Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Catrice Coverage Foundation Natural Porcelain
Conair Salon Results Hair Brush, Detangling Hair Brush for Men and Women, For All Hair Types, Metal Bristles and Cushion Base
Clairol Professional Shimmer Lights Purple Shampoo| Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
Minimalist 10% Advanced Vitamin C Serum for Glowing Skin | Brightening & Visible Reduces Dark Spots | For Uneven Skin Tone, Dullness | Daily Face Serum (Stable Vitamin C) | 30ml/1 FL Oz
Kiss So Wispy, False Eyelashes, '', 12mm, Includes 5 Pairs Of Lashes, Easy to Apply, Reusable Lash Clusters
Ufree Beard Trimmer for Men, T-Blade Hair Trimmer, Zero Gap Edger Clippers | Titanium T-Blade, Mustache Hairline Sideburns Neckline, IPX6 Waterproof, 7100 RPM, USB-C Rechargeable, Home & Travel Use
MelodySusie Entry-Level Clip-On Rechargeable Nail Drill, Scamander(SC320H) 30000RPM Popular Classic E-File with LCD Display for Manicure Shaping & Gel Removal, Perfect for Nail Art Training & Home Use
NISHEL Travel Toiletry Bag for women, Portable Hanging Organizer for Full-Sized Shampoo, Conditioner, Brushes Set, Makeup Accessories, Large Size, Rosewood-Pink
Degree Advanced Protection Antiperspirant Deodorant Shower Clean for 72-Hour Sweat & Odor Control for Women, with Body Heat Activated Technology, 2.6 oz
Mehron Makeup Paradise Makeup AQ Refill Size | Stage & Screen Performance, Face & Body Painting, Beauty, Cosplay, and Halloween | Water Activated Face Paint, Body Paint .25 oz (7 ml) (Orange)
Pre Provence Artisanal French Enriched
Pre Provence Artisanal Enriched Quad Milled
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Honeysuckle, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Pimple Patches for Face (120 Pack), Hydrocolloid Patch with Tea Tree Oil - Pimple Patch Zit Patch and Pimple Stickers - Hydrocolloid Acne Patches for Face - Zit Patches -Blemish Patches
Mehron Makeup Paradise Paint White
Mehron Makeup Paradise Refill Black
Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance, Face & Body Painting, Beauty, Cosplay, Halloween | Water Activated Face Paint, Body Paint 1.4 oz (40 g) - Light Blue | Made in the USA
Pre de Provence Artisanal Soap Bar, Natural French Skincare, Enriched with Organic Shea Butter, Quad Milled for Rich, Smooth & Moisturizing Lather, Starflower, 5.3 Ounce
Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance, Face & Body Painting, Beauty, Cosplay, Halloween | Water Activated Face Paint, Body Paint 1.4 oz (40 g) - Light Pink | Made in the USA
Pre de Provence Artisanal Soap Bar, Natural French Skincare, Enriched with Organic Shea Butter, Quad Milled for Rich, Smooth & Moisturizing Lather, Coconut, 5.3 Ounce
Sally Hansen Therapy Polish Lacquer
Veet Full Waxing Normal Strips
Real Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
Loreal Paris Hyaluronic Instantly Brighter
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
