Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
OPI Nail Lacquer Classic Nail Polish Colors | Nude & Brown Shades | Crème, Shimmer, and Glitter Chip Resistant Nail-Polish | Fast Drying, Streak-free Formula | 0.5 Fl Oz
Garnier Color Nutrisse Nourishing Blackest
iMethod Eyebrow Pen Creates Natural Looking Brows, Reddish Brown | Micro-Fork Tip Eyebrow Pencils for Women & Men, Eye Brow Makeup, Fuller Hairlike Brows, Waterproof Stays on All Day
Ultra Wide Jaw Opening Nail Clippers Set, Toenail Clippers for Thick Nails, Heavy Duty Nail Cutter, Stainless Steel Toe Nail Clippers for Seniors, Men & Women Manicure,Pedicure,Big(Sliver)
Ultra Wide Jaw Opening Nail Clippers Set, Toenail Clippers for Thick Nails, Heavy Duty Nail Cutter, Stainless Steel Toe Nail Clippers for Seniors, Men & Women Manicure,Pedicure,Big(Bronze)
Ghost Bond Hair Replacement Adhesive
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 720 Fire & Ice, 0.15 oz
Revlon Super Lustrous Lipstick, 525 Wine With Everything, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
AIRSEE Portable Electric Nail Drill Professional Efile Nail Drill Kit for Acrylic, Gel Nails, Manicure Pedicure Polishing Shape Tools with 11Pcs Nail Drill Bits and 56 Sanding Bands N24 (Purple)
Livon Hair Serum for Men & Women | Frizz-free, stronger and shinier hair | For All Hair Types | Lightweight & Non Greasy | Enriched with Argan Oil & Vitamin E | 6.6 Floz
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 30 Darkest Brown (Sweet Cola), 1 Count
Wonderskin Wonder Blading Stain Reveal
First Aid Beauty Eraser Scrub
Bath Body Works Japanese Blossom
Maybelline Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Change Is Good, Rose Pink, 1 Count
Dreamlover Black Wig Caps, Natural Base for Dark Roots Wigs, 12 Pieces | Designed for Dark Wig Style, Smooth Hair Coverage, Soft Nylon Comfort, Easy for Daily Styling
Science Apple Cider Vinegar Exfoliating
Hair Towel Hairs Wrap: 2 Pack 10X26 Hair Dryer Towels for Women Absorbent Turban Twist Drying Shower Cap Curly Hairs Products for Hair's Care Accessories (White) | Absorbent Turban Twist Drying Shower Cap Curly Hairs Products for Hair's Care Accessories
Dr. Bronner's Magic Soap-Pure-Castile Liquid Soap (Baby Unscented, 32 ounce, 2-Pack)-Regenerative Organic Certified Oils, 18-in-1 Uses: Body, Laundry & Dishes, For Sensitive Skin, No Fragrance
Crate Process Saponificio Artigianale Fiorentino
Irish Spring Original Bar Soap for Men, 104.8 g (12 Pack) | Deep Clean Body Soap Bar and Face Cleanser, Soap Bar, Deodeurant Soap, Paraben-Free, Phthalate Free, Flaxseed Oil
Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 05 Ultra Light Ash Blonde, 4.4 Oz (Pack of 1)
Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 40 Medium Ash Brown, 4.4 Oz (Pack of 1)
Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 10 Black, 4.4 Oz (Pack of 1)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
