Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
TresemmΓ© Extra Hold Hairspray 14 6

TresemmΓ© Extra Hold Hairspray 14 6

β˜… 4.70 (166 reviews)
$9.97
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Sheamoisture Blemish Prone African Paraben Cleanser

β˜… 4.50 (166 reviews)
$29.99
Lucky Brand Lucky You Perfume for Women, Eau De Toilette Day or Night Spray with Fresh Flower Citrus Scent, 3.4 fl oz

Lucky Brand Lucky You Perfume for Women, Eau De Toilette Day or Night Spray with Fresh Flower Citrus Scent, 3.4 fl oz

β˜… 4.60 (166 reviews)
$19.71
Roc Anti Aging Anti Wrinkle Moisturizer Hyaluronic

Roc Anti Aging Anti Wrinkle Moisturizer Hyaluronic

β˜… 4.60 (166 reviews)
$28.47
Feshfen Synthetic Extensions Scrunchies Ponytail

Feshfen Synthetic Extensions Scrunchies Ponytail

β˜… 4.10 (166 reviews)
$9.86
Shampoo Dandruff Natural Essential Rosemary

Shampoo Dandruff Natural Essential Rosemary

β˜… 4.30 (166 reviews)
$19.95
Reusable Remover Eco Friendly Natural Cleansing

Reusable Remover Eco Friendly Natural Cleansing

β˜… 4.50 (166 reviews)
$5.99
Shampoo Oily Hair Scalp Strengthener

Shampoo Oily Hair Scalp Strengthener

β˜… 4.30 (166 reviews)
$12.95
Bagsmart Organizer Transparent Toiletries Large Black

Bagsmart Organizer Transparent Toiletries Large Black

β˜… 4.80 (166 reviews)
$19.99
Megalast Liquid Catsuit Lipstick Mocha

Megalast Liquid Catsuit Lipstick Mocha

β˜… 4.20 (165 reviews)
$5.18
Megalast Liquid Catsuit Lipstick Nudist

Megalast Liquid Catsuit Lipstick Nudist

β˜… 4.20 (165 reviews)
$5.79
Tweezers Tsmaddts Eyebrows Stainless Blackhead

Tweezers Tsmaddts Eyebrows Stainless Blackhead

β˜… 4.50 (165 reviews)
$6.79
Designer Teenitor Painting Rhinestones Nails Black

Designer Teenitor Painting Rhinestones Nails Black

β˜… 4.50 (165 reviews)
$5.99
Conair Color Match Bobby Black

Conair Color Match Bobby Black

β˜… 4.70 (165 reviews)
$5.94
Hooded Headband Integrated Reduces Around

Hooded Headband Integrated Reduces Around

β˜… 4.40 (165 reviews)
$15.95
Conair Bobby Pins Brown Pack

Conair Bobby Pins Brown Pack

β˜… 4.70 (165 reviews)
$7.63
Aimike Thermal Ceramic Bristles Styling

Aimike Thermal Ceramic Bristles Styling

β˜… 4.50 (165 reviews)
$14.99
Wet Wild Megalast High Shine Lipstick

Wet Wild Megalast High Shine Lipstick

β˜… 4.20 (165 reviews)
$5.96
Larbois Fingernail Cleaning Brushes Pedicure

Larbois Fingernail Cleaning Brushes Pedicure

β˜… 4.60 (165 reviews)
$5.99
Bonnets Elastic Sleeping Bonnet Braids

Bonnets Elastic Sleeping Bonnet Braids

β˜… 4.60 (165 reviews)
$6.98
Heritage Store Organic Castor Ounce

Heritage Store Organic Castor Ounce

β˜… 4.80 (165 reviews)
$21.39
Cerave Moisturizing Pramoxine Hydrochloride Irritations

Cerave Moisturizing Pramoxine Hydrochloride Irritations

β˜… 4.70 (165 reviews)
$23.97
Goody Ace Hair Dressing Comb

Goody Ace Hair Dressing Comb

β˜… 4.60 (164 reviews)
$3.80
Surker Clippers Cordless Grooming Rechargeable

Surker Clippers Cordless Grooming Rechargeable

β˜… 4.60 (164 reviews)
$29.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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