Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
HMD Tousled Updo Messy Bun Hair Piece Hair Extension Ponytail With Elastic Rubber Band Updo Extensions Hairpiece Synthetic Hair Extensions Scrunchies Ponytail Hairpieces for Women (18t613#)
Neutrogena T/Sal Therapeutic Dandruff Shampoo, Scalp Build-Up Control, 3% Salicylic Acid,Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Clears Flakes, Fragrance Free, 4.5 fl oz
Bambaw Safety Razor for Women with 5 Double Edge Blades, Double Edge Razor, Single Blade Razors for Women and Men, Reusable & Plastic Free – Rose Gold
HMD Tousled Updo Messy Bun Hair Piece Hair Extension Ponytail With Elastic Rubber Band Updo Extensions Hairpiece Synthetic Hair Extensions Scrunchies Ponytail Hairpieces for Women
Professional Acrylic Nail Drill, USB Electric Nail Drill Machine, Portable Electrical Nail File Kit for Gel Nails and Home Salon, Manicure Pedicure Polishing Shape Tools, Gold
J.R. Watkins Foaming Hand Soap Pump with Dispenser, Moisturizing All Natural Hand Soap Foam, Alcohol-Free, Cruelty-Free, USA Made, Use as Kitchen or Bathroom Soap, Aloe & Green Tea, 9 fl oz, 6 Pack
WEILY Makeup Mirror with 21 LED Lights,Two Power Supply Modes | Touch Screen and 1x/2x/3x Magnification Tri-Fold Vanity Mirror for Makeup Desk(Rose Gold)
Beetles Nail Tips 240 Pcs Short Oval Nail Kit Gel Nail Kit False Nail | 5 In 1 Nail Glue Base Gel Uv Led Lamp Press on Nails Easy Nail Extension Set for Women
Enhanced Ceramic Hair Straightener Brush by MiroPure, 2-in-1 Ionic Straightening Brush with Anti-Scald Feature, Auto Temperature Lock & Auto-Off Function (Black)
AIMIKE Hair Styling and Sectioning Accessories - 12 Pack Non-Slip Silicone Hair Clips for Thick and Thin Hair, Professional Salon Quality
CHI Original 1" Ceramic Hair Straightener Flat Iron for Styling, Advanced Ceramic Technology for Frizz-Free Smooth Shine, Floating Plates for Easy Glide, Analog On/Off Switch, Salon-Quality Results
Beetles Gel Polishes Polish Manicure
20 PCS Large Hair Ties for Thick Hair Black Hair Bands for Women Men and Girls No Damage Stretchy Ponytail Holders for Braids (5 cm in Diameter, 1 cm in Width)
Beetles Purple Gel Polish Set - Grape Vine 6 Colors Lavender Dark Lilac Glitter Pink Nail Polish Soak Off Uv LED Gel Nail Kit Salon DIY Nail Art Manicure Home Spring Gifts for Women
Schwarzkopf Professional Igora Royal Hair Color - 9.5-1 Pastel Ash Blonde
Herbal Essences Shampoo & Conditioner Set, Rose Hips - Smooth Collection, Paraben-Free, Color-Safe, Shiny Hair with Jojoba & Vitamin E, 29.2 Fl Oz Each, 2-Pack
eos Shea Better Hand Cream - Coconut Hand Lotion and Skin Care | Instant Hydration + Lasting Protection | 2.5 oz
Lola From Rio - Morte Subita - Total Repairing Spray, Thermal and Heat Protectant for Styling, Frizz-control, For All Hair Types 8.45 Fl Oz
HMD Tousled Updo Messy Bun Hairpiece Hair Extension Ponytail With Elastic Rubber Band Updo Ponytail Hairpiece Synthetic Hair Extensions Scrunchies Ponytail Hairpieces for Women (12H24)
L'OCCITANE 20% Organic Shea Butter Hand Cream, Nourishes & Protects Dry Hands, Fast-Absorbing, Non-Greasy, Leaves Skin Moisturized & Soft, Vegan
BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
Dove Womens Deo Aluminum Deodorant
Designed Perfumes Parabens Phthalates Silicones
Wet Wild Effortless Luxuriously Cruelty Free
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
