors Gel Nail Polish Set with Base Glossy Matte Top Coat Black Red Nail Kit Christmas Gifts for Women (PCB9028)
Garnier Olia Hair Color, Ammonia-Free Permanent Hair Dye, Oil-Powered Formula for 100% Gray Coverage and 3x Shinier Hair, Vegan & Cruelty Free, 5.3 Medium Golden Brown, 2 Count
Revlon Colorstay Liquid Foundation Normal
e.l.f. Bite-Size Eyeshadow, 4 Ultra-Pigmented Matte & Shimmer Shades, Rose Water, 0.12 Oz (3.5g)
Australian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
MANSPOT Manscape Hair Finishing Trimmers, Pubic Hair Trimmer for Men and Women, Electric Ball Trimmer Pubic Shaver,Hypoallergenic Ceramic Blade Heads,Waterproof Wet/Dry Groin Shaver,20 Times Usage
Essentially KateS Lavender Oil – 100% Pure & Natural, Steam-Distilled, with Glass Dropper, Roll-On Bottle & Sprayer for Aromatherapy, Skin & Home Use
e.l.f. Bite-Size Eyeshadows, Creamy, Blendable, Ultra-Pigmented, Easy to Apply, Pumpkin Pie, Matte & Shimmer, 0.12 Oz
Gillette Fusion5 Mens Razor Blade Refills, 12 Count, Lubrastrip for a More Comfortable Shave
GreenIVe 100% Pure Castor Oil – Cold-Pressed, Hexane-Free – Hair, Eyebrows, Eyelashes, Skin Moisturizer, Castor Pack Wrap Oil Bulk Bottle (1 Gallon)
Braun Electric Razor for Men, M90 Mobile Electric Shaver, Precision Trimmer, Washable
Buf-Puf Gentle Facial Sponge, Dermatologist Developed, Removes Deep Down Dirt & Makeup That Causes Breakouts and Blackheads, Reusable, Exfoliating, 1 Count
Harry's Razor Blades Refills - Razors for Men - 12 count (Packaging May Vary)
OKeeffes Working Hands Hand Cream Plus Night Treatment, 3 oz Tubes | Bundle Includes Day and Night Formulas, Repairs Cracked, Dry Hands, Unscented, Hypoallergenic, Non-Greasy
e.l.f. Bite-Size Eyeshadow, Ultra-Pigmented Eye Makeup Quad, 4 Matte & Shimmer Shades, Creamy & Blendable Powder, Açaí You, 0.12 Oz
Nair Hair Remover Moisturizing Cream
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
