Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Clarifying Shampoo for Build Up & Oily Hair - Tea Tree Shampoo for Men and Women with Rosemary Essential Oil for Oily Hair and Scalp - Color Safe Vegan Sulfate Silicone & Paraben Free (8 Fl Oz)
Coral Isles by Rocky Mountain Sunscreen | SPF 50 Lotion | Broad Spectrum UVA/UVB Protection | Hawaii Reef-Safe Act Compliant | Oxybenzone & Octinoxate Free | Water Resistant 80 Min. | 128 Fl Oz
Clarifying Shampoo for Build Up & Oily Hair - Tea Tree Shampoo for Men and Women with Rosemary Essential Oil for Oily Hair and Scalp - Color Safe Vegan Sulfate Silicone & Paraben Free (16 Fl Oz)
Aunt Jackie's Curls and Coils Quench Moisture Intensive Leave-In Hair Conditioner for Natural Curls, Coils and Waves, Enriched with Shea Butter, 12 oz
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - You're Always White!
Neutrogena Retinol Face Moisturizer Cream, Rapid Wrinkle Repair, Anti-Wrinkle Night Moisturizer, Anti-Wrinkle Face & Neck Cream Moisturizer with Hyaluronic Acid & Retinol, Paraben-Free, 1 fl. oz
Godefroy Hair Color Kit for Spot Coloring, Covers Up Gray Hairs, Dark Brown, 4-Application Kit, Pack of 1
PIDOUDOU 40 Counts Colorful Metal Snap Hair Clips 2 Inch Barrettes for Women Accessories (taupe)
Mario Badescu Facial Spray Cucumber
Amazon Basics Cotton Balls for Skincare, Makeup Removal, Cotton, 200 Count (Previously Solimo)
Mario Badescu Facial Spray with Aloe, Cucumber and Green Tea for All Skin Types, Face Mist that Hydrates & Invigorates
FRAMAR Purple Hair Brush Detangler, Detangling Hairbrush For Women, Wet Hair Brush For Girls, Hair Detangler Brush, Wet Hairbrush, Hairbrushes, Reduces Frizz – Tie Dye
Moroccanoil Hydrating Styling 10 2 Ounce Bottle
Moroccanoil Hydrating Styling Cream Travel
American Crew Men's Hair Styling Gel, Firm Hold, Non-Flaking, 33.8 Fl Oz, 33.8 fl oz
American Crew Men's Hair Styling Gel, High Hold & High Shine Finish, Non-Flaking, 8.4 fl oz
Bcabo 10Pcs/set Ingrown Toenail Tools Kit, Nail Treatment Foot Tool,Ingrown Toenail Removal Correction Clippers, Surgery Grade Nail File Lifter, Professional Pedicure Tool
Dial Antibacterial Soap Ounce Count
Clairol Root Touch-Up Temporary Concealing Powder, Black Hair Color | Ammonia Free | Instantly Cover Roots + Define Eyebrows | On-the-Go Compact with Mirror and Application Brush | Pack of 1
Clairol Root Touch-Up Temporary Concealing Powder, Light Brown Hair Color | Ammonia Free | Instantly Cover Roots + Define Eyebrows | On-the-Go Compact with Mirror and Application Brush | Pack of 1
Conair 247bw Black Compact Dryer
Real Techniques Expert Face Brush for Foundation, Dense Face Makeup Brush | Smooth, dense foundation brush for liquid and cream foundation, soft bristles, safe for sensitive skin, cruelty-free
Nyx Professional Makeup Finishing Translucent
TRESemmé Extra Hold Hairspray For 24-Hour Frizz Control, With Pro Lock Tech 14.6 oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
