Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures, Perfect for Day or Night | Ideal Gifts for Women - Assorted Cherry Blossom, 5pcs
Hello Kitty x Kitsch Matte Satin Scrunchies for Women - No Crease Hair Ties No Damage | Scrunchies for All Hair Types | Stylish & Comfortable, For Ponytails & Buns | Ideal Gifts for Women - 3pcs
Maybelline New York Color Sensational Vivids Lipcolor, Electric Orange, 1 Count
Maybelline Color Sensational Lipstick, Lip Makeup, Cream Finish, Hydrating Lipstick, Nude, Pink, Red, Plum Lip Color, Berry Go, 0.15 oz; (Packaging May Vary)
Maybelline Color Sensational Lipstick, Lip Makeup, Cream Finish, Hydrating Lipstick, Nude, Pink, Red, Plum Lip Color, Bare Reveal, 0.15 oz; (Packaging May Vary)
Maybelline Color Sensational Lipstick, Lip Makeup, Matte Finish, Hydrating Lipstick, Nude, Pink, Red, Plum Lip Color, Lust for Blush, 1 Count
Maybelline Color Sensational Lipstick, Lip Makeup, Cream Finish, Hydrating Lipstick, Plum Paradise, Wine Plum ,1 Count
b.tan Dark Self Tanner Mousse | Fake It Till You Make It - Best 1 Hour Express Sunless Tanning Foam, Gold Bronzing Glow, Face & Body, No Fake Tan Smell, 6.7 Fl Oz
Burt's Bees Lip Balm - Strawberry, Lip Moisturizer With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Conditioning Treatment, 2 Tubes, 0.15 oz.
Temporary Washable Halloween Christmas Birthday
Degree Men Original Protection Antiperspirant Deodorant, Sport, 2.7 oz pack of 6
Degree Men Original Antiperspirant Deodorant Cool Rush 48-Hour Sweat & Odor Protection Antiperspirant For Men 2.6 oz
Maybelline New York Color Sensational Pink Lipstick Powder Matte Lipstick, Nocturnal Rose, 0.15 Ounce, Pack of 1
Maybelline New York Color Sensational Pink Lipstick Matte Lipstick, Rebel Pink, 0.15 Ounce, Pack of 1
Maybelline Color Sensational Made for All Lipstick, Crisp Lip Color & Hydrating Formula, Red For Me, Red, 1 Count
Dove Beauty Bar More Moisturizing Than Bar Soap for Softer Skin, Fragrance-Free, Hypoallergenic, Sensitive Skin with Gentle Cleanser 3.75 oz 14 Bars
NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream, Lightweight Liquid Lipstick - Stockholm (Mid-Tone Beige Pink)
NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream, Lightweight Liquid Lipstick - Istanbul (Clean Pink)
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
Seraphic Skincare Exfoliating Microdermabrasion Keratosis
Callus Remover Rechargeable Professional Electronic
DERMORA Foot Peel Mask, Exfoliating Foot Peeling Mask, 4 Pairs, Original | Dry and Cracked Feet, At-Home Spa Care, Callus Removal & Smoother Skin Result, Regular Size (Fits up to Woman 11, Men 10)
Certified Biobased Dermatologist Approved Disposable
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Murumuru Butter for Silky Glow, Dermatologist Tested, Hypoallergenic, Vegan & Cruelty-Free - Endless Summer
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
