Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Eucerin Q10 Anti Wrinkle Face Cream

Eucerin Q10 Anti Wrinkle Face Cream

β˜… 4.60 (155 reviews)
$11.06
Roc Retinol Correxion Anti Wrinkle Treatment

Roc Retinol Correxion Anti Wrinkle Treatment

β˜… 4.40 (155 reviews)
$21.97
Olay Retinol Night Cream for Women, Anti-Aging Face Moisturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Peptide, Niacinamide, 1.7oz

Olay Retinol Night Cream for Women, Anti-Aging Face Moisturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Peptide, Niacinamide, 1.7oz

β˜… 4.60 (155 reviews)
$29.94
Aquaphor Healing Protectant Avocado Butter

Aquaphor Healing Protectant Avocado Butter

β˜… 4.80 (155 reviews)
$7.87
Gillette Sensor Excel Razor Blades

Gillette Sensor Excel Razor Blades

β˜… 4.70 (155 reviews)
$18.00
Makartt Zebra Washable Double Buffering

Makartt Zebra Washable Double Buffering

β˜… 4.80 (155 reviews)
$6.99
Alba Botanica Emollient Coconut Rescue

Alba Botanica Emollient Coconut Rescue

β˜… 4.50 (155 reviews)
$20.07
Alba Botanica Emollient Original Lotion

Alba Botanica Emollient Original Lotion

β˜… 4.50 (155 reviews)
$20.62
Degree Everest Motionsense Antiperspirant Deodorant

Degree Everest Motionsense Antiperspirant Deodorant

β˜… 4.70 (155 reviews)
$7.98
Just Men Reducing Conditioner Gradually

Just Men Reducing Conditioner Gradually

β˜… 4.40 (155 reviews)
$32.91
Shany All One Harmony Makeup

Shany All One Harmony Makeup

β˜… 4.50 (155 reviews)
$27.98
Herstyler Straightening Tresses Straightener Styling

Herstyler Straightening Tresses Straightener Styling

β˜… 4.30 (155 reviews)
$7.19
Alba Botanica Emollient Unscented Lotion

Alba Botanica Emollient Unscented Lotion

β˜… 4.50 (155 reviews)
$17.79
Shany Haute Honey Makeup All

Shany Haute Honey Makeup All

β˜… 4.50 (155 reviews)
$40.00
LorΓ©al Paris Supreme Permanent Medium

LorΓ©al Paris Supreme Permanent Medium

β˜… 4.50 (155 reviews)
$12.99
Method Foaming Mineral Ounce Count

Method Foaming Mineral Ounce Count

β˜… 4.70 (154 reviews)
$10.44
Wrinkles Hyaluronic Smoothing Brightening Products

Wrinkles Hyaluronic Smoothing Brightening Products

β˜… 4.30 (154 reviews)
$18.49
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Nourishing Non Comedogenic Non Irritating Dermatologist Recommended

β˜… 4.80 (154 reviews)
$9.99
Pantene Conditioner Treatment Moisture Color Treated

Pantene Conditioner Treatment Moisture Color Treated

β˜… 4.70 (154 reviews)
$21.99
Retinol Neck Firming Cream Anti Wrinkle

Retinol Neck Firming Cream Anti Wrinkle

β˜… 4.10 (154 reviews)
$24.99
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Cleansing Nourishing Non Comedogenic Dermatologist Recommended

β˜… 4.80 (154 reviews)
$18.48
Cetaphil Redness Relieving Night Moisturizer

Cetaphil Redness Relieving Night Moisturizer

β˜… 4.40 (154 reviews)
$9.59
Method Foaming Hand Minerals Ounce

Method Foaming Hand Minerals Ounce

β˜… 4.70 (154 reviews)
$23.94
Organyc Certified Organic Cotton Rounds

Organyc Certified Organic Cotton Rounds

β˜… 4.70 (153 reviews)
$13.69

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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