Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Rey Naturals Cold Pressed 100 Castor

Rey Naturals Cold Pressed 100 Castor

β˜… 4.20 (30,073 reviews)
$13.37
Brights Opi Brightpair Collection Shorts

Brights Opi Brightpair Collection Shorts

β˜… 4.60 (29,652 reviews)
$11.99
Manicure Luxurious Professional Stainless Colleagues

Manicure Luxurious Professional Stainless Colleagues

β˜… 4.50 (29,529 reviews)
$9.99
Remover Dispenser Brushes Separators Black Set

Remover Dispenser Brushes Separators Black Set

β˜… 4.40 (29,409 reviews)
$12.99
Celeb Luxury Professional Semi Permanent Depositing

Celeb Luxury Professional Semi Permanent Depositing

β˜… 4.30 (29,393 reviews)
$36.50
Harrys Mens Razor Blade Refills

Harrys Mens Razor Blade Refills

β˜… 4.80 (29,230 reviews)
$15.99
Adjustable Artificial Acrylic Manicure Pedicure

Adjustable Artificial Acrylic Manicure Pedicure

β˜… 4.60 (29,099 reviews)
$5.99
Sva Organics Pomegranate Essential Therapeutic

Sva Organics Pomegranate Essential Therapeutic

β˜… 4.50 (29,016 reviews)
$21.99
 /Es/England Desenredante Cepillo Cabello Dientes

/Es/England Desenredante Cepillo Cabello Dientes

β˜… 4.40 (28,959 reviews)
$9.49
Natural Moisturizing Restores Moisture Nourishes

Natural Moisturizing Restores Moisture Nourishes

β˜… 4.50 (28,708 reviews)
$15.89
OKAY Pure Naturals White Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men, Daily Moisturizer for Face and Body, Helps with Stretch Marks, Soothes Dry Skin - 13 Oz Jar

OKAY Pure Naturals White Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men, Daily Moisturizer for Face and Body, Helps with Stretch Marks, Soothes Dry Skin - 13 Oz Jar

β˜… 4.50 (28,698 reviews)
$27.99
 /Es/Desodorante Antibacteriano Limpieza Avanzada Barras

/Es/Desodorante Antibacteriano Limpieza Avanzada Barras

β˜… 4.70 (28,508 reviews)
$4.49
Cetaphil Daily Facial Cleanser Normal

Cetaphil Daily Facial Cleanser Normal

β˜… 4.70 (28,210 reviews)
$11.88
Disposable Eyelash Brushes Cosmetic Applicators

Disposable Eyelash Brushes Cosmetic Applicators

β˜… 4.70 (28,026 reviews)
$8.99
Paris Hydrating 580 Peony Pink

Paris Hydrating 580 Peony Pink

β˜… 4.40 (28,001 reviews)
$7.97
Paris Original Hydrating Lipstick Explosion

Paris Original Hydrating Lipstick Explosion

β˜… 4.40 (28,001 reviews)
$7.97
Maybelline New York Mascara Makeup

Maybelline New York Mascara Makeup

β˜… 4.30 (27,825 reviews)
$13.78
Covergirl Foundation Titanium Sunscreen Packaging

Covergirl Foundation Titanium Sunscreen Packaging

β˜… 4.50 (27,752 reviews)
$12.75
Jimire Lashes Fluttery Multi Dimensional Eyelashes

Jimire Lashes Fluttery Multi Dimensional Eyelashes

β˜… 4.40 (27,573 reviews)
$7.99
Milani Conceal Perfect Foundation Concealer

Milani Conceal Perfect Foundation Concealer

β˜… 4.40 (27,566 reviews)
$5.57
Aunt Jackies Defining Custard Ounce

Aunt Jackies Defining Custard Ounce

β˜… 4.40 (27,545 reviews)
$32.93
Sally Hansen Hard as Nails Color, Pumping Iron, 0.45 Fluid Ounce (Pack of 2)

Sally Hansen Hard as Nails Color, Pumping Iron, 0.45 Fluid Ounce (Pack of 2)

β˜… 4.40 (27,544 reviews)
$4.96
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Beauty Earth Self Tanner Moisturizing

β˜… 4.20 (27,363 reviews)
$35.99
Koji White Kojic Brightening Paraben Free

Koji White Kojic Brightening Paraben Free

β˜… 4.00 (27,283 reviews)
$13.95

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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