Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 30 Count, Brown, Long-Lasting Ponytail Holders for Women & Men
BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials,Navy Blue-medium
AIMIKE 6pcs Professional Hair Clips for Styling Sectioning, Non Slip No-Trace Duck Billed Hair Clips with Silicone Band, Salon and Home Hair Cutting Clips for Hairdresser, Women, Men - Black 4.3” Long
Beetles Neutral Gel Polish Set - Nude Pink Brown Neutral White Colors 6 Colors Gel Nail Polish Set for Nail Art Manicure Soak Off Uv LED Nail Lamp Needed Gifts for Women Coffee Time
Annie Rubber Bands 14mm, 500 Count Black Elastic Hair Ties, Medium Durable Rubber Bands for Braids, Ponytails & Sectioning, Secure Hold for All Hair Types, Salon Value
eos Shea Better Hand Cream - Vanilla Cashmere Hand Lotion | Instant Hydration + Lasting Protection | 2.5 oz
IntiMD Coochy Plus Intimate Shaving Cream SWEET BLISS For Pubic, Bikini Line, Armpit - Rash-Free With Patent-Pending MOISTURIZING+ Formula, Prevents Razor Burns & Bumps, In-Grown Hairs 8.5oz (1-Pack)
MapofBeauty 28 Inch/70 cm Women Side Bangs Long Curly Hair Cosplay Wig (Light Brown)
Beetles Acrylic Nails Kit 500Pcs Long Coffin Pre-Shaped Clear Full Cover Soft False Nails, Nail Tips Soak Off Easy Nail Extension Set for DIY Nails Art Home Gift for Women
Portable Electric Nail Drill Machine, Professional 20000 RPM USB Manicure Pedicure Drills for Acrylic Nails Gel Polishing Shape Tools
Wahl Clipper Rechargeable Cord/Cordless Haircutting & Trimming Kit | Cordless Haircutting, Trimming Long Beards & All Body Grooming, Use Plugged In Or Cordless – 79434
RoC Retinol Correxion Anti-Aging Wrinkle Night Serum, Retinol Serum for Face, Daily Treatment for Fine Lines, Post Acne Scars, 30 Capsules, Unscented, 0.35 Fl Oz
Beetles Gel Nail Polish Set
Tree Hut Coconut-Lime Moisturizing Shave Oil, Gel-to-Oil Formula, Ultra Hydrating Barrier for a Close, Smooth Shave, For All Skin Types, 7.7 fl oz
Mehron Makeup Paradise Paint Black
Auban 100PCS Disposable Shower Caps, Plastic Clear Hair Cap Large Thick Waterproof Bath Caps for Women, Hotel Travel Essentials Accessories Deep Conditioning Hair Care Cleaning Supplies(20.5")
ZenToes Moisturizing Socks for Cracked Heel Treatment, Vitamin E, Olive Oil and Jojoba Oil Infused Heel Socks, Spa Gifts for Women, Relaxation Gifts for Women (Fuzzy Blue, Regular) | Open-toe gel heel cup with vitamin E, olive oil & jojoba oil. Wear overnight. Self-care gift for women
Mitchum Men’s Antiperspirant Deodorant Gel Stick, Mountain Air Scent, 48HR Sweat & Odor Protection, Triple Odor Defense, Alcohol-Free, Dermatologist Tested, 3.4 oz
L F Setting Creating Without Smooths
Kaasage Eyelash Curler with Pads, Lash Curler with 5 Extra Silicone Replacement Pads, Achieve Perfect Curls in 5 Seconds
Covergirl Lash Blast Mascara Black
Degree Women's Black+White 4 Count Antiperspirant Balm 2.6 oz - Protects from Deodorant Stains, Fresh Scent, 48H Non-Stop Protection
Egyptian Magic - All Purpose Face, Body, and Dry Skin Moisturizing Cream, Skin Protectant for Women & Men, Eczema Care Healing Balm, Scar Treatment, Stretch Marks, and Tattoo Aftercare, 4oz Jar
Wahl Groomsman Battery Facial Hair Trimmer for Beard & Mustache Trimming | Cordless Battery Powered Trimmer For Daily Beard & Mustache Trimming, Light Detailing & Body Grooming – Model 9906-717V
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
