Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
NIVEA Pampering Cocoa and Shea Butter Body Wash with Nourishing Serum, Moisturizing Body Wash for Women, Enriched with Provitamin B5 and Vitamin E, 20 Fl Oz Bottle
HERITAGE STORE Rosewater & Glycerin Hydrating Facial Mist - Dry Combination Skin Care - Rose Water Spray w/Vegetable Glycerine, Made Without Dyes or Alcohol, Hypoallergenic, 8 Fl Oz
HERITAGE STORE Rosewater & Glycerin Hydrating Facial Mist - Dry Combination Skin Care - Rose Water Spray w/Vegetable Glycerine, Made Without Dyes or Alcohol, Hypoallergenic, 12 FL OZ
Degree Motionsense Antiperspirant Deodorant Intrigue
Thayers Alcohol-Free Witch Hazel Facial Mist Toner with Aloe Vera, Unscented, Soothing and Hydrating, for All Skin Types, Trial Size, 3 oz
Cantu Shea Butter for Natural Hair Hydrating Cream Conditioner, 13.5 Ounce (07532-12/3EU)
Cantu Care for Kids Conditioning Detangler, 6 Fl Oz (Packaging May Vary)
MINKINH Manicure Set Professional Nail Clipper Kit-26 Pieces,Brown | Stainless Steel Manicure Kit,Nail Care Tools with Travel Case for Men & Women,Hand & Foot Care,Gift for Family & Friends
Wahl Clipper USA Deluxe Corded Chrome Pro Complete Hair & Trimming Kit
SALERM - Instant Hair Conditioner 21 Silk Protein - 250 ml - Leave-In or Rinse-Out Conditioner - with Silk Proteins - Heat Protector and Hydrating
Katy Perry Killer Queen Parfum
Rabanne Invictus Toilette Spray Ounce
Ivory Bodywash Lavender 1035ml Lavendar
Ivory Body Wash, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, Designed for Skin's pH, Water Lily Scent, 35 oz
Ivory Body Wash, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, for Sensitive Skin, Designed for Skin's pH, Honey Scent, 35 oz
LASHVIEW Lash Mannequin Head,Replaced Eyelids Mannequin Head, For Lash Extension Practice, with 4 Pairs Replaced Eyelids, Makeup Soft-Touch Rubber Practice Head, Black Color
Gillette Venus ComfortGlide White Tea Women's Razor Blades, 3-Blade Razor Refills, 6 Count
Pureology Hydrate Moisturizing Shampoo Hydrates
FALSCARA Accessories, Lash Glue And False Eyelash Remover, Includes 1 Bottle Of Remover
Bed Head A Wave We Go Tourmaline Ceramic Adjustable Hair Waver | Create Different Types of Waves
Q-tips Cotton Swabs For Hygiene and Beauty Care Original Cotton Swab Made With 100% Cotton 750 Count
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz
Eva Naturals Multi Peptide Face Serum, Firm, Hyaluronic Acid, 2 oz, 2 Pack | Anti-aging, collagen peptides, plumps skin, skin elasticity, reduces wrinkles & fine lines, renewal
St.Tropez Self Tan Classic Bronzing Mousse for Natural Sunless Tan
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
