Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Paris Telescopic Burgundy Waterproof Lengthening Mascara
Streax Professional Vitariche Gloss Hair Serum - 115 ml / 3.89 fl oz
Edge Shaving Gel for Men, Sensitive Skin with Aloe, 7oz (3 Pack) - Shaving Gel For Men That Moisturizes, Protects, and Soothes To Help Reduce Skin Irritation (Packaging May Vary)
OPI ProSpa Nail and Cuticle Oil | Cuticle Oil Bottle for Nails & Dry Hands | Strengthens Cuticles for Nail Growth
DERMAL Super Food Face Masks Skincare- 12 Pack Facial Sheet Mask for a Glowing Refreshing Skin- Moisturizing Sheet Masks for Face Enriched with Natural Ingredients for All Skin Types
Rayson Empty Spray Bottle Refillable Container, Fine Mist Sprayer Trigger Squirt Bottle for Taming Hair, Hair styling, Watering Plants, Showering Pets (1 Pack, Pink)
Turbie Twist 3-Pack Microfiber Hair Towel for Beauty, Travel, Gifting - Hair Wrap Turban for Straight, Wavy & Curly Hair - Premium Personal Care - Snow Leopard
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 18inch 130g 7Pcs, 4A Chocolate Brown
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 16inch 120g 7Pcs, 2 Dark Brown
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 14inch 120g 7Pcs, 4A Chocolate Brown
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 20inch 120g 7Pcs, 3/8/613 Balayage Walnut Brown to Ash Brown and Bleach Blonde
Nyx Professional Makeup Retractable Smudge Proof
Turbie Twist Microfiber Towel Purple
Amazon.com : NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil, Deep Purple : Eye Liners : Beauty & Personal Care
L F Hydrating Nourishing Invigorating High Shine
Jack Black Intense Therapy Lip Balm – SPF 25 Sun Protection, Lip Moisturizer
Goo Extensions Human Natural Straight
Goo Extension Straight Natural Extensions
Mitchum Antiperspirant Deodorant Shower 3 4oz
COVERGIRL Eye Enhancer Eyeshadow Palette, 815 Roses (Packaging May Vary)
Amazon.com: Original Loose Powder Foundation SPF 15, Fairly Medium 05, Vegan, Cruelty-Free & Dermatologist-Tested : Beauty & Personal Care
Suavecito Pomade Firme (Strong) Hold 4 oz, 2 Pack - Strong Hold Hair Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles
L F Plumping High Shine Creates Moisturizing
NYX PROFESSIONAL MAKEUP Vivid Brights Liquid Liner, Smear-Resistant Eyeliner with Precise Tip - Don't Pink Twice
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
