Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Nivea Pampering Cocoa Shea Butter

Nivea Pampering Cocoa Shea Butter

β˜… 4.60 (188 reviews)
$6.99
Ruby Kisses Ultra Hydrating High Shine Non Sticky

Ruby Kisses Ultra Hydrating High Shine Non Sticky

β˜… 4.60 (188 reviews)
$8.94
Thayers Alcohol Free Unscented Soothing Hydrating

Thayers Alcohol Free Unscented Soothing Hydrating

β˜… 4.70 (188 reviews)
$4.19
Heritage Rosewater Glycerin Hydrating Radiant

Heritage Rosewater Glycerin Hydrating Radiant

β˜… 4.70 (188 reviews)
$14.29
Colorstay Eyeshadow Valentines Longwear Transitional

Colorstay Eyeshadow Valentines Longwear Transitional

β˜… 4.40 (188 reviews)
$7.97
Katy Perry Killer Queen Parfum

Katy Perry Killer Queen Parfum

β˜… 4.60 (187 reviews)
$22.49
Ivory Body Wash Milk Honey

Ivory Body Wash Milk Honey

β˜… 4.80 (187 reviews)
$6.97
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Salerm Conditioner Leave Rinse Out Protector

β˜… 4.70 (187 reviews)
$21.50
Color Wow Minute Transformation Styling

Color Wow Minute Transformation Styling

β˜… 4.10 (187 reviews)
$26.00
Cantu Care Kids Conditioning Detangle

Cantu Care Kids Conditioning Detangle

β˜… 4.60 (187 reviews)
$5.49
Ivory Mild Gentle Waterlily Scent

Ivory Mild Gentle Waterlily Scent

β˜… 4.80 (187 reviews)
$6.97
Ivory Bodywash Lavender 1035ml Lavendar

Ivory Bodywash Lavender 1035ml Lavendar

β˜… 4.80 (187 reviews)
$6.99
Schick Intuition Sensitive Razor Refills

Schick Intuition Sensitive Razor Refills

β˜… 4.80 (186 reviews)
$26.63
Pureology Hydrate Moisturizing Shampoo Hydrates

Pureology Hydrate Moisturizing Shampoo Hydrates

β˜… 4.60 (186 reviews)
$38.00
Dr Teals Soaking Solution Lavender

Dr Teals Soaking Solution Lavender

β˜… 4.80 (186 reviews)
$5.89
Q Tips Cotton Hygiene Beauty Original

Q Tips Cotton Hygiene Beauty Original

β˜… 4.90 (186 reviews)
$5.37
Gillette Venus Comfortglide Womens Blades

Gillette Venus Comfortglide Womens Blades

β˜… 4.80 (186 reviews)
$21.97
Bed Head Wave We Go Adjustable Multiple

Bed Head Wave We Go Adjustable Multiple

β˜… 4.40 (186 reviews)
$39.99
Schick Intuition Sensitive Moisturizing Refills

Schick Intuition Sensitive Moisturizing Refills

β˜… 4.80 (186 reviews)
$19.97
Complete Clipping Trimming Cordless 79524 5201

Complete Clipping Trimming Cordless 79524 5201

β˜… 4.40 (186 reviews)
$54.99
Neutrogena Wrinkle Hyaluronic Retinol Moisturizer

Neutrogena Wrinkle Hyaluronic Retinol Moisturizer

β˜… 4.40 (186 reviews)
$7.38
Kiss Kiss Falscara Eyelash Remover

Kiss Kiss Falscara Eyelash Remover

β˜… 4.40 (186 reviews)
$6.97
10 Miracle Leave Keratin Spray

10 Miracle Leave Keratin Spray

β˜… 4.70 (186 reviews)
$30.84
Rogaine Minoxidil Thinning Treatment Regrowth

Rogaine Minoxidil Thinning Treatment Regrowth

β˜… 4.10 (186 reviews)
$39.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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