Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Taylor Old Bond Cedarwood Shaving

Taylor Old Bond Cedarwood Shaving

β˜… 4.60 (37,272 reviews)
$19.99
Taylor Old Bond Street Shaving

Taylor Old Bond Street Shaving

β˜… 4.60 (37,262 reviews)
$19.99
Taylor Old Bond Street Sensitive

Taylor Old Bond Street Sensitive

β˜… 4.60 (37,254 reviews)
$23.99
Newcally Lashes Eyelashes Natural Fluffy

Newcally Lashes Eyelashes Natural Fluffy

β˜… 4.40 (37,190 reviews)
$9.99
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Lip Glowy Balm Gummy Bear

β˜… 4.70 (36,777 reviews)
$19.00
Laneige Lip Glowy Balm Peach

Laneige Lip Glowy Balm Peach

β˜… 4.70 (36,613 reviews)
$24.00
Maybelline New York Pigmented Moisturizing

Maybelline New York Pigmented Moisturizing

β˜… 4.40 (36,476 reviews)
$8.99
Maybelline Dewy Smooth Foundation Makeup

Maybelline Dewy Smooth Foundation Makeup

β˜… 4.50 (36,401 reviews)
$8.98
Maybelline Smooth Foundation Makeup Honey

Maybelline Smooth Foundation Makeup Honey

β˜… 4.50 (36,401 reviews)
$8.98
Maybelline New York Foundation Packaging

Maybelline New York Foundation Packaging

β˜… 4.50 (36,352 reviews)
$9.10
Maybelline New York Superstay Perpetual

Maybelline New York Superstay Perpetual

β˜… 4.40 (36,346 reviews)
$8.98
Koluawax Premium Waxing Digital Accessories

Koluawax Premium Waxing Digital Accessories

β˜… 4.40 (36,338 reviews)
$26.99
Wild High Shine Color Crimson Crime

Wild High Shine Color Crimson Crime

β˜… 4.10 (36,224 reviews)
$3.29
Maybelline Coverage Liquid Foundation Makeup

Maybelline Coverage Liquid Foundation Makeup

β˜… 4.40 (36,156 reviews)
$11.97
Maybelline New York Tattoostudio Waterproof

Maybelline New York Tattoostudio Waterproof

β˜… 4.40 (35,796 reviews)
$9.79
Aimeili Soak Off Nail Polish

Aimeili Soak Off Nail Polish

β˜… 4.40 (35,754 reviews)
$5.99
Loreal Paris Infallible Foundation Porcelain

Loreal Paris Infallible Foundation Porcelain

β˜… 4.30 (35,589 reviews)
$14.97
Fhi Heat Unbrush Grey Detangling

Fhi Heat Unbrush Grey Detangling

β˜… 4.50 (35,572 reviews)
$14.99
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Cliganic Organic Argan 16oz Pump

β˜… 4.60 (35,554 reviews)
$31.99
Sky Organics Organic Cotton Certified

Sky Organics Organic Cotton Certified

β˜… 4.60 (35,481 reviews)
$15.99
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Minimalist Tightening Exfoliation Sensitive Hydrating

β˜… 4.30 (35,150 reviews)
$15.00
Vermonts Bag Balm Moisturizer Conditions

Vermonts Bag Balm Moisturizer Conditions

β˜… 4.70 (35,036 reviews)
$18.96
Amlactin Moisturizing Lotion Bottles Paraben

Amlactin Moisturizing Lotion Bottles Paraben

β˜… 4.40 (34,885 reviews)
$23.94
Gillette Fusion5 Proglide Refills Packaging

Gillette Fusion5 Proglide Refills Packaging

β˜… 4.70 (34,794 reviews)
$16.97

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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