Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Thickening Untreated Progressed Thinning Niacinamide

Thickening Untreated Progressed Thinning Niacinamide

β˜… 4.60 (179 reviews)
$27.00
Neutrogena Hydroboost Hyaluronic Pre Moistened Towelettes

Neutrogena Hydroboost Hyaluronic Pre Moistened Towelettes

β˜… 4.80 (179 reviews)
$11.97
 /Es/Rimmel Exagerate Eye Definer Noir

/Es/Rimmel Exagerate Eye Definer Noir

β˜… 4.50 (179 reviews)
$4.44
Eos Organic Lip Balm Sphere

Eos Organic Lip Balm Sphere

β˜… 4.70 (179 reviews)
$3.78
Crate 61 Patchouli Essential Manufacturer

Crate 61 Patchouli Essential Manufacturer

β˜… 4.50 (179 reviews)
$11.69
Nioxin Cleansing Peppermint Sensitive Progressed

Nioxin Cleansing Peppermint Sensitive Progressed

β˜… 4.60 (179 reviews)
$53.00
Nyx Professional Makeup Thickening Mascara

Nyx Professional Makeup Thickening Mascara

β˜… 4.20 (179 reviews)
$12.00
Swords Germany Quality Germany 94 4836

Swords Germany Quality Germany 94 4836

β˜… 4.70 (179 reviews)
$8.95
Greenive Castor Pressed Hexane Exclusively

Greenive Castor Pressed Hexane Exclusively

β˜… 4.60 (179 reviews)
$6.99
 /Es/Mielle Organics Fortalecedora Tratamiento Acondicionador

/Es/Mielle Organics Fortalecedora Tratamiento Acondicionador

β˜… 4.50 (178 reviews)
$8.93
Conair Keeper Folding Handle Retractable

Conair Keeper Folding Handle Retractable

β˜… 4.20 (178 reviews)
$24.99
Colorful Barrettes Assorted Non Slip Accessories

Colorful Barrettes Assorted Non Slip Accessories

β˜… 4.80 (178 reviews)
$7.99
Rimmel Exaggerate Definer Brown Fluid

Rimmel Exaggerate Definer Brown Fluid

β˜… 4.50 (178 reviews)
$4.43
Q Tips Cotton Swabs Original 500

Q Tips Cotton Swabs Original 500

β˜… 4.80 (178 reviews)
$3.87
Marlowe Exfoliating Ingredients Sandalwood Agarwood

Marlowe Exfoliating Ingredients Sandalwood Agarwood

β˜… 4.60 (178 reviews)
$12.00
Head Shoulders Conditioner Dandruff Treatment

Head Shoulders Conditioner Dandruff Treatment

β˜… 4.80 (177 reviews)
$19.90
Paris Coloring Permanent Precision Applicator

Paris Coloring Permanent Precision Applicator

β˜… 4.40 (177 reviews)
$10.49
Maybelline New York Eyeliner Waterproof

Maybelline New York Eyeliner Waterproof

β˜… 4.40 (177 reviews)
$8.80
Body Shop Shea Butter 6 75

Body Shop Shea Butter 6 75

β˜… 4.50 (177 reviews)
$32.00
Mitchum Invisible Solid Clean Control

Mitchum Invisible Solid Clean Control

β˜… 4.70 (177 reviews)
$14.49
Dove Fresh Body Cucumber Green

Dove Fresh Body Cucumber Green

β˜… 4.80 (177 reviews)
$17.98
Maybelline Eyestudio Lasting Blackest Waterproof

Maybelline Eyestudio Lasting Blackest Waterproof

β˜… 4.40 (177 reviews)
$8.98
Neutrogena Transparent Original Formula Fragrance

Neutrogena Transparent Original Formula Fragrance

β˜… 4.70 (177 reviews)
$2.97
Philips Beardtrimmer Trimmer Technology Bt3206

Philips Beardtrimmer Trimmer Technology Bt3206

β˜… 4.30 (177 reviews)
$52.61

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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