Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Epsom Salt Tea Tree Foot & Body Soak-Toenail Repair & Ingrown Nails, Athletes Foot Burning & Itching-Stubborn Foot Odor & Softens Callouses-Purely Northwest-USA 2 LB
Neutrogena Fresh Foaming Gentle Daily Facial Cleanser & Makeup Remover, Oil-, Soap- & Alcohol-Free, Removes Dirt, Oil & Waterproof Makeup, Non-Comedogenic & Hypoallergenic, 9.6 fl. oz
Burts Bees Honey Moisturizing Balm
Burt's Bees Beeswax Lip Balm with Vitamin E & Peppermint 0.15 oz (Pack of 6)
GAOY Green Gel Nail Polish Set, 6 Colors Dark Green Cat Eye, Soak Off UV Light Cure Gel Polish Kit for Nail Art DIY at Home
KISSIO Lip Plumperr,Lip Enhancer,Plant Extracts Plumping Lip Serum,Moisturizing Gloss for Fuller Lips and Hydrated,Beauty Lips 5.5ml,Clear
Neutrogena Hydro Boost Gel-Cream iYxYs, 3Units (.5 Ounce)
GAOY Jelly Grey Gel Nail Polish Set, 6 Sheer Colors, UV Gel, Misty Icy Tea | 6 Transparent Colors Gel Nail Polish Kit: Jelly Grey, Taupe & Brown, UV/LED Cure Required, Easy DIY Manicure at Home
Caboodles Twilight Disco - On-the-go Girl Costmetic Organizer Make-up & Accessory Carry Case, Pink Sparkle
Sky Organics USDA Organic Beeswax Lip Balms for Dry Lips, 4 Organic Scents | Moisturizes, Soothes & Softens Chapped & Dry Lips. Locks in Moisture. USDA Organic, Natural & Cruelty-Free Lip Care.
Revlon Detangle & Smooth Berry Cushion Hair Brush
Revlon Detangle & Smooth Black Cushion Hair Brush
Revlon Super Lustrous Nail Enamel, 705 Gray Suede, 0.5 fl oz | Chip-resistant, longwear nail polish with high-shine finish for a salon-quality manicure.
Cantu Shea Butter for Natural Hair Coconut Curling Cream 12 oz.
Caboodles Twilight Disco Go Costmetic
Annie Rubber Bands for Hair, 14mm Medium, 500 Count Assorted Colors (Red/Green/Blue/Yellow), Stretchy Durable Elastic Bands for Braids, Ponytails, Twists & Sectioning
Gillette Fusion5 ProShield Men's Razor Blades, 8 Blade Refills
Taiff Curves Xxmm Curling Iron
Beetles Blue Gel Nail Polish Set - 6 Colors Glacier Diamond Glitter Deep Blue Shimmer Gel Polish, Sparkling UV Soak Off Nail for DIY Nail Art Salon Home Gift for Women
HMD Tousled Updo Messy Bun Hair Piece for Women Synthetic Hair Extension | Messy Bun Hair Piece with Elastic Scrunchie Synthetic Tousled Updos Ponytail Hairstyles for Daily Wear
Grosgrain Pinwheel Boutique Alligator Toddlers
Shower Waterproof Plastic Reusable Elastic
Weily Makeup Mirror Magnification Tri Fold
BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials,Pink-large
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
