Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Loreal Paris Midnight Multi Faceted Permanent

Loreal Paris Midnight Multi Faceted Permanent

★ 4.40 (52,268 reviews)
$8.00
Paris Multi Faceted Shimmering Permanent Crystal

Paris Multi Faceted Shimmering Permanent Crystal

★ 4.40 (51,943 reviews)
$8.99
Loréal Paris Permanent Starry Bright

Loréal Paris Permanent Starry Bright

★ 4.40 (51,943 reviews)
$11.99
Loréal Paris Permanent Brilliant Bordeaux

Loréal Paris Permanent Brilliant Bordeaux

★ 4.40 (51,940 reviews)
$14.70
Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures, Perfect for Day or Night | Ideal Gifts for Women - Assorted Cherry Blossom, 5pcs

Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures, Perfect for Day or Night | Ideal Gifts for Women - Assorted Cherry Blossom, 5pcs

★ 4.60 (51,640 reviews)
$10.00
Hello Kitty x Kitsch Matte Satin Scrunchies for Women - No Crease Hair Ties No Damage | Scrunchies for All Hair Types | Stylish & Comfortable, For Ponytails & Buns | Ideal Gifts for Women - 3pcs

Hello Kitty x Kitsch Matte Satin Scrunchies for Women - No Crease Hair Ties No Damage | Scrunchies for All Hair Types | Stylish & Comfortable, For Ponytails & Buns | Ideal Gifts for Women - 3pcs

★ 4.60 (51,465 reviews)
$2.00
Plantifique Strawberry Peeling Dermatologically Tested

Plantifique Strawberry Peeling Dermatologically Tested

★ 4.40 (50,759 reviews)
$18.99
B Tan Dark Self Tanner Fake

B Tan Dark Self Tanner Fake

★ 4.30 (48,774 reviews)
$9.97
Burts Bees 100 Natural Moisturizing

Burts Bees 100 Natural Moisturizing

★ 4.70 (47,920 reviews)
$6.89
Temporary Washable Halloween Christmas Birthday

Temporary Washable Halloween Christmas Birthday

★ 3.80 (47,828 reviews)
$7.98
Temporary Washable Childrens Halloween Christmas

Temporary Washable Childrens Halloween Christmas

★ 3.80 (47,826 reviews)
$8.97
Colorstay Waterproof Smudgeproof Longwearing Ultra Fine

Colorstay Waterproof Smudgeproof Longwearing Ultra Fine

★ 4.50 (46,830 reviews)
$7.00
Beetles Gel 500pcs Coffin Acrylic

Beetles Gel 500pcs Coffin Acrylic

★ 4.40 (46,777 reviews)
$9.99
Blistex Medicated Balm Moisturizer Count

Blistex Medicated Balm Moisturizer Count

★ 4.80 (45,999 reviews)
$3.35
Maybelline New York Sensational Nocturnal

Maybelline New York Sensational Nocturnal

★ 4.30 (45,618 reviews)
$9.98
Shower Loofah Sponge Sponges Charcoal

Shower Loofah Sponge Sponges Charcoal

★ 4.60 (45,234 reviews)
$11.99
L F Cosmetics Flawless Foundation Lightweight

L F Cosmetics Flawless Foundation Lightweight

★ 4.30 (45,068 reviews)
$9.00
Nyx Soft Matte Cream Stockholm

Nyx Soft Matte Cream Stockholm

★ 4.30 (44,680 reviews)
$6.97
Nyx Soft Matte Cream Istanbul

Nyx Soft Matte Cream Istanbul

★ 4.30 (44,680 reviews)
$12.74
📦

Vaseline Intensive Care Lotion Cocoa

★ 4.40 (44,276 reviews)
$37.41
Philips Qp230 50 Oneblade Replacement

Philips Qp230 50 Oneblade Replacement

★ 4.70 (44,041 reviews)
$27.90
Seraphic Skincare Exfoliating Microdermabrasion Keratosis

Seraphic Skincare Exfoliating Microdermabrasion Keratosis

★ 4.30 (43,779 reviews)
$10.99
Callus Remover Rechargeable Professional Electronic

Callus Remover Rechargeable Professional Electronic

★ 4.30 (43,635 reviews)
$29.97
Certified Biobased Dermatologist Approved Disposable

Certified Biobased Dermatologist Approved Disposable

★ 4.80 (42,925 reviews)
$64.65

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

No credit card required • Cancel anytime

💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

Affiliate

Book a Demo

Book a Demo of Squatio’s All-in-One Amazon FBA Seller Tool

This free demo shows you how to track important metrics and grow your business effectively.

Enter your information to register for the Free demo.