Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Ivory Gentle Bath Bar Soap, Designed for Whole Family, 99.44% Pure Formula, Plant-Based Cleansers, Made Without Heavy Perfumes, Parabens or Phthalates, Original Scent, 3.17 oz (10 Count)
Crate 61, Handmade in Canada, Plant Based Cold Process Natural Bar Soap For Face And Body, With Premium Essential Oils, For Men And Women 3 Pack (Patchouli Lime)
Degree Men Original Antiperspirant Deodorant Cool Rush Twin Pack 48-Hour Sweat & Odor Protection Antiperspirant For Men 2.7 oz
LAURA GELLER Baked Balance-n-Brighten Powder Foundation β Light
MARLOWE. No. 102 Body Scrub Soap 7 oz, Exfoliating Soap Bar with Shea Butter, Olive Oil & Green Tea Extracts, Cleanses, Smooths & Revitalizes Skin, Original Sage & Fir Scent
Rimmel Exaggerate Definer Brown Fluid
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Rain Water, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
NYX PROFESSIONAL MAKEUP Thick It Stick It Thickening Brow Mascara, Eyebrow Gel - Cool Ash Brown
L'Oreal Paris Elvive Dream Lengths No Haircut Cream Leave In Conditioner, 6.8 fl. oz.
Herbishh Light Brown Hair Dye Shampoo for Gray Hair Coverage 500ml | Semi Permanent Dye 3 in 1 Vegan Hair Color Shampoo for Women, Men, Long Lasting Color, Coverage Gray in Minutes, Ammonia Free
Q-tips Cotton Swabs, Original, For Home, First Aid and Beauty, 100% Cotton, 500 Count
New Hair Chalk Comb Temporary Bright Hair Color Dye for Girls Kids, Washable Hair Chalk for Girls Age 4 5 6 7 8 9 10 New Year Birthday Cosplay DIY Halloween, ChristmasοΌPurple)
Maybelline Eyestudio Lasting Blackest Waterproof
Mitchum Men's Deodorant, Antiperspirant Stick, Triple Odor Defense Invisible Solid, 48 Hr Protection, Dermatologist Tested, Clean Control, 2.7 Oz
RENPURE Coconut Whipped Creme Leave-In Conditioner, Basic, Fragrance, 16 Fl Oz
Dove Fresh Body Cucumber Green
The Body Shop Body Butter | 96hr Nourishing Moisture for Dry Skin | Non-Greasy with Shea Butter for Smoother Softer Skin, Vegan, 200 ml / 6.4 oz
Maybelline New York Eyeliner Waterproof
Neutrogena Original Transparent Facial Cleansing Bar, Fragrance-Free Glycerin Face Wash Bar Soap for Gentle Daily Cleansing, Hypoallergenic & Dye-Free Pure Facial Soap, 3.5 oz
Physicians Formula Mineral Wear Talc-Free Face Powder, Light Coverage Mineral Makeup for Sensitive Skin β Creamy Natural
Godefroy Hair Color Kit for Spot Coloring Great For Small Areas Covers Up Gray Hairs Assorted Colors Available 4 Applicaion Kit, Light Brown, 1 Count
Wet Wild Hyper Pigmented Long Wearing Cruelty Free
Physicians Formula Mineral Wear Talc-Free Airbrushing Pressed Powder, Full Coverage Mineral Face Powder for Sensitive Skin β Translucent
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 6 Light Brown (2 Count)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
