Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Garnier Olia Hair Color, Ammonia-Free Permanent Hair Dye, Oil-Powered Formula for 100% Gray Coverage and 3x Shinier Hair, Vegan & Cruelty Free, 3.11 Darkest Platinum Brown, 1 Count
Garnier Ammonia Permanent Packaging Intense
2PCS Metal Silver Cuticle Pusher and Scraper, Nail Trimmer Cutter Stainless Steel Gel Scraper Tool, Nail Polish Remover Peeler Durable Salon Manicure Pedicure Cleaner for Fingernail and Toenail
WILLAMS Electric Razor Pre-Shave, 7Fl Oz, Green Tea Complex | Electric razor pre-shave with green tea complex for closer shave. Reduces friction & irritation for smoother skin.
Mehron Makeup Paradise Makeup AQ Refill Size | Stage & Screen Performance, Face & Body Painting, Beauty, Cosplay, and Halloween | Water Activated Face Paint, Body Paint .25 oz (7 ml) (Light Blue)
Mehron Makeup Paradise Makeup AQ Refill Size | Stage & Screen Performance, Face & Body Painting, Beauty, Cosplay, and Halloween | Water Activated Face Paint, Body Paint .25 oz (7 ml) (PURPLE)
Schick Sensitive Care Hang Shower Refills
Schick Hydro Silk Ultra Sensitive Womens Razor Refills, 4ct | Razor Blades Refills, Womens Razors for Shaving, 5 Blade Razors for Women Sensitive Skin, Schick Hydro Silk Refill, 4ct
Beetles Gel Polish 2Pcs 15ml Nail Glue Kit for Acrylic Nails | 5 in 1 Super Strong Brush in Nail Gel Glue for False Nails Tips and Gel Nail Polish Led Lamp Required
tweexy Wearable Nail Polish Holder Ring - Nail Polish Bottle Holder for Easy Application | Perfect for Fingernail Painting, Manicure & Pedicure | Nail Polish Accessories (Lilac Dreams)
Conair Heatless Hair Curlers, Self-Grip Hair Rollers for Women Provide Lift & Volume, Assorted Sizes & Colors, 31 Count with Reusable Zippered Bag
Thayers Alcohol-Free Witch Hazel Facial Mist Toner with Aloe Vera, Rose Petal, Soothing and Hydrating, For All Skin Types, 8 oz
COLOR WOW One Minute Transformation – Frizz Control Styling Cream | Instant frizz fix with slick finish. Smooths and tames. Avocado oil & omega 3s hydrate and repair.
Hairizone Universal Diffuser Adaptable D 1 7 Inch
COKTAK 68 Sheets Large Half Arm Sleeve Temporary Tattoos For Men Women Forearm, Tribal Wolf Tiger Lion Owl Skull Temp Halloween Fake Tattoo Stickers Adults, Black Realistic Tattoo Flower Rose Animals
It's A 10 Miracle Leave-In Plus Keratin 10 Oz
Tweexy Original Wearable Polish Holder
Revlon Colorstay Lip Liner Makeup with Built-in-Sharpener, Longwear Rich Colors, Smooth Application, 660 Mauve, 0.01 oz
Thayers Alcohol-Free Witch Hazel Facial Mist Toner with Aloe Vera, Rose Petal, Soothing and Hydrating, for All Skin Types, Trial Size, 3 oz
Catrice | HD Liquid Coverage Foundation | High & Natural Coverage | Vegan & Cruelty Free (038 | Honey Beige) | Full Coverage Matte Finish with Niacinamide, Waterproof, Lightweight, Longlasting, Oil-Free, Vegan & Cruelty Free, 1.01 fl oz
Ruby Kisses Broadway Vita-Lip Clear Lip Gloss (5 Pack Mint, Rosehip, Coconut, Argan Oil, Mango Butter), Ultra-Hydrating & Soothing Formula with Vitamin Oils, High-Shine Non-Sticky Finish Lip Balm
Colorstay Eyeshadow Valentines Longwear Transitional
Colostay Stocking Smudgeproof Transitional Addictive
BODYMARK Temporary Tattoo Markers, 8-Count Color Collection, Skin-Safe | Cosmetic Quality, Cruelty-Free, Long-Lasting, Flexible Brush Tip, Includes Stencils for Easy Application, Included
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
