Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Earth's Daughter Organic Lip Balm - Moisturizing 6-Pack
Manicure Set, Stainless Steel Nail Clipper Set with Luxurious Travel Case | 12-Piece Set with Thicker Steel, Precision-ground Cutting Edges, and Smooth-finished Tools for Clean, Precise Trimming.
BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials,Pink-medium
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating, Moisturizing, Glossy, Non-Sticky Shine, Berry | Korean Skin Care, Berry
Eliace Eyelashes, (50 Pairs,5 Styles) Luxurious Faux Mink Lashes Natural Look Wispy Fluffy Handmade Cat Eye False Lash,False Eyelashes Set,Fake Lashes Strips,Fake Eyelashes Pack,Vegan & Cruelty-Free
Luseta Clarifying Shampoo and Conditioner Set for Dry Scalp - Tea Tree Mint with Peppermint & Lavender Oil, Helps Refresh Scalp & Reduce Visible Flakes, Sulfate-Free, 2 x 16.9 oz
NISHEL Travel Toiletry Bag for women, Portable Hanging Organizer for Full-Sized Shampoo, Conditioner, Brushes Set, Makeup Accessories, Large Size, Black
TOUCH IN SOL Redness Correcting Base Primer 1.01 fl.oz. - Pore Minimizing Green Toned Makeup Base - Tone Neutralizing before Foundation - Minimize Rosacea, Redness - No Pore Blem Primer Base
Gummy Professional Hard Finish Hair Wax - Maximum Hold Styling Wax - Transparent Water-Based Non-Greasy Formula - Leaves No Residue, Washes Out Easily - Watermelon Scent - 5.07 Fl Oz Single Pack
Gummy Professional Hair Styling Wax for Men & Women - Strong Hold Matte Finish - Flexible Hair Product for Long-Lasting Hold, Grooming, and Texturizing w/Professional Salon-Quality Finish –150ml | Matte Finish
Gummy Professional Hair Styling Wax for Men - Ultra Hold Pomade for Dry, Damp Hair - Water-Based Texturizing Clay Paste with Provitamin B5 & Keratin - Strong Hold - Alcohol & Paraben-Free - 150ml
Palmer's Coconut Oil Formula Body Lotion for Dry Skin, Hand & Body Moisturizer with Green Coffee Extract & Vitamin E, Pump Bottle, 13.5 Fl Oz (Pack of 1)
Milani Color Statement Lipstick Matte
Sally Hansen Insta-Dri Nail Polish Top Coat | Quick Dry, Long Lasting, Streak-Free Shine, Sheer | Bejewel | Shimmery Pink Nail Polish
Beetles Gel Nail Polish Kit with Uv Light - 6 Colors Nude Gray Pink Gel Polish Starter Kit Manicure with Base Top Coat Soak off Led Salon DIY at Home Gifts for Women
Beetles Gel Nail Polish Kit with UV Light - 16 Pcs 8 Color Gel Polish Kit | Starter Set Pink Nude Purple Grey Glitter Color Gel and Base & Top Coat Soak Off DIY Kit Manicure Gifts for Women
AXE Sage & Cedarwood Body Wash Apollo 4 Count for Long Lasting Freshness Men's Body Wash with Odor-Busting Prebiotics 16 oz
Kintion Pocket Mirror, 1X/3X Magnification LED Compact Travel Makeup Mirror with Light for Purse, 2-Sided, Portable, Folding, Handheld, Small Lighted Mirror for Gift, Purple
Luseta Biotin and Collagen Hair Growth Shampoo - 16.9oz, Hair Loss & Thickening Shampoo for Men & Women, Vitamin B7 & Argan Oil, Sulfate & Paraben Free
Manuka Honey Exfoliating Facial Scrub - Microdermabrasion Face Exfoliant | Gentle Moisturizing Exfoliator - Cleanse & Smooth Skin, Minimize Pores - With Organic Aloe Vera & Natural Cehami Extract 2oz
Kintion Pocket Mirror, 1X/3X Magnification LED Compact Travel Makeup Mirror with Light for Purse, 2-Sided, Portable, Folding, Handheld, Small Lighted Mirror for Gift, Rose Gold
SheaMoisture Strengthen and Restore Shampoo Pure Jamaican Black Castor Oil for Damaged Hair To Cleanse and Nourish Hair 13 fl oz
Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Opaque, Glittery | 565 Powerslide | Black with White Glitter Nail Color
Vishine Polish Manicure Salon Long Lasting
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
