Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Rimmel Professional Eyebrow Dark Brown
Teenitor Donut Hair Bun Maker Set - 7 Rings (1 Extra-Large, 2 Large, 2 Medium, 2 Small), 5 Elastic Bands, 20 Hair Pins, Dark Brown
Teenitor Hair Styling Kit: 5 Bands, 20 Bobby Pins, 7 Chignons (2 Small, 2 Medium, 1 Large, 1 Extra-Large), Black
Revlon Kiss Balm Fresh Strawberry
/Es/Didder Elegante Princesa Graduación Cumpleaños
Lola Moisturizing Cruelty Free Paraben Free Sulfate Free
Larbois Handle Grip Nail Brush, Nail Brushes Hand Fingernail Brush Cleaner Scrubbing Kit Pedicure for Toes and Nails Men Women (4 Pack)
Lucky Brand Lucky You Perfume for Women, Eau De Toilette Day or Night Spray with Fresh Flower Citrus Scent, 3.4 fl oz
RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid, Oil Free Skin Care Cream for Fine Lines, Dark Spots, Post-Acne Scars, Retinol Moisturizer, 1.7 Ounces
Wet Brush Squirt Detangling Brush, 3 Ct, Pink, Purple & Blue, Mini Detangler, No Tangle Ultra-Soft IntelliFlex Bristles, Wet & Dry Styling Hairbrush for Women & Men, All Hair Types
CeraVe Renewing Salicylic Acid Cleanser, Formulated With Hyaluronic Acid, Niacinamide, & Ceramides, Gentle BHA Exfoliating Face Wash Smoothes & Softens Skin, Non Comedogenic & Fragrance Free, 16 Ounce
Reusable Makeup Remover Pads | Eco Friendly & Zero Waste Cotton Rounds | Beauty Products | 15 Natural & Organic Face Pads with Laundry Bag | Soft for All Skin Types | Bamboo Wipes for Facial Cleansing
FESHFEN Messy Bun Hair Piece - Wavy Synthetic Chignon Scrunchies for Instant Volume, Elastic Ponytail Bun Hair Extensions Thick Hairpieces for Women, Dark Brown & Light Auburn Mixed 1.50 oz
FESHFEN Messy Bun Hair Piece - Wavy Synthetic Chignon Scrunchies for Instant Volume, Elastic Ponytail Bun Hair Extensions Thick Hairpieces for Women, Brown Mixed Honey Blonde 1.50 oz
Clarifying Shampoo for Oily Hair and Scalp - Degrease Deep Cleansing Shampoo Build Up Remover with Rosemary Oil for Greasy Hair & Scalp - Vegan Color Safe Sulfate Paraben & Cruelty Free (16 Fl Oz)
SheaMoisture Face and Body Bar for Oily, Blemish-Prone Skin African Black Soap Paraben Free 3.5 oz 4 Count, facial cleanser
FESHFEN Messy Bun Hair Piece - Wavy Synthetic Chignon Scrunchies for Instant Volume, Elastic Ponytail Bun Hair Extensions Thick Hairpieces for Women, Dark Brown 1.50 oz
Professional Manicure and Pedicure Kit, 12-Piece Premium Grooming Set with Nail Clippers, Facial Care Tools, and Luxurious Travel Case for Men and Women
Wet Brush Squirt Detangling Brush, Sky, Mini Detangler, No Tangle Ultra-Soft IntelliFlex Bristles, Wet & Dry Styling Hairbrush for Women & Men, All Hair Types
Clarifying Shampoo for Build Up and Oily Hair - Deep Cleansing Shampoo with Rosemary - Refreshing Lemon for Greasy Hair & Jojoba Oil for Scalp Cleanser - Anti Residue Shampoo for Healthy Scalp - 8 Oz
Wet Brush Mini Detangler Hair Brush, Pink - Detangling Travel Hair Brush - Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease - Pain-Free - All Hair Types
Megalast Liquid Catsuit Lipstick Nudist
GOODY Hair Ace Dressing Hair Comb, 7.5 Inch, Black, 1 Count
modelones Clear Gel Nail Polish Set Clear Gel Top Base Coat 2PCS | No Wipe High Gloss Finish Long Lasting Soak Off U V Cure Manicure Essential Kit Nail Art Stuff Gift for Women
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
