Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
COLOR WOW Dream Coat for Curly Hair, Moisture-Boosting Anti-Frizz Spray for Defined Curls
Nairobi Wrapp-It Shine Foaming Lotion, 8 Ounce
e.l.f. High Definition Powder, Loose Powder, Lightweight, Long-Lasting, Creates Soft Focus Effect, Masks Fine Lines & Imperfections, 0.28 Oz, Soft Luminance
BYROKKO Shine Brown Tanning Accelerator Lotion - Indoor & Outdoor Fast Dark Tan Cream with Bronzer - Natural Botanical Oils for Face & Body - Water Resistant Formula - 7.1 Fl Oz Original
Goody SlideProof Bobby Pins, 48 Ct, Brunette Brown, High Gloss Bobby Hair Pins for Styling, Lock In Style, Comfortable, Pain-Free Styling Accessories for Women & Men, All Hair Types
Mitchum Clearance Items Under 5 Dollars Free Shipping
Bambaw Single Blade Double Edged Safety Razor with 5 Blades, Durable Metal Razor for Men & Women, Reusable & Plastic Free Double Edge Safety Razors for Men – Red
DecoArt Extreme Sheen Paint -Aquamarine, 2 Fl Oz (Pack of 1)
Jergens Moisturizer Essential Indulgent Moisturization
BS-MALL Makeup Brush Set 11 Pcs Makeup Sponge, Professional Bamboo Makeup Brushes for Foundation, Powder, Blush, Concealer, Eyeshadow & Blending, Ideal for Travel, Beginners & Makeup Artists
Huachi Headbands Stretchy Headwrap Accessories
Caboodles On-The-Go Girl Makeup Box, Purple Sparkle, Hard Plastic Makeup Organizer Box, Built-In Mirror, Secure Latch for Safe Travel, Spacious Storage for Large Items
Bambaw Double Edge Safety Razor for Men & Women, Metal Razor with 5 Double Edge Safety Razor Blades, Eco-Friendly Razor – Silver
Jergens Rose Body Butter Lotion, Hand and Body Moisturizer with Camellia Essential Oil, for Indulgent Hydration, 7 Oz
Revlon Super Lustrous Nail Polish, Chip-Resistant & Longwear Formula, High Shine Finish, 640 Fearless, 0.5 fl oz
Revlon Super Lustrous Nail Polish, Chip-Resistant & Longwear Formula, High Shine Finish, 909 Sheer Petal, 0.5 fl oz
Palmer's Coconut Sugar Facial Scrub Exfoliator with Chamomile (3.17 Oz) | A face scrub that gently exfoliates away dirt and dead skin cells to reveal softer, calmer skin with a smooth, radiant glow
ROSELYNBOUTIQUE Derma Roller for Men & Women - Personal Cosmetic Beauty Tool 0.25mm - Titanium(Black Blue)
Covergirl Outlast All Day Ultimate Foundation
KISS Everlasting, Press On Toenails, Nail Glue Included, 'Limitless', Beige, Real Short Size, Squoval Shape, Includes 24 Nails, 2g Glue, 1 Manicure Stick, 1 Mini file
GAOY Jelly Nude Gel Nail Polish Set, 6 Transparent Colors Sheer Red Pink Brown Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home
Beetles Black and White Gel Polish, 4Pcs Gel Polish Kit | Black White Colors Gel with No Wipe Top & Base Coat Nail Kit Soak Off UV LED Lamp Manicure Salon DIY Home
AIMIKE 4pcs Professional Hair Clips for Styling Sectioning, Non Slip No-Trace Duckbill Hair Clips w/Silicone Band, Salon and Home Hair Cutting Clips for Hairdresser, Women, Men - White & Black 4.3”
beetles Gel Polish Set - Eif Collection, Sparkle Red Green Glitter Gel Polish Kit Soak Off UV LED Gel Nail Kit with Nail Strengthener Gel Sticker Gift for Women
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
