Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Boomstick GLO ® Hydrating Face Balm Stick for Mature Skin with Olive Oil, Beeswax & Honey - Natural-Looking Dewy Glow - Multibalm Brightener to Moisturize Face, Lips, Under Eye and More
NIOXIN System 2 | Scalp Care | Shampoo | Hair Thickening | For Natural Hair | Scalp Health | For Natural Hair with Progressed Thinning | Cleanse & Boost Hair Density with Niacinamide & Biotin
YANIBEST Satin Bonnet for Sleeping Women Men, Adjustable Hair Bonnet | Double Layer Silk Feeling Bonnet for Natural Curly Hair Braids - Reduce Frizz, Secure Fit, Adjustable
Gillette Venus Sensitive Disposable Razors for Women with Sensitive Skin, 6 Count, Delivers Close Shave with Comfort
Dr Teal's Epsom Salt Soaking Solution, Soothe & Sleep, Lavender, 3lbs
Wet Brush Original Detangler Hair Brush, Dark Gray Leopard (Safari), Ultra-Soft IntelliFlex Bristles, Detangling Bristles Glide Through Tangles (Wet & Dry Hair), Women & Men
Real Techniques Beauty Latex Free Blender
InstaNatural Vitamin C Cleanser | All Natural Face Wash, Brightens Skin, Good for Uneven Texture, USA Made with Coconut Water and Aloe Vera, 6.7 FL Oz
MelodySusie Multifunctional Desktop Nail Drill with Foot Pedal, SC320I 30000RPM E-File with Bit Holders & Elegant Design for Manicure Trimming, Shaping & Gel Removal, Ideal for Nail Artists & Home Use
eos 100% Natural & Organic Lip Balm - Strawberry Sorbet, All-Day Moisture, Dermatologist Recommended for Sensitive Skin Care, Lip Care Products, 0.25 oz
OGX Smoothing + Coconut Coffee Body Cream 19.5 oz | Hydrating Moisturizer for Women & Men, Infused with Arabica Coffee & Coconut Oil, Smooth & Soften Dry Skin
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Blackhead Remover Tools MENOLY 10Pcs Pimple Popper Tool Kit, Blackhead Remover Extractor Tools, Anti-Slip Handle Pimple Comedone Extractor Acne Kit for Blackhead,Blemish,Zit Whitehead
Conair Travel Hair Dryer, Dual Voltage, Folding Handle, 1875W, Blue | Travel blow dryer for at home and on the go, 1.75-lb. design with dual-voltage compatibility and a retractable 5-foot cord
MORGLES 20 Pcs Wig Caps for Women, Stocking Caps for Wigs, Non Slip, Beige | 20 Pieces 10 Pack, Nylon, Ventilated, Washable, Ideal All Hair, Cosplay, Under Hats, Halloween
Nioxin Cleansing Peppermint Sensitive Progressed
Rimmel Exaggerate Definer Waterproof Self Sharpening
/Es/Rimmel Exagerate Eye Definer Noir
Nyx Professional Makeup Thickening Mascara
NYX PROFESSIONAL MAKEUP Thick It Stick It Thickening Brow Mascara, Eyebrow Gel - Brunette
120 Pack Colorful Metal Snap Hair Clips, 2 Inch Barrettes in 40 Assorted Candy Colors, Non-Slip Hair Accessories for Kids Teens Women
3 Swords Germany - Sapphire Metal Nail File Set 2 Pieces with 1 PIECE 3-Way Nail Buffer – Nail Care Made in SOLINGEN/Germany
Greenive Castor Pressed Hexane Exclusively
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
