Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Baby's Got Black
Covergirl Perfect Eyeliner Packaging Blending
COVERGIRL Perfect Blend Eyeliner Pencil, Charcoal Neutral .03 oz (850 mg) (Packaging may vary)
COVERGIRL Perfect Blend Eyeliner Pencil, Basic Black, Eyeliner Pencil with Blending Tip For Precise or Smudged Look, 1 Count
NYX PROFESSIONAL MAKEUP Matte Lipstick - Pale Pink (Light Blue-Toned Pink)
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now!
Britney Spears Midnight Fantasy 1 Ounce
Wet Brush Original Detangler Hair Brush, Color Wash, Stripes, Ultra-Soft IntelliFlex Bristles - Detangling Hairbrush Glides Through Tangles For Wet, Dry & Damaged Hair, Women & Men
VITAMINS hair cosmetics Keratin Hair Mask - Protein Repair Keratin Treatment - Deep Conditioner for Dry, Damaged, Curly, Straight & Frizzy Hair with Biotin, Collagen & Castor Oil - 8.5 Fl Oz
12 Colors Makeup Smoky Eyeshadow Palette Natural Nude Matte Shimmer Glitter Pigment Eye Shadow Pallete Set Black Eye Shadow Halloween Make Up for Women (Color E Smokey)
Medix 5.5 Retinol Body Lotion Firming Moisturizer | Crepey Skincare Treatment | Retinol Body Cream | Anti Aging Firming Cream For Women Targets Look Of Crepe Skin, Wrinkles, & Sagging Skin, 2-Pack
Britney Spears Midnight Fantasy 3 3 Fluid
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Nivea Men Oil Control All In One Face Wash - 150ml
Boomstick Glimmer ® Highlighter Makeup Stick, Subtle Shimmer Face Highlighter Stick for Mature Skin, Hydrating Cream Makeup for Cheekbones, Brow Bones & Nose, No Glitter Highlight
Dr Althea Resveratrol 345na Intensive Repair
SHEA MOISTURE JBCO LEAVE IN COND STRNGTH+RESTORE 20 FL.OZ. | For damaged hair - reduces breakage, improves elasticity, and controls frizz with Jamaican Black Castor Oil and Shea Butter.
Air Cushion CC Cream Foundation Makeup, BB Cream Makeup, Color Correcting CC Cream, Tattoo Cover Up Makeup, Natural Full Coverage Foundation, Moisturizing Concealer Brighten,Even Skin Tone (Nude)
SheaMoisture Jamaican Black Castor Oil Leave In Conditioner 100% Pure Jamaican Black Castor Oil For Damaged Hair to Soften and Detangle Hair 11.5 oz
Kate Blanc Cosmetics Organic Jojoba Oil for Hair, Skin, Face, Nails (4oz) - USDA Certified, 100% Pure Cold Pressed Unrefined - Moisturizing Carrier Oil for Gua Sha, Dermaplaning, Body - Glass Bottle
Revlon Nail Clipper With File, Manicure Care Tool With a Curved Blade for an Accurate Trimming and Grooming, Easy to Use (Pack of 1)
Shea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
Wet Brush Original Detangler Hair Brush - Color Wash, Splatter - All Hair Types - Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease - Pain-Free Comb for Men, Women, Boys and Girls
"Philips Beardtrimmer 3000 Series, Beard Trimmer with Lift & Trim Technology (Model BT3206/14)"
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
