Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Toms Maine Aluminum Free Deodorant Deodorants

Toms Maine Aluminum Free Deodorant Deodorants

β˜… 4.60 (153 reviews)
$15.98
Nexxus Moisturizing Conditioner Silicone Free Proteinfusion

Nexxus Moisturizing Conditioner Silicone Free Proteinfusion

β˜… 4.70 (153 reviews)
$39.89
Babylisspro Straightener Titanium Appliances Bnt4072tuc

Babylisspro Straightener Titanium Appliances Bnt4072tuc

β˜… 4.50 (153 reviews)
$119.69
Nigrifix Acanthosis Nigricans Exfoliate Hyperpigmentation

Nigrifix Acanthosis Nigricans Exfoliate Hyperpigmentation

β˜… 3.80 (153 reviews)
$25.29
Sexyhair Holding Extreme Non Flaking Formula

Sexyhair Holding Extreme Non Flaking Formula

β˜… 4.60 (153 reviews)
$21.95
Softsheen Carson Magic Razorless Cream Shave

Softsheen Carson Magic Razorless Cream Shave

β˜… 4.10 (153 reviews)
$5.57
Real Perfection Synthetic Foundation Concealer

Real Perfection Synthetic Foundation Concealer

β˜… 4.60 (153 reviews)
$7.99
Zizzon Manicure Pedicure Professional Luxurious

Zizzon Manicure Pedicure Professional Luxurious

β˜… 4.60 (153 reviews)
$7.99
Bakblade Refill Replacement Cartridges Blades

Bakblade Refill Replacement Cartridges Blades

β˜… 4.60 (153 reviews)
$19.95
Moisturizing Pro Ceramide Pro Vitamin Non Greasy Fragrance Free

Moisturizing Pro Ceramide Pro Vitamin Non Greasy Fragrance Free

β˜… 4.70 (153 reviews)
$10.06
Blue Lizard Sensitive Mineral Sunscreen

Blue Lizard Sensitive Mineral Sunscreen

β˜… 4.50 (152 reviews)
$8.77
Cetaphil Hydrating Sensitive Fragrance Non Foaming

Cetaphil Hydrating Sensitive Fragrance Non Foaming

β˜… 4.70 (152 reviews)
$9.99
Conair Style Bonnet Dryer White

Conair Style Bonnet Dryer White

β˜… 4.40 (152 reviews)
$75.66
Eyelashes Applicator Pure Body Naturals

Eyelashes Applicator Pure Body Naturals

β˜… 4.30 (152 reviews)
$9.99
Festival Glitter Teenitor Iridescent Cosmetic

Festival Glitter Teenitor Iridescent Cosmetic

β˜… 4.70 (152 reviews)
$9.99
Kiss Products Salon Acrylic French

Kiss Products Salon Acrylic French

β˜… 4.60 (152 reviews)
$9.99
Kiss Salon Acrylic French Taime

Kiss Salon Acrylic French Taime

β˜… 4.60 (152 reviews)
$7.99
Pantene Shampoo Conditioner Treatment Color Treated

Pantene Shampoo Conditioner Treatment Color Treated

β˜… 4.70 (152 reviews)
$15.39
Paris Perfect Blurring Infused Smoothes

Paris Perfect Blurring Infused Smoothes

β˜… 4.30 (152 reviews)
$11.12
Physicians Formula Booster Boosting Eyeliner

Physicians Formula Booster Boosting Eyeliner

β˜… 4.40 (152 reviews)
$9.98
Teenitor Glitter Assorted Glitter Eyeshadow

Teenitor Glitter Assorted Glitter Eyeshadow

β˜… 4.70 (152 reviews)
$9.99
Yexixsr Professional Coloring Dyeing Mixing

Yexixsr Professional Coloring Dyeing Mixing

β˜… 4.70 (152 reviews)
$5.99
Teenitor 20pcs Stocking Beige Stretchy

Teenitor 20pcs Stocking Beige Stretchy

β˜… 4.60 (151 reviews)
$5.99
Teenitor Pieces Black Stocking Stretchy

Teenitor Pieces Black Stocking Stretchy

β˜… 4.60 (151 reviews)
$5.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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