Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample โ€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here โ€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
St Tropez Classic Original Streak Free Develops

St Tropez Classic Original Streak Free Develops

โ˜… 4.50 (186 reviews)
$30.80
Beautyblenderยฎ Original Super Soft Foundations Application

Beautyblenderยฎ Original Super Soft Foundations Application

โ˜… 4.50 (185 reviews)
$20.00
Epielle Cheetah Unicorn Assorted Character

Epielle Cheetah Unicorn Assorted Character

โ˜… 4.60 (185 reviews)
$14.99
Clairol Professional Shimmer Lights Purple Shampoo| Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair

Clairol Professional Shimmer Lights Purple Shampoo| Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair

โ˜… 4.60 (185 reviews)
$7.99
Perfect Restoring Conditioner Strengthening Longevity

Perfect Restoring Conditioner Strengthening Longevity

โ˜… 4.30 (185 reviews)
$29.00
Peptide Complex Serum 2oz Pack

Peptide Complex Serum 2oz Pack

โ˜… 4.30 (185 reviews)
$21.99
Dermasuri Deep Exfoliating Mitt Scrub

Dermasuri Deep Exfoliating Mitt Scrub

โ˜… 4.40 (185 reviews)
$14.99
Funtouch Rechargeable Portable Lighting Dimmable

Funtouch Rechargeable Portable Lighting Dimmable

โ˜… 4.40 (185 reviews)
$17.69
Softsheen Carson Lovely Resist Conditioning Color

Softsheen Carson Lovely Resist Conditioning Color

โ˜… 4.40 (185 reviews)
$6.94
Rabanne Invictus Toilette Spray Ounce

Rabanne Invictus Toilette Spray Ounce

โ˜… 4.70 (185 reviews)
$102.00
Darling Strawberry Moisturizing Pomegranate Grapefruit

Darling Strawberry Moisturizing Pomegranate Grapefruit

โ˜… 4.20 (185 reviews)
$6.90
Framar Large Claw Clips Thick

Framar Large Claw Clips Thick

โ˜… 4.60 (185 reviews)
$9.97
Neutrogena Vitamin Wrinkle Firming Glycerin

Neutrogena Vitamin Wrinkle Firming Glycerin

โ˜… 4.50 (184 reviews)
$20.59
Nyx Matte Lipstick Pale Pink

Nyx Matte Lipstick Pale Pink

โ˜… 4.30 (184 reviews)
$10.99
Cantu Butter Natural Hydrating Conditioner

Cantu Butter Natural Hydrating Conditioner

โ˜… 4.60 (184 reviews)
$4.97
Covergirl Perfect Eyeliner Blending Precise

Covergirl Perfect Eyeliner Blending Precise

โ˜… 4.50 (184 reviews)
$4.98
Covergirl Perfect Eyeliner Charcoal Packaging

Covergirl Perfect Eyeliner Charcoal Packaging

โ˜… 4.50 (184 reviews)
$6.99
Covergirl Perfect Eyeliner Packaging Blending

Covergirl Perfect Eyeliner Packaging Blending

โ˜… 4.50 (184 reviews)
$4.98
Covergirl Cheekers Blush Packaging Vary

Covergirl Cheekers Blush Packaging Vary

โ˜… 4.60 (184 reviews)
$4.98
 /Es/Funtopia Antideslizantes Pasadores Adolescentes Horquillas

/Es/Funtopia Antideslizantes Pasadores Adolescentes Horquillas

โ˜… 4.70 (184 reviews)
$8.99
Nition Professional Straightener Straightening 265ยฐf 450ยฐf

Nition Professional Straightener Straightening 265ยฐf 450ยฐf

โ˜… 4.40 (184 reviews)
$49.98
Covergirl Cheekers Blendable Lightweight Cruelty Free

Covergirl Cheekers Blendable Lightweight Cruelty Free

โ˜… 4.60 (184 reviews)
$6.49
Covergirl Cheekers Blendable Silk 12 Packaging

Covergirl Cheekers Blendable Silk 12 Packaging

โ˜… 4.60 (184 reviews)
$4.98
Tea Tree Special Conditioner 2 5

Tea Tree Special Conditioner 2 5

โ˜… 4.60 (184 reviews)
$9.50

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page โ€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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