Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Kintion Travel Makeup Mirror, Portable LED Lighted Makeup Mirror, 360° Rotation Touch Screen Vanity Mirror, 60 LEDs, 3-Color Dimmable Lighting, Rechargeable Tabletop Folding Cosmetic Mirror, Pink
Maybelline The Falsies Lash Lift Waterproof Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup, Very Black, 1 Count
Beetles Builder Gel for Nails, 8 in 1 Natural Nude Translucent Color | for Thickening, Strengthening and Building Instant Apex,Beginner-Friendly DIY Salon at Home, UV & LED Lamp Cured Needed
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye
eos 100% Natural Lip Balm- Watermelon Frosé, Dermatologist Recommended for Sensitive Skin, All-Day Moisture Lip Care, 0.14 oz
Eucerin Ph5 Handcreme 75 Ml
Vegan Nude Eyeshadow Palette - 16 Shades Organic, High Pigment, Long Lasting Shimmer
Nutrafol Women's Hair Growth Supplements, for Women 18-44 Years Old, Clinically Tested for Visibly Thicker, Stronger Hair, 100% Vegan Ingredients, Dermatologist Recommended - 1 Month Supply, 1 Pouch
evpct 9 Colors Silver Gray Glitter Eyeshadow Palette, Black Smokey Grey and Silver White Sparkle Glitter Shimmer Shiny Eye Shadow Palette Makeup kit for older Women, High Pigment Waterproof eyeshadow
Revlon ColorStay Eyebrow Pencil with Spoolie Brush, Waterproof, Hair-Like Strokes for Natural Looking Brows, 225 Soft Black, 0.021 oz
Physicians Formula Multi Colored Blushing Dermatologist
Sulily 3Pcs Velvet Red Matte Lipstick Set, Dark Red Color Nude Lip Stain Long Lasting, 24 Hours Lip Stick Wear Non-Stick Cup Not Fade Waterproof Lip Gloss Makeup, Beauty Cosmetics Day Gifts for Women
Grande Cosmetics Grandelashmd Month Supply
Revlon ColorStay Eyebrow Pencil with Spoolie Brush, Waterproof, Hair-Like Strokes for Natural Looking Brows, 205 Blonde, 0.021 oz
Eyebrow Colorstay Waterproof Longwearing Precision
Old Spice High Endurance Long Lasting Deodorant Fresh 3 Ounce (Pack of 3)
Bath & Body Works Body Cream 8 Ounce At The Beach
Kaely 6 Pack Fruit Face Masks for Kids, Kids Face Mask Spa Day Kit Supplies, Spa Party Favors for Teens Girls Women, Sheet Facial Mask Skincare Gifts Set, Moisturize Soothe for All Skin Types, 01
e.l.f. Liquid Glitter Eyeshadow, Long Lasting, Quick-Drying, Opaque, Gel-Based Eyeshadow For Creating High-Impact, Multi-Dimensional Eye Looks, Ocean Eyes, 0.10 Fl Oz
Bsisme Boar Bristle Hair Brush, Professional Detangling Brush for Women Men Kids, Anti-Static Paddle Hairbrush, Suitable for Thick Curly Straight Wet Dry Hair, Reduce Frizz Add Shine
Herbatint 10N Platinum Blonde Permanent Hair Dye For Women - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free, Alcohol-Free & Vegan - Salon Influenced Hair Color 5.75 fl oz
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 8G Medium Golden Blonde, 1 Kit (Packaging May Vary)
Armaf Club De Nuit Intense for Men Eau de Toilette Spray, 3.6 Ounce
Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip, Rich Chocolate, Chocolate Brown, 1 Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
