Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Vishine Nail Gel Polish, 15ml Soak Off Nail Gel Polish Nail Art Manicure Salon DIY Long-lasting, UV LED Lamp Required - Magenta Purple 0.5 OZ
Makartt Nail Glue for Press On Nails, 5-10s Fast Air Dry No UV Lamp, Hema-Free Strong Bond for Nail Tips, Fake Nails, Broken Nail Repair & Decor, Easy-to-go for Beginner & Salon Nail Techs,5 x 2g
NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Large Size, Purple
Rimmel Lasting Finish Liner Cappuccino
Rimmel Lasting Finish Liner Spice
Sally Hansen Insta Dri Color Black
Conair INFINITIPRO Tourmaline Ceramic 1-Inch to 1/2-Inch Curling Wand, Tapered wand produces beachy waves
Beetles Gel Polish Nail Art Liner Brushes 5Pcs Painting Art Design Pen Set Diamond Application Rhinestone Handle Dotting Drawing Sizes 5 7 9 11 20mm Nail Design Gift for Women
Mythsight StyleVibe 8-in-1 Air Styler, Diffuser Hair Dryer & Blow Dryer Brush with Travel Bag - Auto Wrap Curls(L/R), Fast Drying, Thermal Brush for Smooth Blowouts & Frizz-Free Volume, No Heat Damage
Honest Beauty Butter London Oh My How High Lengthening Mascara Monumental Black
Paul Mitchell Awapuhi Shampoo, Balances Moisture + Adds Shine, For All Hair Types, Especially Fine + Static-Prone Hair
AXE Crushed Mint & Rosemary Body Wash Phoenix 4 Count 12h Refreshing Scent Men's Body Wash with 100% Plant-Based Moisturizers 16 oz
Estée Lauder 24 Hour Long Wear Foundation
Vishine Gelpolish Professional Manicure Varnish
Dermora Soft Touch Foot Peel Mask - Pack of 2 Feet Peeling Masks for Dry, Cracked Heels & Calluses - Exfoliating Foot Mask Peel for Baby Soft Skin (Original)
Livon Frizz Vitamin Smoothness Fl Oz
Vishine Gelpolish Professional Manicure Salon UV LED Soak Off Gel Nail Polish Varnish Color (1361)
BeeVines Hair Scrunchies, Satin Silk Scrunchies, Silky Curly Hair Accessories for Women, Hair Ties Ropes for Teens, Girl’s Birthday Thanksgiving Christmas Gift, 60 Pack
Vishine Gel Nail Polish UV Nail Lacquer Gel, Coral Pink Color Gel Nail Polish, Cured with UV LED Lamp 0.5 fl oz
Rasasi Hawas For Men Eau De Parfum Spray 100ML (3.4 Oz) - Long Lasting Arabian Perfume, Premium Perfume Men, Ideal for Special Occasions & Daily Elegance, A Bold and Captivating Fragrance
Cuttte 4pcs Silicone Face Mask Applicators, Flexible Facial Mud Masks Applicator, Hairless Moisturizers Tools, Soft Facial Brushes for Mud, Clay, Charcoal
RA COSMETICS African Shea Butter Raw Unrefined from Ghana – 100% Pure Ivory Shea Butter for Skin, Hair & Body – Natural Moisturizer for Dry Skin & Scalp Care – Raw Shea Butter 8 oz
Lily England Blue Hair Brush for Smooth & Gentle Detangling on All Hair
Jasclair Dermaplaning Razor (9 Count) – Face Razors for Women for Peach Fuzz, Eyebrow Shaping & Gentle Exfoliation – At Home Facial Shaver for Smooth Skin & Flawless Makeup Prep
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
