Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
BESKAR XL Large Foot Scrubber Mat for Use in Shower - Shower Foot Cleaner to Eliminate Calluses Dead Skin, Foot Massager Mat for Men & Women to Soothe Achy Feet, Non Slip Suction Cups
Clubman Pinaud Finest Powder – Classic Body Powder for Men, Moisture Absorbing Aftershave, Barbershop Scent, 9 oz x 3 Packs
Biore Charcoal Blackhead Remover Pore Strips, Deep Cleansing Nose Strips for Removal and Unclogging, 3X Less Oil, 6 Count
Vtopmart 2 Pack Small Clear Stackable Storage Drawers,Acrylic Bathroom Makeup Organizer,Plastic Storage Bins for Vanity, Undersink, Kitchen Cabinets, Pantry, Home Organization
Variety Set Hydrating Lip Gel
Framar Detangling Brush for Curly Hair – Hair Brushes for Women, Wet Detangler Hair Brush, Wet Hairbrush For Women, Hairbrushes, Hair Brush Detangler – Reduces Hair Breakage Champagne
Volume Eyelash Extensions Thickness 0.07 C Curl 13mm Premade Fans 2D 3D 4D 5D 6D 20D Easy Fan Lash Self Fanning|Optinal Thickness 0.05/0.07/0.10/0.12 C/D Curl Single 8-18mm Mix 8-15mm|
Herbishh Color Shampoo for Gray Hair Coverage (Chestnut Brown) –Hair Dye 3-in-1 Shampoo- Colors in Minutes – Lasts Up To 2-3 Weeks – 500 mL – Ideal for Men & Women
Loccitane Cleansing Softening Almond Shower
BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Long-lasting Eau de Parfum perfume with Honey, Bergamot, Oud & Amber notes for men and women.
BESKAR Larger Shower Foot Scrubber Mat with Non-Slip Suction Cups- Cleans, Smooths, Exfoliates & Massages your Feet Without Bending, Improve Foot Circulation & Soothes Tired Feet- Black
Amuliss Clippers Rechargeable Professional Baldheaded
Framar Detangling Brush for Curly Hair – Hair Brushes for Women, Wet Hairbrush For Women, Hairbrushes, Purple Hair Brush Detangler, Reduces Breakage, Frizz and Static – Purple
NICKA K NEW YORK Lip Gel, Hydrating, Lightweight, Glides on Effortlessly, Non Sticky Finish Lip Gel Colors
O'Keeffe's Working Hands Hand Cream, 3 oz Travel Size Tube, 1 Pack | Extreme Dryness, Repairing Skincare, Cracked, Dry Hands
Godefroy Hair Color Tint Kit for 100% Gray Coverage, Natural Black, 20 Applications, Long-Lasting Root Touch-Up for Men & Women, Pre-Measured Capsules, No Waste, DIY Salon-Quality Results at Home
FESHFEN Messy Bun Hair Piece - Wavy Synthetic Chignon Scrunchies for Instant Volume, Elastic Bun Ponytail Hair Extensions Thick Hairpieces for Women, Black Gray and White Tips 1.50 oz
Remington Balder Pro XR7000 Head Shaver for Bald Men, Cordless Electric Razor, 5 Dual Track Rotary Blades, Waterproof Wet/Dry, Lithium Rechargeable, Hair Capture Chamber, Pop-Up Trimmer
Hooded Hair Dryer Attachment w/A Headband Integrated That Reduces Heat Around Ears & Neck - Hair Dryer Hooded Diffuser Cap for Curly, Speeds Up Drying Time, Deep Conditioning At Home - Portable, Large
Sirabe 9 PCS Hair Cutting Scissors Thinning Shears Kit, Professional Haircut Scissors Set, Barber Hairdressing Texturizing Shears Tools for Salon Home Men Women Kids Adults Pet
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Champagne Room
Herbishh Hair Color Shampoo for Gray Hair – Natural Hair Dye Shampoo – Colors Hair in Minutes – Lasts Up To 3-4 Weeks – 500ML – 3-In-1 Hair Color – Colors, Cleanses, and Conditions (Black)
Medline Simply Soft Cotton Rounds (300 Count), 100% Cotton Absorbent and Textured Cotton Pads, Lint-Free
Herbishh Hair Color Shampoo - Magic Long-Lasting Hair Dye for Gray Hair Coloring in Minutes - 500 Ml - 3-In-1 Ammonia-Free Formula (Blue Black) | 3 in 1 Magic Dye Shampoo, Colors Hair in 20-25 Minutes, Ammonia Free Natural Hair Dye for Women & Men, Long Lasting
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
