Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Hoson Curling Professional Ceramic Tourmaline
150 Pcs Nail Swatch Sticks with Ring and Number posted, Clear Fan-shaped Nail Art Polish Practice Display Tips Nail Sample Sticks, Nail Practice Color Display Polish Board
Marc Anthony Grow Long, Deep Conditioning Anti-Breakage Hair Mask | Frizz Taming Strengthening Hair Care - Dry Damaged Hair & Split Ends - Biotin, Argan Oil, Avocado Oil, Caffeine -Sulfate Free
Goody Stay Tight Hair Barrettes - 8 Ct, Assorted Metallic Colors, Non-Slip Flat Hair Clips, Comfortable & Versatile Hair Accessories for Women & Men, Hair Clips for All Hair Types
Ethereal Nature 99% Natural Hair Oil Blend with Jamaican Black Castor 2.5 Fl Ounce, clear
TIGI Bed Head for Men Matte Separation Workable Wax, 3 Ounce
Victorias Secret Fantasies Fragrance Spell
Pure Instinct 2 Pack Pheromone Essential
Biotique Botanicals Bhringraj Hair Growth ThERApeutic Oil, 4.06-Fluid Ounce
HERITAGE STORE USDA Organic Castor Oil, Glass Bottle, Cold Pressed, 16oz | Nourish hair, brows, lashes & skin with USDA Organic Castor Oil, cold-pressed and hexane-free.
Scunci by Conair No Damage Effortless Beauty Large Multicolor Hair Ties Elastics for Women and Men, Elastic Hair Ties with No Damage in Assorted Neutral Colors, 30 Pack
Maybelline Fit Me Shine-Free + Balance Foundation Stick, Multi-Use Face Makeup and Contour Stick For Natural, Matte Coverage, Porcelain, 1 Count
Cliganic Organic Jojoba Oil, 100% Cold Pressed for Face, Hair & Skin 16oz | Natural Moisturizing Carrier for Nails, Softening, Hexane & Fragrance Free, Non-GMO, Pure, Unrefined, Fast Absorbing, Bulk
Hoson 2 Inch Curling Iron Large Barrel, Long Barrel Curling Wand Dual Voltage, Ceramic Tourmaline Coating with LCD Display, Glove Include
BAGSMART Toiletry Bag Hanging Travel Makeup Organizer with TSA Approved Transparent Cosmetic Bag Makeup Bag for Full Sized Toiletries, Large-Pink
3/4 Inch Curling Iron Professional, Ceramic Tourmaline Curl Wand Barrel, Hair Curler Iron for Short Hair,Glove Include, Glove Include, Gold
Sorbus Acrylic Makeup Organizer Set, 6-Drawer Vanity & Countertop Cosmetic Storage with Small & Wide Drawers, Clear Makeup Storage for Brushes, Lipsticks, Jewelry – Holiday Gift for Women & Teens
LA PURE Waterproof Liquid Eyeliner Stamp Winged Eyeliner Tool 2x Cat Eye - Winged & Fine Tipped Pen Eyeliner Stencil Smudge Proof Black Eye Liner Tiktok Trend Items Wing Stamp - Black 10mm
BAGSMART Toiletry Bag Hanging Travel Makeup Organizer with TSA Approved Transparent Cosmetic Bag Makeup Bag for Full Sized Toiletries, Large-Blck
Advanced Clinicals Retinol Body Lotion & Face Moisturizer | Visible Anti Aging Skin Care Retinol Body Cream For Women & Men Targets Look Of Fine Lines, Wrinkles, & Crepe Looking Dry Skin, 16 Ounce
AIMIKE Round Brush for Blow Out, Medium Round Hair Brush Nano Thermal Ceramic & Ionic Tech, for Blow Drying & Styling, Curling and Shine - 2.9 inch Barrel w/Boar Bristles
Sukin Purely Ageless Reviving Cream
Makartt Hema-Free Poly Nail Gel Clear 50ML Gel Builder for Natural-Looking Strengthener 3D Molding Gel for Trendy Nail Art Long-Lasting and Easy to Use for Home Salon
BAGSMART Toiletry Bag Hanging Travel Makeup Organizer with TSA Approved Transparent Cosmetic Bag Makeup Bag for Full Sized Toiletries, Medium-Black
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
