Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Dial Antibacterial Deodorant Bar Soap, Advanced Gold, 4 Oz, 32 Bars, Round the Clock Odor Protection, Dermatologist Tested, with Clean Rinse Technology
Dial Men 3-in-1 Body, Hair and Face Wash, Ultimate Clean, 32 Fl Oz | Moisturizes skin, Gentle for daily use, Clean rinse formula, Leaves hair and skin feeling refreshed
AOA STUDIO Green Tea & Vitamin E Cleansing Balm, Waterproof Makeup Remover, Oil Based Makeup Remover, K beauty Skin Care, Soothing and Brightening for All Skin Types, 3.38 Fl Oz, 100 ml
Nexxus Color Assure Color Care 2 Count for Vibrancy Shampoo, Conditioner Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8 fl oz
T.N. Dickinson's Witch Hazel Soothing Cleansing Cloths | Removes Dirt, Oil, Impurities | For Oily, Irritated, Red, Damaged, Blemished, Sensitive Skin | 25 Total Wipes
BAGSMART Travel Toiletry Bag, Puffy Large Toiletry Bag for Women, Lightweight Cosmetic Makeup Bag Organizer with Handle for Traveling, Accessories, Essentials, Toiletries (Green)
T.N. Dickinson's Witch Hazel Soothing MultiUse Cleansing Cloth, 4 Pack, 25 Cloths Per Pack,white
Secret Antiperspirant and Deodorant Women, Original Unscented Invisible Solid, pH Balanced, 2.6 Oz (Pack of 6)
Face Wipes, Burt's Bees Facial Cleansing, Makeup Remover Towelettes, 3 in 1 Hydrating Micellar Cleanser with Coconut & Lotus Water, 90 Count (Packaging May Vary)
Herbatint 5N Light Chestnut Permanent Hair Dye For Women - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free, Alcohol-Free & Vegan - Salon Influenced Hair color 5.75 fl oz
Olay Regenerist Collagen Peptide 24 Firming Eye Cream, Fragrance-Free Anti Aging Eye Treatment with Collagen Peptide and Vitamin B3+, Moisturizing Eye Cream for Wrinkles, 0.5 Fl Oz
Burts Bees Micellar Rose Water Facial Towelettes, 100% Plant Based Cloth; 99% Natural Origin; Remove Makeup, Cleanse, Hydrate; No Greasy, Oily Residue; All Skin Types; 30 Ct, Pack of 3 (Pack May Vary)
Headbands for Women - Spa Headband and Wristband Set - Headband for Washing Face,Facial Mask,Makeup and Skin Care,Gifts for Women and Teen Girl Gifts Trendy Stuff
Lime Crime Full Coverage Unicorn Hair Dye, Juicy - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan
Lime Crime Full Coverage Unicorn Hair Dye, Chocolate Cherry - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan
Beetles Extra Glossy Gel Top Coat - 15ml Clear Glossy No Wipe Top Coat Gel Nail Polish High Shine Long Lasting Nail Surface Protection Manicure Spring Nail Gifts for Women
Pure Body Naturals Sweet Almond Oil for Skin and Hair, Cold Pressed Almond Oil, Almond Body Oil, Sweet Almond Carrier Oil, Fast Absorbing Moisturizer, 16 fl oz
Glossy Longwear Liquid Lipstick Footage
Aussie Miracle Moist Shampoo and Conditioner with 3 Minute Miracle Deep Conditioner, Avocado & Jojoba Oil, Paraben-Free, Moisturizes & Detangles, All Hair Types, Citrus Floral Scent, 3 Pack 68.4 Fl Oz
MAVALA Scientifique K+ Keratin Hardener Strengthener | Protect Nails | Avoid Breaking and Splitting | Supports Natural Keratinization | Multi-color, 0.16 Fl Oz
Dabur Maha Bhringraj Herbal Ayurvedic Hair Oil – Infused with Bhringraj Oil for Scalp Nourishment, Soft and Manageable Strands – Oils for Hair and Scalp Massage – 200ML (6.76 fl oz)
14 Pack Fruit Face Masks Skincare for Kids, Sheet Hydrating Facial Mask for All Skin Types, Bulk Collagen Face Mask for Women Skin Care, Birthday Party Spa Gifts for Teens Girls
Twilight Eyeshadow Palette Pigmented Blending
Okay 100 Pure Vitamin Ounce
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
