Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Julep Lápiz Ojos Resistente Agua
HOT TOOLS (2018 MODEL) Pro Artist 24K Gold Jumbo Curling Iron | Long Lasting, Defined Curls (2 in)
REVLON One Step Hair Dryer And Volumizer Hot Air Brush, Turquoise Volumizer, 1 Count
L'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Lightweight Foundation, 511 Maple, 1 Fl Oz, Packaging May Vary
L'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Lightweight Foundation, 405 Porcelain, 1 Fl Oz, Packaging May Vary
L'Oreal Paris Makeup Infallible Up to 32 Hour Fresh Wear Lightweight Foundation, 545 Ebony, 1 Fl Oz, Packaging May Vary
Dr. Bronner's Lavender Pure-Castile Liquid Soap, Hand Soap, 32 oz 2-Pack | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Naturtint Permanent Ammonia Cruelty Coverage
Dabur Gulabari Premium Rose Water Face Toner - 400ml | No Paraben | Alcohol Free | Cleanses, Hydrates & Moisturises | Balances & Restores Skin's pH Levels | For All Skin Types
Burt's Bees Lip Tint Balm, Mothers Day Gifts, with Long Lasting 2 in 1 Duo Tinted Balm Formula, Color Infused with Deeply Hydrating Shea Butter for a Natural Buildable Finish, Pink Blossom (2-Pack)
Britney Spears Fantasy, Eau De Parfum EDP Spray for Women, 1 Fl Oz
Naturtint 7N Hazelnut Blonde Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Everyone 3-in-1 Soap Body Wash Shampoo Bubble Bath Eucalyptus 32oz 2pk | Natural essential oil formula | body wash + shampoo + bubble bath | bulk 2-pack value | plant-based | eco-friendly
Philips Norelco Bodygroom 7000 Series, Showerproof Groin and Body Trimmer for Men, Precise Body Grooming, Adjustable Comb, Safe Even Below the Belt, 80 Min. Runtime, Model BG7030/49
Cliganic 100 Pure Vitamin Skin
Luxaza Eyeshadow Shimmer Waterproof Lasting
modelones Jelly Red Gel Nail Polish Set, Hema-Free 6 Colors Mother Day Red Cat Eye Burgundy Cherry Glitter Hot Dark Red Purple Sheer Neutral Translucent Effect with Magnet Gel Polish Kit LED Nail Art
Revlon Super Lustrous Gloss Cherry
Neutrogena Non Greasy Waterproof Dermatologist Ophthalmologist
American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)
Zentoes Moisturizing Toeless Cracked Regular
Vicks, VapoShower Plus, Shower Steamers, Eucalyptus Shower Steamer & Menthol Scent, Clean Dissolving Vapor Shower Tablets, Aromatherapy Shower Steamer & Shower Bombs, 12 count
Whaline 12 Pcs Neon Hair Scrunchies Summer Velvet Bobble Elastics Hair Bands Soft Hairs Ties for Girls, Women (Neon Color)
3 Pounds-Tea Tree, Peppermint, Foot Soak | MSM with Epsom Salt Soothes Burning & Itching from Athletes Foot & Foot Odors-Softens Dry Calloused Heels Made by Purely Northwest
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
