Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Shea Butter Sky Organics Moisturizing

Shea Butter Sky Organics Moisturizing

β˜… 4.30 (159 reviews)
$28.99
Tarte Shape Tape Contour Concealer

Tarte Shape Tape Contour Concealer

β˜… 4.50 (159 reviews)
$32.00
Kopari Deodorant Non Toxic Protection Ingredients

Kopari Deodorant Non Toxic Protection Ingredients

β˜… 4.30 (159 reviews)
$16.00
Marc Anthony Biotin Shampoo Conditioner Set

Marc Anthony Biotin Shampoo Conditioner Set

β˜… 4.50 (159 reviews)
$11.09
Tress Wellness Brazilian Sensitive Removal

Tress Wellness Brazilian Sensitive Removal

β˜… 4.50 (159 reviews)
$23.95
Yanibest Bonnet Sleeping Reversible Natural

Yanibest Bonnet Sleeping Reversible Natural

β˜… 4.40 (159 reviews)
$16.99
Flexitol Moisturizing Exfoliating Pedicures Effective

Flexitol Moisturizing Exfoliating Pedicures Effective

β˜… 4.70 (159 reviews)
$22.07
Coochy Intimate Protection Moisturizer Intimd

Coochy Intimate Protection Moisturizer Intimd

β˜… 4.30 (159 reviews)
$13.95
Fanola Nutri Care Restructuring Ounce

Fanola Nutri Care Restructuring Ounce

β˜… 4.60 (159 reviews)
$29.99
Massager Shampoo Heeta Upgraded Silicone

Massager Shampoo Heeta Upgraded Silicone

β˜… 4.60 (158 reviews)
$7.59
Maybelline New York Pencils Pencils

Maybelline New York Pencils Pencils

β˜… 4.60 (158 reviews)
$14.42
Maybelline New York Expert Pencils

Maybelline New York Expert Pencils

β˜… 4.60 (158 reviews)
$17.97
Remington Ne3845a Trimmer Cleanboost Technology

Remington Ne3845a Trimmer Cleanboost Technology

β˜… 4.20 (158 reviews)
$16.99
Ogx Invigorating Paraben Free Sulfate Free Surfactants

Ogx Invigorating Paraben Free Sulfate Free Surfactants

β˜… 4.50 (158 reviews)
$29.90
Maybelline Expert Pencils Medium Brown

Maybelline Expert Pencils Medium Brown

β˜… 4.60 (158 reviews)
$7.57
Ucanbe Professional Pigmented Blendable Eyeshadow

Ucanbe Professional Pigmented Blendable Eyeshadow

β˜… 4.50 (158 reviews)
$7.99
Nutrafol Supplements Clinically Dermatologist Recommended

Nutrafol Supplements Clinically Dermatologist Recommended

β˜… 4.20 (158 reviews)
$88.00
Clipper Elite High Performance Haircut Grooming

Clipper Elite High Performance Haircut Grooming

β˜… 4.50 (158 reviews)
$74.96
Eyeshadow Palette Lasting Reflective Shimmer

Eyeshadow Palette Lasting Reflective Shimmer

β˜… 4.50 (158 reviews)
$7.99
Schwarzkopf Permanent Long Lasting Nourishing Ingredients

Schwarzkopf Permanent Long Lasting Nourishing Ingredients

β˜… 4.30 (157 reviews)
$12.95
Marc Anthony Volumizing Coconut Shampoo Conditioner Set

Marc Anthony Volumizing Coconut Shampoo Conditioner Set

β˜… 4.50 (157 reviews)
$14.78
Schwarzkopf Simply Color Permanent Chocolate

Schwarzkopf Simply Color Permanent Chocolate

β˜… 4.30 (157 reviews)
$12.59
Emaxdesign Professional Eyeliner Foundation Cosmetics

Emaxdesign Professional Eyeliner Foundation Cosmetics

β˜… 4.40 (157 reviews)
$6.99
Eyeshadow Palette Pigmented Shimmer Cosmetic

Eyeshadow Palette Pigmented Shimmer Cosmetic

β˜… 4.50 (157 reviews)
$7.89

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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