Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Joy Refills Five Bladed Eight

Joy Refills Five Bladed Eight

β˜… 4.70 (151 reviews)
$14.69
Bath and Body Works WINTER CANDY APPLE Gentle Foaming Hand Soap 8.75 Fluid Ounce (2018 Edition)

Bath and Body Works WINTER CANDY APPLE Gentle Foaming Hand Soap 8.75 Fluid Ounce (2018 Edition)

β˜… 4.50 (151 reviews)
$14.95
Dove Antiperspirant Antiperspirant Protection Pro Ceramide

Dove Antiperspirant Antiperspirant Protection Pro Ceramide

β˜… 4.60 (151 reviews)
$5.69
Lashcocaine Professional Svenja Walberg 2020measure

Lashcocaine Professional Svenja Walberg 2020measure

β˜… 4.20 (151 reviews)
$39.99
Teenitor Resistant Silicone Professional Universal

Teenitor Resistant Silicone Professional Universal

β˜… 4.60 (151 reviews)
$6.29
Loreal Paris Unbelieva Brow Waterproof Sweat Resistant

Loreal Paris Unbelieva Brow Waterproof Sweat Resistant

β˜… 4.10 (151 reviews)
$13.95
Neutrogena Strength Treatment Maximum Strength Salicylic

Neutrogena Strength Treatment Maximum Strength Salicylic

β˜… 4.60 (151 reviews)
$8.97
Artdone Metallic Holographic Chameleon Pigment

Artdone Metallic Holographic Chameleon Pigment

β˜… 4.60 (151 reviews)
$9.99
Loreal Paris Infallible Waterproof Smudge Resistant

Loreal Paris Infallible Waterproof Smudge Resistant

β˜… 4.30 (151 reviews)
$9.97
Paris Infallible Pro Last Waterproof Eyeliner

Paris Infallible Pro Last Waterproof Eyeliner

β˜… 4.30 (151 reviews)
$9.97
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Aveeno Moisturizing Protectant Fragrance Steroid Free

β˜… 4.80 (151 reviews)
$21.38
Advanced Clinicals Coconut Cream Moisturizing

Advanced Clinicals Coconut Cream Moisturizing

β˜… 4.50 (149 reviews)
$15.99
Just Men Reducing Gradually Mustache

Just Men Reducing Gradually Mustache

β˜… 4.20 (149 reviews)
$35.78
All Natural Facial Cleanser/Face Wash/Anti-Aging For Women And Men with Vitamin C, Activated Charcoal & Green Tea, Vegan - All Skin Types, Makeup Remover, Hydrating & Moisturizing

All Natural Facial Cleanser/Face Wash/Anti-Aging For Women And Men with Vitamin C, Activated Charcoal & Green Tea, Vegan - All Skin Types, Makeup Remover, Hydrating & Moisturizing

β˜… 4.40 (149 reviews)
$29.00
Dove Antiperspirant Deodorant Protection All Day

Dove Antiperspirant Deodorant Protection All Day

β˜… 4.60 (149 reviews)
$27.82
Australian Gold Tanning Accelerator Lotion

Australian Gold Tanning Accelerator Lotion

β˜… 4.60 (149 reviews)
$25.58
Paris Voluminous Original Building Mascara

Paris Voluminous Original Building Mascara

β˜… 4.60 (149 reviews)
$18.00
Ruby Kisses Moisturizing Hydrating Nourishing

Ruby Kisses Moisturizing Hydrating Nourishing

β˜… 4.60 (148 reviews)
$11.92
Degree Clinical Antiperspirant Deodorant Shower

Degree Clinical Antiperspirant Deodorant Shower

β˜… 4.50 (148 reviews)
$5.99
Nyx Professional Makeup Liquid Sapphire

Nyx Professional Makeup Liquid Sapphire

β˜… 4.40 (148 reviews)
$10.50
Nyx Professional Makeup Liquid Eyeliner

Nyx Professional Makeup Liquid Eyeliner

β˜… 4.40 (148 reviews)
$10.77
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Aveeno Moisturizing Lightweight Fast Absorbing Fragrance Free

β˜… 4.70 (148 reviews)
$9.97
Sally Hansen Miracle Polish Shiny

Sally Hansen Miracle Polish Shiny

β˜… 4.50 (148 reviews)
$8.73
Hawaiian Tropic Hydrating Butter Coconut

Hawaiian Tropic Hydrating Butter Coconut

β˜… 4.50 (148 reviews)
$10.97

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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