Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Kintion Pocket Mirror, 1X/3X Magnification LED Compact Travel Makeup Mirror with Light for Purse, 2-Sided, Portable, Folding, Handheld, Small Lighted Mirror for Gift, White
CeraVe Moisturizing Cream & Hydrating Facial Cleanser Skin Care Set, Combo Pack For Dry Skin Relief, Travel Essentials, 1oz Cleanser + 16oz Cream With Pump
NOW Foods Solutions, Liquid Coconut Oil, Light and Nourishing, Promotes Healthy-Looking Skin and Hair, 16-Ounce
Biolage Hydra Source Shampoo – For Dry Hair | Aloe vera, hyaluronic acid, vegan, paraben-free, softens, moisturizes, adds shine
Vishine Gelpolish Professional UV LED Soak Off Varnish Color Gel Nail Polish Manicure Salon Purple (1417)
Koccido Makeup Brushes 22 Pcs Makeup Kit,Foundation Brush Eyeshadow Brush Make up Brushes Set (Green, 22 Piece Set)
Dove Men+Care Bar 3 in 1 Cleanser for Body, Face, and Shaving Extra Fresh 14 Bars to Clean and Hydrate Skin Body and Facial Cleanser Mandarin Citrus, Patchouli, and Rosemary scent 3.75 oz
Cerave Moisturizing Hydrating Travel Cleanser
Moroccanoil Intense Hydrating Mask 8 5 Ounce
Rimmel Lasting Finish Liner Brownie
Moroccanoil Máscara Hidratante Intensa Líquidas
Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Sheer, Shimmer | 104 Twinkle, Twinkle | White Glitter Nail Color
Beurer MP42 Nail Drill, 7-in-1 Nail Kit with Strong Sapphire Nail Drill Bits, Electric Nail File and Nail Buffer Includes Bright LED Light, Pedicure Kit and Manicure Set with Storage Case
Sally Hansen Color Therapy Nail Polish | Biotin, Argan Oil, Long Lasting, Healthy Nails, Nail Strengthener, Opaque | 392 Lovely Lavender | Light Lavender Nail Color
Vishine Gelpolish Professional UV LED Soak Off Varnish Color Gel Nail Polish Manicure Salon Pure White (1433)
Cerave Moisturizing Hydrating Non Foaming Hyaluronic
Beurer MP62 Professional Nail Drill Kit, Portable Electric File Machine with 10 Attachments & 10 Sanding Bands, Efile Dremel for Acrylic Gel Manicure and Pedicure, LED Light, with Storage Case
Earths Daughter Beeswax Natural Organic
Sally Hansen Color Therapy Staycation Collection - Nail Polish - Pink I'll Sleep In - 0.5 fl oz
Sally Hansen Therapy Long Lasting Nourishing
Sally Hansen Hansen Color Beautifiers Strengthening Coat 0 35
Narwey Small Hanging Toiletry Bag Women Travel Makeup Bag Organizer Toiletries Bag for Travel Size Essentials Accessories Cosmetics (Medium, Dark Purple)
Curve for Men Cologne Spray, Spicy Woody Magnetic Scent for Day or Night, 4.2 fl oz
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 30 Count, Blonde, Long-Lasting Ponytail Holders for Women & Men
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
