Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Johnsons Baby Cotton Buds Drum

Johnsons Baby Cotton Buds Drum

β˜… 4.20 (27,204 reviews)
$8.27
Organic Natural Handmade Essential Moisturize

Organic Natural Handmade Essential Moisturize

β˜… 4.50 (26,827 reviews)
$26.99
Covergirl Perfect Point Eyeliner White

Covergirl Perfect Point Eyeliner White

β˜… 4.50 (26,720 reviews)
$5.97
Covergirl Perfect Eyeliner Pencil Midnight

Covergirl Perfect Eyeliner Pencil Midnight

β˜… 4.50 (26,720 reviews)
$13.51
Veleasha Eyelashes Natural Lashes Fluffy

Veleasha Eyelashes Natural Lashes Fluffy

β˜… 4.30 (26,677 reviews)
$7.66
Veleasha Eyelashes Multi Layered Natural Cinderella

Veleasha Eyelashes Multi Layered Natural Cinderella

β˜… 4.20 (26,676 reviews)
$8.78
Paris Telescopic Original Lengthening Blackest

Paris Telescopic Original Lengthening Blackest

β˜… 4.60 (26,669 reviews)
$11.97
Pursources Urea 40 Foot Cream

Pursources Urea 40 Foot Cream

β˜… 4.50 (26,481 reviews)
$29.99
Maybelline Unstoppable Smudge Proof Eyeliner Waterproof

Maybelline Unstoppable Smudge Proof Eyeliner Waterproof

β˜… 4.60 (26,461 reviews)
$7.98
📦

Edge Shaving Sensitive Skin Ounce

β˜… 4.50 (26,376 reviews)
$9.45
Paris Hydrating 180 Pink Flamingo

Paris Hydrating 180 Pink Flamingo

β˜… 4.40 (26,257 reviews)
$7.97
Streax Hair Serum Vita Gloss 100ml

Streax Hair Serum Vita Gloss 100ml

β˜… 4.30 (26,174 reviews)
$9.99
Rayson Refillable Container Watering Showering

Rayson Refillable Container Watering Showering

β˜… 4.50 (26,087 reviews)
$8.64
Opi Prospa Nail Cuticle Oil

Opi Prospa Nail Cuticle Oil

β˜… 4.60 (26,071 reviews)
$13.91
Baebody Appearance Circles Puffiness Wrinkles

Baebody Appearance Circles Puffiness Wrinkles

β˜… 4.00 (26,065 reviews)
$24.95
Loreal Paris Cosmetics Infallible Foundation

Loreal Paris Cosmetics Infallible Foundation

β˜… 4.50 (25,960 reviews)
$9.92
Ionic Hair Dryer Professional Blow Dryer

Ionic Hair Dryer Professional Blow Dryer

β˜… 4.40 (25,946 reviews)
$62.97
Loreal Paris Infallible Foundation Imperfections

Loreal Paris Infallible Foundation Imperfections

β˜… 4.50 (25,918 reviews)
$9.92
Dermal Super Food Facial Sheet

Dermal Super Food Facial Sheet

β˜… 4.60 (25,906 reviews)
$12.50
Turbie Twist Microfiber Towel Purple

Turbie Twist Microfiber Towel Purple

β˜… 4.70 (25,653 reviews)
$19.98
Turbie Twist Microfiber Original Plopping

Turbie Twist Microfiber Original Plopping

β˜… 4.70 (25,636 reviews)
$19.98
Nyx Professional Makeup Retractable Smudge Proof

Nyx Professional Makeup Retractable Smudge Proof

β˜… 4.40 (25,618 reviews)
$9.99
Godefroy Applications Long Lasting Pre Measured Salon Quality

Godefroy Applications Long Lasting Pre Measured Salon Quality

β˜… 4.40 (25,410 reviews)
$24.95
Bareminerals Original Foundation Ivory Ounce

Bareminerals Original Foundation Ivory Ounce

β˜… 4.60 (25,388 reviews)
$39.50

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

No credit card required • Cancel anytime

💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

Affiliate

Book a Demo

Book a Demo of Squatio’s All-in-One Amazon FBA Seller Tool

This free demo shows you how to track important metrics and grow your business effectively.

Enter your information to register for the Free demo.