Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Jerome Russell Permanent Punky Colour

Jerome Russell Permanent Punky Colour

β˜… 4.10 (32,075 reviews)
$8.99
Cosmetics Your Skin Better Cream

Cosmetics Your Skin Better Cream

β˜… 4.50 (32,001 reviews)
$33.15
Hard Wax Beads Hair Removal

Hard Wax Beads Hair Removal

β˜… 4.40 (31,984 reviews)
$27.99
Degree Protection Antiperspirant Cool Rush

Degree Protection Antiperspirant Cool Rush

β˜… 4.70 (31,902 reviews)
$7.98
Millennium Tanning Outdoor Enhancing Silicone

Millennium Tanning Outdoor Enhancing Silicone

β˜… 4.50 (31,778 reviews)
$56.95
Relavel Cosmetic Organizer Profession Adjustable

Relavel Cosmetic Organizer Profession Adjustable

β˜… 4.60 (31,734 reviews)
$32.98
Relavel Organizer Adjustable Cosmetics Accessories

Relavel Organizer Adjustable Cosmetics Accessories

β˜… 4.60 (31,729 reviews)
$15.99
Nyx Professional Makeup Snatch Auburn

Nyx Professional Makeup Snatch Auburn

β˜… 4.40 (31,637 reviews)
$12.37
Nyx Professional Makeup Snatch Caramel

Nyx Professional Makeup Snatch Caramel

β˜… 4.40 (31,636 reviews)
$12.97
Bonnet Sleeping Bonnets Natural Blackish

Bonnet Sleeping Bonnets Natural Blackish

β˜… 4.30 (31,522 reviews)
$6.99
Wet Brush Original Wholehearted Detangling

Wet Brush Original Wholehearted Detangling

β˜… 4.80 (31,393 reviews)
$15.97
Beetles Black Glitter Gel Polish

Beetles Black Glitter Gel Polish

β˜… 4.50 (31,277 reviews)
$9.98
Beetles Bridesmaid Classic Gel Polish

Beetles Bridesmaid Classic Gel Polish

β˜… 4.50 (31,277 reviews)
$6.14
Beetles Milky Glitter Gel Polish

Beetles Milky Glitter Gel Polish

β˜… 4.50 (31,274 reviews)
$15.99
Dove Antiperspirant Deodorant Protection Comfortable

Dove Antiperspirant Deodorant Protection Comfortable

β˜… 4.80 (30,953 reviews)
$24.99
Dark Chocolate Brown Ponytail

Dark Chocolate Brown Ponytail

β˜… 4.30 (30,892 reviews)
$14.84
Dial Body Pamper Indulge Magnolia

Dial Body Pamper Indulge Magnolia

β˜… 4.70 (30,614 reviews)
$11.36
Boldify Hair Fibers Thinning Undetectable

Boldify Hair Fibers Thinning Undetectable

β˜… 4.30 (30,565 reviews)
$22.95
Boldify Natural Fibers Thinning Blonde

Boldify Natural Fibers Thinning Blonde

β˜… 4.30 (30,538 reviews)
$22.95
Boldify Fibers Thinning Undetectable Natural

Boldify Fibers Thinning Undetectable Natural

β˜… 4.30 (30,531 reviews)
$14.95
Parachute Advansed Aloe Vera Coconut

Parachute Advansed Aloe Vera Coconut

β˜… 4.20 (30,448 reviews)
$8.15
Parachute Advansed Enriched Coconut 250ml

Parachute Advansed Enriched Coconut 250ml

β˜… 4.20 (30,448 reviews)
$6.99
Milani Baked Blush Primavera Cruelty Free

Milani Baked Blush Primavera Cruelty Free

β˜… 4.60 (30,357 reviews)
$12.97
Milani Baked Blush Dolce Ounce

Milani Baked Blush Dolce Ounce

β˜… 4.60 (30,286 reviews)
$8.96

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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