Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Maybelline New York Sensational Lipstick

Maybelline New York Sensational Lipstick

β˜… 4.40 (59,884 reviews)
$9.98
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Dove Moisturizing Fragrance Free Hypoallergenic Effectively

β˜… 4.80 (59,313 reviews)
$11.99
Bodyrestore Shower Steamers Collectors Gifts

Bodyrestore Shower Steamers Collectors Gifts

β˜… 4.40 (58,317 reviews)
$59.99
Hula Home Continuous Plastic Sprayer

Hula Home Continuous Plastic Sprayer

β˜… 4.40 (58,157 reviews)
$8.97
Tangle Teezer Ultimate Detangler Purple

Tangle Teezer Ultimate Detangler Purple

β˜… 4.60 (57,992 reviews)
$16.99
Fromm Transform 5 75 28 Tooth Thinner

Fromm Transform 5 75 28 Tooth Thinner

β˜… 4.00 (57,528 reviews)
$59.99
Julep Eyeshadow Crème Powder Stick

Julep Eyeshadow Crème Powder Stick

β˜… 4.30 (57,007 reviews)
$10.42
Julep Eyeshadow Powder Waterproof Shimmer

Julep Eyeshadow Powder Waterproof Shimmer

β˜… 4.30 (56,994 reviews)
$11.99
Maybelline New York Hyaluronic Fuller Looking

Maybelline New York Hyaluronic Fuller Looking

β˜… 4.50 (55,691 reviews)
$7.98
Maybelline Hyaluronic Hydrating Hydrated Fuller Looking

Maybelline Hyaluronic Hydrating Hydrated Fuller Looking

β˜… 4.50 (55,691 reviews)
$9.98
Bodyrestore Shower Steamers Gifts Women

Bodyrestore Shower Steamers Gifts Women

β˜… 4.40 (55,465 reviews)
$24.99
Body Restore Steamers Aromatherapy Relaxation

Body Restore Steamers Aromatherapy Relaxation

β˜… 4.40 (55,434 reviews)
$24.99
Loreal Paris Preference Fade Defying Packaging

Loreal Paris Preference Fade Defying Packaging

β˜… 4.50 (55,299 reviews)
$12.97
Paris Superior Preference Fade Defying Permanent

Paris Superior Preference Fade Defying Permanent

β˜… 4.50 (55,299 reviews)
$12.97
Sol Janeiro Brazilian Bum Cream

Sol Janeiro Brazilian Bum Cream

β˜… 4.60 (54,835 reviews)
$48.00
Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, White On, 0.4 Fl Oz (Pack of 2)

Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, White On, 0.4 Fl Oz (Pack of 2)

β˜… 4.30 (54,596 reviews)
$7.98
Science Onion Black Damaged Growth

Science Onion Black Damaged Growth

β˜… 4.20 (54,536 reviews)
$14.99
Sally Hansen Streak Free Long Lasting Feeling

Sally Hansen Streak Free Long Lasting Feeling

β˜… 4.30 (54,469 reviews)
$1.97
Sally Hansen Xtreme Streak Free Long Lasting

Sally Hansen Xtreme Streak Free Long Lasting

β˜… 4.30 (54,349 reviews)
$4.44
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Sally Hansen Xtreme Illusion Fluid

β˜… 4.30 (54,349 reviews)
$3.28
Sally Hansen Nails Xtreme Fluid

Sally Hansen Nails Xtreme Fluid

β˜… 4.30 (54,259 reviews)
$3.99
Sally Hansen Nails Xtreme Strobe

Sally Hansen Nails Xtreme Strobe

β˜… 4.30 (54,246 reviews)
$3.28
Covergirl Simply Ageless Foundation Packaging

Covergirl Simply Ageless Foundation Packaging

β˜… 4.60 (52,796 reviews)
$9.97
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Keshima Foundation Brush Flat Top Kabuki - Premium Foundation Brush for Liquid Makeup, Cream, and Powder - Buffing, Blending, and Face (Regular Size, White)

β˜… 4.60 (52,543 reviews)
$9.85

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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