Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
John Frieda Precision Permanent Chestnut

John Frieda Precision Permanent Chestnut

β˜… 4.40 (148 reviews)
$11.92
Moisture Coconut Hibiscus Shine Combination

Moisture Coconut Hibiscus Shine Combination

β˜… 4.50 (148 reviews)
$25.98
Dove Shampoo Conditioner Fresh Clean

Dove Shampoo Conditioner Fresh Clean

β˜… 4.70 (147 reviews)
$2.19
Loreal Paris Colorista Semi Permanent Midnightblue

Loreal Paris Colorista Semi Permanent Midnightblue

β˜… 4.10 (147 reviews)
$5.52
Konex Non Slip Wooden Two Sided Brush

Konex Non Slip Wooden Two Sided Brush

β˜… 4.60 (147 reviews)
$7.49
Ouai Detangling Frizz Fighting Conditioner

Ouai Detangling Frizz Fighting Conditioner

β˜… 4.60 (147 reviews)
$18.00
Tools Professional Curling Lasting Inches

Tools Professional Curling Lasting Inches

β˜… 4.40 (147 reviews)
$32.98
Garnier Nutrisse Nourishing Permanent Intense

Garnier Nutrisse Nourishing Permanent Intense

β˜… 4.60 (147 reviews)
$21.98
Tools Professional Black Salon Curling

Tools Professional Black Salon Curling

β˜… 4.40 (147 reviews)
$54.95
Company Everyday Vanilla Dermatologist Extracts

Company Everyday Vanilla Dermatologist Extracts

β˜… 4.50 (147 reviews)
$10.99
Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Opaque, Glossy | 398 Pomp & Plum | Plum Red Nail Color

Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Opaque, Glossy | 398 Pomp & Plum | Plum Red Nail Color

β˜… 4.40 (147 reviews)
$5.98
Essie Couture Gel Like Longwear Formula

Essie Couture Gel Like Longwear Formula

β˜… 4.50 (146 reviews)
$9.49
Couture 2 Step Longwear Polish Tailor

Couture 2 Step Longwear Polish Tailor

β˜… 4.50 (146 reviews)
$9.99
Essie Couture Long Lasting Polish 8 Free

Essie Couture Long Lasting Polish 8 Free

β˜… 4.50 (146 reviews)
$8.82
Harrys Razors Men Shaving Refills

Harrys Razors Men Shaving Refills

β˜… 4.60 (146 reviews)
$15.00
Essie Couture Polish Fiction Longwear

Essie Couture Polish Fiction Longwear

β˜… 4.50 (146 reviews)
$9.18
Essie Couture Polish Lasting Matte

Essie Couture Polish Lasting Matte

β˜… 4.50 (146 reviews)
$8.82
Mangroomer Ultimate Shaver Absorber Extreme

Mangroomer Ultimate Shaver Absorber Extreme

β˜… 4.10 (146 reviews)
$119.99
One Nature Minerals Lemon Butter

One Nature Minerals Lemon Butter

β˜… 4.50 (146 reviews)
$17.94
Facial Rose Water Toner Spray For Hair Agua De Rosas

Facial Rose Water Toner Spray For Hair Agua De Rosas

β˜… 4.60 (146 reviews)
$13.99
One Nature Variety Activated Charcoal

One Nature Variety Activated Charcoal

β˜… 4.50 (146 reviews)
$19.99
Mighty Patch Nose Cosmetics Dermatologist Approved

Mighty Patch Nose Cosmetics Dermatologist Approved

β˜… 4.30 (146 reviews)
$16.85
Clipper Stainless Fingernail Effortless Clippers

Clipper Stainless Fingernail Effortless Clippers

β˜… 4.50 (146 reviews)
$6.99
Honest Lavender Hypoallergenic Naturally Botanicals

Honest Lavender Hypoallergenic Naturally Botanicals

β˜… 4.50 (146 reviews)
$10.96

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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