Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
L'ANZA Keratin Healing Oil Conditioner for Dry Damaged Hair, Moisturizing, Detangles, Reduces Breakage, Adds Shine, Anti-Frizz, Color Safe Anti-Humidity Strengthening Care, Sulfate Free
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
Burt's Bees Lip Balm Party Pack - Birthday Cake, Waffle Cone, Strawberry Shortcake, and Cookies & Cream, All Day Moisturizer, Tint-Free, Natural Origin Conditioning Lip Treatment, 4 Tubes, 0.15 oz.
Fiora Naturals Detangling Hair Brush for Women, Detangler Hair Brush, Blue | Flexible Soft Bristles Glide Through Tangles Gently; For Curly, Fine, Dry, Shower Wet Hairbrush, Cepillo Para Cabello
Dr. G R.E.D. Blemish Clear Soothing Cream - Calming Korean Moisturizer for Redness - Soothes Acne & Irritation - With Centella Asiatica - Long-Lasting Hydration - 2.36 fl oz
BAREFOOT CARIBOU Hair Tools Travel Bag and Heat Resistant Mat (15.5") for Flat Irons, Straighteners, Curling Iron, and Haircare Accessories, 2-in-1 design, Interior Pockets, Portable Organizer (Black)
OGX Extra Strength Damage Remedy + Coconut Miracle Hair Oil, 3.3 fl. oz | Penetrating Hair Oil, Extra Hydrating Anti-Frizz, For Coarse, Dry Hair, Paraben-Free
Hello Bello Soft Lavender Lotion Single
BAREFOOT CARIBOU Hair Tools Travel Bag and Heat Resistant Mat for Flat Irons, Straighteners, Curling Iron, and Haircare Accessories, 2-in-1 design, with Interior Pockets, Portable Organizer
PrettyCare 4 Pack 1oz Dropper Bottles for Essential Oils with Labels, Funnel & Measured Pipettes, 30 ml Leak Proof Rose Glass Essential Oils Bottles- Empty Tincture Bottles for Personal Care & Beauty
Embla London Makeup Bag Cosmetic Case, Clear Zipper Make Up Pouch and Toiletry Travel Tote, Cute Skincare Pouches for Women Girls, Preppy Purse Cosmetic Organizer, Mini Makeup Bags, Flamingo Pink
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Auburn, 0.003 Oz
PrettyCare Glass Dropper Bottles Set of 99, 1oz (30ml) Frosted Empty Thick Bottles Bulk with Leakproof Silver Caps - With Labels & Funnels for for Storage, Travel,Essential Oils, DIY Serums
PrettyCare 2 oz Dropper Bottles, 4 Pack Clear Glass Bottles 60ml with Golden Caps, 12 Labels, Funnel & Measured Pipettes-Empty Tincture for Essential Oils & Skincare
PrettyCare Glass Eye Dropper Bottles 24 Pack, 1oz (30ml) Clear Empty Thick Bottles Bulk with Leakproof Golden Caps - With Labels & Funnels for Storage, Travel, Essential Oils, Cuticle Oils, Tinctures
NågraCoola CLIE 2.0 Silicone Face Scrubber, Facial Cleansing Brush, Rechargeable, Waterproof Face Scrub Brush for Deep Cleansing, Exfoliating, Massage, with Eye Roller, for Women and Men - Oat
Palmer's Cocoa Butter Formula with Vitamin E, 18.7 oz, 530 g, 1 Jar (681586)
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 10 Black (Licorice), 1 Count
Krofaue 500PCS Soft Gel French Half Cover Acrylic Nail Tips Manicure | 10 sizes, flexible, French style, crystal-clear, easy to trim, for salon and home DIY, includes box
PrettyCare Glass Eye Dropper Bottles 24 Pack, 1oz (30ml) Rose Empty Thick Bottles Bulk with Leakproof Caps - With Labels & Funnels for Storage, Travel, Essential Oils, Cuticle Oils, Tinctures
Gaoy Sheer Gel Nail Polish Pink Translucent Color 1301 Uv Light Cure Gel Polish Nail Art Diy Manicure Pedicure
MANYO Galactomy Enzyme Peeling Gel, Face and Body Scrub, Dead Skin Remover, Blackhead Remover, Korean Exfoliating Gel, Korean Skin Care, 2.5fl oz (75ml)
emissary Men's Canvas Travel Toiletry Bag, Leather Dopp Kit - Gray | Durable canvas & PU leather, water-resistant lining, side handle; roomy men's Dopp kit for travel & gym
Acomler Instantly Root Touch Up Hair Color Hairline Shadow Powder,Root Cover Up,Dark Brown for Thinning Hair, Grey Hair Coverage Hair Powder for Women with Eyebrows,Beard Line,Bald Spots (Dark Brown)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
