Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Fanola Yellow Shampoo Restructuring Conditioner
Cremo Rich-Lathering Bourbon & Oak Body Wash, A Sophisticated Blend of Distillers Spice,16 Fl Oz (2-Pack), Packaging may vary
Tea Tree Hair and Body Moisturizer Leave-In Conditioner, Body Lotion, After-Shave Cream, For All Hair + Skin Types
Gillette Fusion5 Proglide Refills Packaging
Facial Hair Remover for Women's Face Chin Lip Mustache Neck Armpit Peach Fuzz, Gurelax Electric Painless Hair Removal Device with 2 Replacement Heads
Cremo Sage & Citrus Shave Cream, Astonishingly Superior Ultra-Slick Shaving Cream for Men, Fights Nicks, Cuts and Razor Burn, 6 Fl Oz
Bonnet Queen Silk Bonnet Satin Bonnet Hair Bonnet for Sleeping Braid Bonnet with Tie Band Big Bonnet Large Bonnets for Braids Women Curly Hair
KIKO Milano 3D Hydra Lip Gloss – High Shine, Hydrating, Plumping, Non-Sticky, Moisturizing Lip Makeup
6 Months Kirkland Minoxidil 5% Extra Strength Hair Loss Regrowth Treatment Men, 12 Fl Oz (Pack of 6) | 6 Months Supply, Extra Strength, Hair Loss Treatment
Revlon ColorStay Overtime Lipcolor, 500 Limitless Black Cherry, 0.07 fl oz | Dual-ended liquid lipstick with clear lip gloss. Moisturizing ingredients. Won't smudge, bleed or feather.
Revlon ColorStay Overtime Lipcolor, 270 Relentless Raisin, 0.07 fl oz | Dual-ended liquid lipstick with clear lip gloss. Moisturizing ingredients. Won't smudge, bleed or feather.
/Es/Revlon Gomas Largas Negras Unidades
Rimmel Lasting Finish Lipstick - Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex - 800 Berry Misschief, .14oz
1PCS Messy Bun Hair Piece for Women, Brown Black Hair Bun Scrunchie | Premium synthetic hair with an elastic scrunchie adds instant volume for a natural look, perfect for thin or fine hair
Hot Tools 1" Curling Iron for Beginners | Long-Lasting Results, Defined Curls and Easy to Use with Temperature Control for All Hair Types up to 430℉
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Blue)
wet n wild Wild Shine Nail Polish, Kaleidoscope, Glitter Top Coat, Nail Color (Pack of 2)
Nyx Professional Makeup Concealer Serum
Bonnet Queen Sleeping Bonnets Natural
HerStyler Argan Oil Hair Serum - for Frizz, Straightening, Styling & Shine | Hair Repair Serum for Frizzy & Damaged Hair - Lightweight - Hydrating - Fast Absorbing - For Thicker, Fuller Hair - 2 Pack
HEETA 2-Pack Scalp Massager Hair Growth Scrubber for Dandruff Removal | Silicone Head Massager Relaxing, Shampoo Brush Cleansing Exfoliating for All Hair Type, Easy-Grip, Hair Care Accessories
Revlon Colorstay Lip Liner Makeup with Built-In Sharpener, Longwear Rich Colors, Smooth Application, 679 Soft Pink, 0.01 oz
Nooni Korean Lip Oil Moisturizing
Toes Home 6PCS Outdoor Headband Elastic Seamless Bandana Neck Gaiter Scarf Sport Headwear Boho Series for Yoga Hiking
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
