Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Schick Intuition Refill, Razor Blades with Organic Aloe for Women Sensitive Skin | 8 Count (Pack of 1)
INTUITION Schick Refill, Razors for Women Sensitive Skin | Intuition Razor Blades Refill with Organic Aloe, Razor Refills , 6 Count (Pack of 1)
FUNTOUCH Rechargeable Travel Makeup Mirror with 72 Led Lights | Portable Lighted Beauty Mirror, 3 Color Lighting, Dimmable Touch Screen, Tabletop LED Folding Cosmetic Vanity Mirror
FRAMAR Extra Large Claw Clips For Thick Hair – Hair Claws Pack, Large Hair Clips For Thick Hair, Claw Clip Pack, Hairclips, Hairclips. For Women, Ganchos Para El Cabello – Non Slip Matte Finish
Epielle Character Face Mask Mystical Safari 6 Pack, Fun & Effective Korean Skin Care, Spa Party Favors, Birthday Gifts for Women, Self Care Gifts
MANSPOT Manscape Groin & Body Hair Trimmer for Men, Electric Pubic Shaver | Replaceable Ceramic Blade, Ball Razors for Men, Manscape Kit with 4 Guards, IPX7 Waterproof, Wet/Dry Use, 90-Minute Shaving
LUSETA Bond Repair & Revitalizing Shampoo and Conditioner Set for Chemically Damaged Hair. Deep Moisture to Smooth Frizz & Add Shine. Strengthens Hair Structure with Rosemary & Marula Oils, 2x16.9 oz
Beautyblender Original Pink Makeup Sponge | Super-Soft Blending Foam for Foundations, Powders and Creams | Reusable & Washable, Vegan & Cruelty-Free, Streak-Free Finish
Darling Strawberry Moisturizing Pomegranate Grapefruit
Anzero Ear Piercing Kit, Disposable Ear Piercing Gun with 4MM CZ Studs | Cartilage Piercing Gun, Easy & Safe for Home Use, Sterile-Packed, with Pre-Loaded 316L CZ Studs, for Women, Men & Girls
Mighty Patch Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (72 Count)
Argan Oil Shampoo and Conditioner Set - Sulfate-Free Formula with Nourishing Moroccan Oil and Keratin -for All Hair, Curly or Straight - Hydrate Repair Defy Frizz for Salon-like Results!16 Fl Oz 2 PK
Anzero Ear Piercing Kit, Disposable Ear Piercing Gun with 2MM CZ Studs | Cartilage Piercing Gun, Easy & Safe for Home Use, Sterile-Packed, with Pre-Loaded 316L CZ Studs, for Women, Men & Girls
SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Color, Jet Black 371
Anzero Ear Piercing Kit, Disposable Ear Piercing Gun with 5MM CZ Studs | Sterile Packed, 316L CZ Studs, Painless Quick Piercing, Easy and Safe, Home Self-Use, Suitable for Women, Men and Girls
Hair Clips for Girls, Funtopia 100Pcs Snap Barrettes for Kids Teens Women | Colorful Metal Snap Hair Clips, 2 Inch Barrettes Cute Candy Color, Non-Slip Hair Accessories Cartoon Hair Pins (Animal Stars)
Dermasuri - Deep Exfoliating Glove - Korean Exfoliating Mitt & Body Scrubber - Keratosis Pilaris Treatment Scrub - Self Tanner Mitt & Ingrown Hair Exfoliator - Shower Gloves for Women & Men - (1 Pack)
COVERGIRL - Cheekers Blush, Soft, blendable, lightweight formula, easy & natural look, 100% Cruelty-Free
Covergirl Cheekers Blendable Lightweight Cruelty Free
Evridwear Exfoliating Dual Texture Bath Gloves for Shower, Spa, Massage and Body Scrubs, Dead Skin Cell Remover, Gloves with Hanging Loop (1 Pair Heavy Glove)
NITION Ceramic Tourmaline Hair Straighteners LCD Flat Iron MCH 10s Fast Heating Up. 1" 3D Floating Plate Healthy Smooth Home Straightening Tools. Travel Pouch. Dual Voltage. Elegant Gift Box
Tea Tree Special Conditioner 2 5
Neutrogena Triple Age Repair Night Face Moisturizer - with Hexinol Technology & Vitamin C, Anti-Wrinkle Face Cream, Visibly Reduces the look Wrinkles & Firms Skin While You Sleep, 1.7 oz
Covergirl Cheekers Blush Packaging Vary
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
