Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Makeup Colour Riche Original Creamy, Hydrating Satin Lipstick, 766 Plum Explosion, 1 Count
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Peony Pink , 1 Count
Remover Dispenser Brushes Separators Black Set
Amazon.com: Celeb Luxury Gem Lites Colorwash, Professional Semi-Permanent Hair Color Depositing Shampoo, Cognac Quartz , 8.25 Fl Oz (Pack of 1) : Beauty & Personal Care
Harry's Original Razor Blades Refills - Razors for Men - German Engineered - 8 Count
Okay 100% Natural African Shea Butter Yellow Smooth Deep Moisturizing Restores Moisture To Dry Damaged Skin Reduces Skin Damage Heals & Nourishes Made In USA 1oz
OKAY Pure Naturals White Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men, Daily Moisturizer for Face and Body, Helps with Stretch Marks, Soothes Dry Skin - 13 Oz Jar
Aunt Jackie's Curls and Coils Defining Custard for Natural Hair, Enriched with Shea Butter and Olive Oil, 15 oz, 6 Pack
Johnson's Baby Cotton Buds - 1 X 200 Drum
Dial Antibacterial Deodorant Bar Soap, Advanced Clean, Gold, 4 oz, 3 Bars
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16 fl oz, 2 ct | Foaming Face Wash, Combination to Oily Sensitive Skin, Non-Stripping, Dermatologist Recommended, Bulk Value 2-Pack, Daily Use
Maybelline Great Lash Clear Mascara, Conditioning Formula for Lashes and Eyebrows for a Natural Eye Makeup Look, 2 Count
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Pink Flamingo , 1 Count
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps, Uneven Skin Texture & Strawberry Skin - Sensitive Skin
JIMIRE Magnetic Eyelashes Natural Look Wispy Magentic Lashes Reusable Magnetic Eyelashes with Applicator No Glue Needed Press on Magnetic Lashes Quick to Wear
Jimire Lashes Fluttery Multi Dimensional Eyelashes
Sally Hansen Hard as Nails Color, Pumping Iron, 0.45 Fluid Ounce (Pack of 2)
Baebody Cooling Under-Eye Gel for Dark Circles and Puffiness, 1.7 fl oz | Advanced Hydrating Anti-Aging Under-Eye Cream - Beauty Gift for Women
G2PLUS 300PCS Disposable Eyelash Brushes, Adjustable Mascara Wands Makeup Applicator Kits, Lash Spoolies Brushes for Eyelash Extensions and Eyebrows (Pink)
Koji White Kojic Brightening Paraben Free
Maybelline Unstoppable Waterproof Mechanical Grey Eyeliner Pencil, Easy to Apply, Smooth Glide, Up to 24 Hour Wear, Pewter
PurOrganica Urea 40% Foot Cream - Made in USA - Corn, Callus and Dead Skin Remover - Moisturizer & Rehydrater - For Thick, Cracked, Rough, Dead & Dry Skin - For Feet, Elbows and Hands - Pack of 2
Veleasha Eyelashes Natural Lashes Fluffy
Veleasha Lashes 5D Faux Mink False Eyelashes Fluffy Lash Strips (5D15) | 7pairs Handmade Fake Eyelashes Luxurious Volume Wispy Eyelash Lightweight Lash Cotton Band All-Day Wear
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
