Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Coral Isles by Rocky Mountain Sunscreen | SPF 50 Lotion | Broad Spectrum UVA/UVB Protection | Hawaii Reef-Safe Act Compliant | Oxybenzone & Octinoxate Free | Water Resistant 80 Min. | 128 Fl Oz

Coral Isles by Rocky Mountain Sunscreen | SPF 50 Lotion | Broad Spectrum UVA/UVB Protection | Hawaii Reef-Safe Act Compliant | Oxybenzone & Octinoxate Free | Water Resistant 80 Min. | 128 Fl Oz

β˜… 4.60 (176 reviews)
$164.99
Shampoo Dandruff Rosemary Selling Treatment

Shampoo Dandruff Rosemary Selling Treatment

β˜… 4.40 (176 reviews)
$19.95
Head Shoulders Shampoo Dandruff Thick

Head Shoulders Shampoo Dandruff Thick

β˜… 4.80 (176 reviews)
$27.81
Eyelnr Pencil Wet Wild Eyeliner

Eyelnr Pencil Wet Wild Eyeliner

β˜… 4.50 (176 reviews)
$1.00
Wet Wild Hyper Pigmented Long Wearing Cruelty Free

Wet Wild Hyper Pigmented Long Wearing Cruelty Free

β˜… 4.50 (176 reviews)
$1.29
Godefroy Color Coloring Covers 4 Applicaion

Godefroy Color Coloring Covers 4 Applicaion

β˜… 4.30 (176 reviews)
$15.95
LorΓ©al Paris Rescue Color Blonde

LorΓ©al Paris Rescue Color Blonde

β˜… 4.40 (176 reviews)
$7.99
Sheamoisture Conditioner Jamaican Castor Detangle

Sheamoisture Conditioner Jamaican Castor Detangle

β˜… 4.60 (175 reviews)
$11.83
Counts Colorful Metal Barrettes Accessories

Counts Colorful Metal Barrettes Accessories

β˜… 4.70 (175 reviews)
$4.90
Clarifying Shampoo Build Oily Hair

Clarifying Shampoo Build Oily Hair

β˜… 4.40 (175 reviews)
$14.95
Neutrogena Wrinkle Anti Wrinkle Accelerated Moisturizer

Neutrogena Wrinkle Anti Wrinkle Accelerated Moisturizer

β˜… 4.50 (175 reviews)
$19.99
Aunt Jackies Intensive Conditioner Ultra Hydrating

Aunt Jackies Intensive Conditioner Ultra Hydrating

β˜… 4.50 (175 reviews)
$6.97
Eyelnr Pencil Eyeliner Always 0 04oz

Eyelnr Pencil Eyeliner Always 0 04oz

β˜… 4.50 (175 reviews)
$1.29
Sheamoisture Jamaican Strengthen Restore Conditioner

Sheamoisture Jamaican Strengthen Restore Conditioner

β˜… 4.60 (175 reviews)
$8.97
Loreal Paris Conditioner Vitamins Breakage

Loreal Paris Conditioner Vitamins Breakage

β˜… 4.50 (175 reviews)
$7.17
Physicians Formula Mineral Talc Free Pressed

Physicians Formula Mineral Talc Free Pressed

β˜… 4.30 (174 reviews)
$11.98
Mario Badescu Facial Spray Cucumber

Mario Badescu Facial Spray Cucumber

β˜… 4.60 (174 reviews)
$8.00
Clairol Temporary Touch Up Concealing Medium

Clairol Temporary Touch Up Concealing Medium

β˜… 4.50 (173 reviews)
$9.99
Conair 247bw Black Compact Dryer

Conair 247bw Black Compact Dryer

β˜… 4.60 (173 reviews)
$29.97
Clairol Temporary Touch Up Concealing Powder

Clairol Temporary Touch Up Concealing Powder

β˜… 4.50 (173 reviews)
$9.99
Physicians Formula Talc Free Mineral Natural

Physicians Formula Talc Free Mineral Natural

β˜… 4.30 (173 reviews)
$12.69
Nyx Professional Makeup Finishing Translucent

Nyx Professional Makeup Finishing Translucent

β˜… 4.30 (173 reviews)
$24.00
Tseoa Manicure Pedicure Professional Luxurious

Tseoa Manicure Pedicure Professional Luxurious

β˜… 4.40 (173 reviews)
$6.98
Dial Antibacterial Soap Ounce Count

Dial Antibacterial Soap Ounce Count

β˜… 4.80 (173 reviews)
$7.97

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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