Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Scunci Effortless Multicolor Elastics 30 Count

Scunci Effortless Multicolor Elastics 30 Count

β˜… 4.60 (169 reviews)
$2.92
Burts Bees Holiday Travel Products

Burts Bees Holiday Travel Products

β˜… 4.70 (169 reviews)
$17.99
Jassins Fan Shaped Swatch Practice Display

Jassins Fan Shaped Swatch Practice Display

β˜… 4.80 (169 reviews)
$7.98
Maybelline Shine Free Balance Foundation Porcelain

Maybelline Shine Free Balance Foundation Porcelain

β˜… 4.40 (169 reviews)
$15.95
Biotique Botanicals Bhringraj Therapeutic 4 06 Fluid

Biotique Botanicals Bhringraj Therapeutic 4 06 Fluid

β˜… 4.10 (169 reviews)
$12.22
Sorbus Acrylic Clear Makeup Organizer

Sorbus Acrylic Clear Makeup Organizer

β˜… 4.80 (168 reviews)
$30.59
Tigi Matte Separation Workable Ounce

Tigi Matte Separation Workable Ounce

β˜… 4.40 (168 reviews)
$16.00
Curling Professional Ceramic Tourmaline Barrel

Curling Professional Ceramic Tourmaline Barrel

β˜… 4.20 (168 reviews)
$21.59
Original Eyeliner Stamp Pure Pens

Original Eyeliner Stamp Pure Pens

β˜… 4.30 (168 reviews)
$17.99
Sukin Purely Ageless Reviving Cream

Sukin Purely Ageless Reviving Cream

β˜… 4.20 (168 reviews)
$41.90
Makartt Builder Gel Polygel Clear Color

Makartt Builder Gel Polygel Clear Color

β˜… 4.40 (168 reviews)
$7.99
Marc Anthony Hair Mask Dry Damaged Hair

Marc Anthony Hair Mask Dry Damaged Hair

β˜… 4.40 (168 reviews)
$14.99
Hoson Curling Voltage Ceramic Tourmaline

Hoson Curling Voltage Ceramic Tourmaline

β˜… 4.20 (168 reviews)
$31.99
Lola Moisturizing Cruelty Free Paraben Free Sulfate Free

Lola Moisturizing Cruelty Free Paraben Free Sulfate Free

β˜… 4.70 (167 reviews)
$10.84
Teenitor Styling Accessories Chignon Extra Large

Teenitor Styling Accessories Chignon Extra Large

β˜… 4.60 (167 reviews)
$9.99
Revlon Kiss Balm Fresh Strawberry

Revlon Kiss Balm Fresh Strawberry

β˜… 4.60 (167 reviews)
$5.83
Teenitor Donut Hair Bun Maker

Teenitor Donut Hair Bun Maker

β˜… 4.60 (167 reviews)
$9.99
Advanced Clinicals Professionals Moisturizing Penetrates

Advanced Clinicals Professionals Moisturizing Penetrates

β˜… 4.40 (167 reviews)
$17.99
Goody Barrettes Women Hair Accessories

Goody Barrettes Women Hair Accessories

β˜… 4.40 (167 reviews)
$4.57
Bagsmart Organizer Transparent Toiletries Large Pink

Bagsmart Organizer Transparent Toiletries Large Pink

β˜… 4.80 (167 reviews)
$20.99
Rimmel Professional Eyebrow Dark Brown

Rimmel Professional Eyebrow Dark Brown

β˜… 4.60 (167 reviews)
$4.99
Bagsmart Transparent Detachable Toiletries Medium Black

Bagsmart Transparent Detachable Toiletries Medium Black

β˜… 4.80 (167 reviews)
$17.99
Amazon Basics Cotton Balls 200ct

Amazon Basics Cotton Balls 200ct

β˜… 4.70 (167 reviews)
$5.85
Organic Natural Pressed Unrefined Carrier

Organic Natural Pressed Unrefined Carrier

β˜… 4.70 (167 reviews)
$22.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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