Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Maybelline Gel Cream Lightweight Breathable Natural Looking

Maybelline Gel Cream Lightweight Breathable Natural Looking

β˜… 4.00 (162 reviews)
$4.00
Italia Deluxe Ultra Liner Color

Italia Deluxe Ultra Liner Color

β˜… 4.60 (162 reviews)
$8.25
Evolve Exotics Satin Sunset Bonnet

Evolve Exotics Satin Sunset Bonnet

β˜… 4.40 (162 reviews)
$6.86
Wet Brush Squirt Detangler Brushes

Wet Brush Squirt Detangler Brushes

β˜… 4.80 (162 reviews)
$5.00
Bellavita Luxury Essentials Valentines Long Lasting

Bellavita Luxury Essentials Valentines Long Lasting

β˜… 3.90 (162 reviews)
$20.99
Boacay Toiletry Organizer Toiletries Cosmetics

Boacay Toiletry Organizer Toiletries Cosmetics

β˜… 4.60 (162 reviews)
$16.99
Maybelline New York Lightweight Natural Looking

Maybelline New York Lightweight Natural Looking

β˜… 4.00 (162 reviews)
$6.98
Mamaearth 8906087772491 Mamaearth Onion 250ml

Mamaearth 8906087772491 Mamaearth Onion 250ml

β˜… 4.00 (161 reviews)
$18.69
Makone Princess Accessories Halloween Christmas

Makone Princess Accessories Halloween Christmas

β˜… 4.60 (161 reviews)
$7.99
Paul Mitchell Conditioner 10 14 Fl

Paul Mitchell Conditioner 10 14 Fl

β˜… 4.60 (161 reviews)
$16.00
Professional Electric Drill Manicure Portable

Professional Electric Drill Manicure Portable

β˜… 4.50 (161 reviews)
$9.99
Alligator Barrettes Hairstyle Hairdressing Application

Alligator Barrettes Hairstyle Hairdressing Application

β˜… 4.20 (161 reviews)
$6.59
Dr Scholls Soothing Gripper Multi Colored

Dr Scholls Soothing Gripper Multi Colored

β˜… 4.60 (161 reviews)
$8.97
TresemmΓ© Tres Hair Spray Extra

TresemmΓ© Tres Hair Spray Extra

β˜… 4.70 (161 reviews)
$4.98
 /Es/Coronas Princesa CumpleaΓ±os Concurso GraduaciΓ³n

/Es/Coronas Princesa CumpleaΓ±os Concurso GraduaciΓ³n

β˜… 4.60 (161 reviews)
$5.99
Microplane Colossal Pedicure Rasp Black

Microplane Colossal Pedicure Rasp Black

β˜… 4.80 (161 reviews)
$12.99
Scissors Ciicii Professional Hairdressing Trimming

Scissors Ciicii Professional Hairdressing Trimming

β˜… 4.60 (161 reviews)
$16.98
Paul Mitchell Conditioner 16 9 Fl

Paul Mitchell Conditioner 16 9 Fl

β˜… 4.60 (161 reviews)
$21.00
Fanola No Yellow Shampoo 350

Fanola No Yellow Shampoo 350

β˜… 4.60 (160 reviews)
$16.99
Buttercup Powder Flashback Translucent Medium Deep

Buttercup Powder Flashback Translucent Medium Deep

β˜… 4.60 (159 reviews)
$24.00
Old Spice Deodorant Sport Endurance

Old Spice Deodorant Sport Endurance

β˜… 4.70 (159 reviews)
$14.49
Carpe Antiperspirant Dermatologist Recommended Non Irritating Hyperhidrosis

Carpe Antiperspirant Dermatologist Recommended Non Irritating Hyperhidrosis

β˜… 4.20 (159 reviews)
$19.99
Vanessa Straightener Curler Titanium Voltage

Vanessa Straightener Curler Titanium Voltage

β˜… 4.30 (159 reviews)
$33.99
Buttercup Color Translucent Invisible Tones 1 25

Buttercup Color Translucent Invisible Tones 1 25

β˜… 4.60 (159 reviews)
$32.00

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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