Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.
Maybelline New York Sensational Lipstick
Dove Moisturizing Fragrance Free Hypoallergenic Effectively
Bodyrestore Shower Steamers Collectors Gifts
Hula Home Continuous Plastic Sprayer
Tangle Teezer Ultimate Detangler Purple
Fromm Transform 5 75 28 Tooth Thinner
Julep Eyeshadow Crème Powder Stick
Julep Eyeshadow Powder Waterproof Shimmer
Maybelline New York Hyaluronic Fuller Looking
Maybelline Hyaluronic Hydrating Hydrated Fuller Looking
Bodyrestore Shower Steamers Gifts Women
Body Restore Steamers Aromatherapy Relaxation
Loreal Paris Preference Fade Defying Packaging
Paris Superior Preference Fade Defying Permanent
Sol Janeiro Brazilian Bum Cream
Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, White On, 0.4 Fl Oz (Pack of 2)
Science Onion Black Damaged Growth
Sally Hansen Streak Free Long Lasting Feeling
Sally Hansen Xtreme Streak Free Long Lasting
Sally Hansen Xtreme Illusion Fluid
Sally Hansen Nails Xtreme Fluid
Sally Hansen Nails Xtreme Strobe
Covergirl Simply Ageless Foundation Packaging
Keshima Foundation Brush Flat Top Kabuki - Premium Foundation Brush for Liquid Makeup, Cream, and Powder - Buffing, Blending, and Face (Regular Size, White)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.