Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Wet Wild Ultra Glossy Moisturizing Cruelty Free
NYX PROFESSIONAL MAKEUP Lift & Snatch Eyebrow Tint Pen, Caramel
NYX PROFESSIONAL MAKEUP Lift & Snatch Eyebrow Tint Pen, Auburn
Bath Body Works Strawberry Pound
Bath Body Works Moisturizing Thousand
Dove Soap, Pink Beauty Bar 4-Pack – 3-in-1 Moisturizing Face, Body & Hand Soap, 4.75 Oz Ea
Dove Soap, Pink Beauty Bar 2-Pack – 3-in-1 Moisturizing Face, Body & Hand Soap, 3.17 Oz Ea
2 PACK Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
Relavel Organizer Adjustable Cosmetics Accessories
Bonnet Sleeping Bonnets Natural Blackish
Beetles Bubbly Mixology Cat Eye Gel Nail Polish Set, 8 Colors Pastel Gel | Shimmer Glitter Gel Polish Kit Pink Blue Orange Green Yellow Purple Velvet Gel Soak Off UV DIY Manicure Gift for Women
Dial Body Wash, Pamper & Indulge, Silk & Magnolia, 32 Fl Oz | Leaves skin feeling replenished and restored, with silk protein, dermatologist tested, free from parabens, phthalates
Dove Advanced Care Antiperspirant Deodorant Stick Shea Butter 4 ct with Pro ceramide technology for helping skin barrier repair after shaving 72 hour odor control sweat protection stick 2.6 oz
Dark Chocolate Brown Ponytail
Milani Baked Blush, Makeup Powder Blush for Cheeks - Berry Amore | Radiant, Multidimensional Color Infused With Skin-Loving Ingredients. Long-Lasting, Buildable Baked Blushes Made In Italy.
Milani Baked Blush, Powder Blush for Cheeks, Cruelty Free Makeup - Shape, Contour & Highlight Face for a Shimmery or Matte Finish -Dolce Pink
Boldify Hair Fibers Thinning Undetectable
OPI Nail Lacquer Classic Nail Polish Colors | Pink & Purple Shades | Crème, Shimmer, and Glitter Chip Resistant Nail-Polish | Fast Drying, Streak-free Formula | 0.5 Fl Oz
Rey Naturals Cold Pressed 100 Castor
COVERGIRL Perfect Point Plus Eyeliner Pencil, Black Onyx Pack of 1, Long-Lasting, Versatile Black Eyeliner, Soft Smudging Tip, No Sharpening Needed
Covergirl Perfect Point Eyeliner White
Celeb Luxury Colorwash Color Depositing Shampoo - Color Refresher, Vegan Hair Dye, Bondfix Bond Rebuilder, Viral and Gem Lites
Parachute Advansed Aloe Vera Enriched Coconut Hair Oil, 250ml (Free 75ml)
Parachute Advansed Aloe Vera Enriched Coconut Hair Oil | For Strong, Soft & Silky Hair| Deep Nourishment & Conditioning| All hair Types| 8.4 Fl.oz., Indian Hair Oil
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
