Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Covergirl Long Lasting Sensitive Lightweight Cruelty Free

Covergirl Long Lasting Sensitive Lightweight Cruelty Free

β˜… 4.40 (144 reviews)
$7.28
Infinitipro Curling Tourmaline Ceramic Appliances

Infinitipro Curling Tourmaline Ceramic Appliances

β˜… 4.40 (144 reviews)
$24.99
Sosoon Bristle Hairbrush Straight Included

Sosoon Bristle Hairbrush Straight Included

β˜… 4.70 (144 reviews)
$9.99
Dr Fredericks Original Moisturizing Treatment

Dr Fredericks Original Moisturizing Treatment

β˜… 4.50 (144 reviews)
$14.95
Makeup Zipper Cosmetic Organizer Rectangle

Makeup Zipper Cosmetic Organizer Rectangle

β˜… 4.70 (144 reviews)
$9.99
evpct 1Pcs Mauve Matte Liquid Lipstick Lip Gloss Glossy Set for Black Women 24 Hour Pink Silky Velvet Lipstick labiales matte larga duracion mate 24 horas originales 01#

evpct 1Pcs Mauve Matte Liquid Lipstick Lip Gloss Glossy Set for Black Women 24 Hour Pink Silky Velvet Lipstick labiales matte larga duracion mate 24 horas originales 01#

β˜… 4.00 (143 reviews)
$6.99
Covergirl Packaging Water Based Oil Free Finish

Covergirl Packaging Water Based Oil Free Finish

β˜… 4.40 (143 reviews)
$7.29
Physicians Formula Butter Highlighter Pearl

Physicians Formula Butter Highlighter Pearl

β˜… 4.40 (143 reviews)
$9.99
Tree Life Hyaluronic Brightening Dermatologist Tested

Tree Life Hyaluronic Brightening Dermatologist Tested

β˜… 4.40 (143 reviews)
$9.99
Majestic Pure Rosemary Essential Promoting

Majestic Pure Rosemary Essential Promoting

β˜… 4.30 (143 reviews)
$16.29
Loreal Paris Conditioner Color Treated Moisturizes

Loreal Paris Conditioner Color Treated Moisturizes

β˜… 4.60 (143 reviews)
$13.47
Tree Life Hyaluronic Brightening Hydrating

Tree Life Hyaluronic Brightening Hydrating

β˜… 4.40 (143 reviews)
$26.99
Tree Life Wrinkles Botanical Hyaluronic

Tree Life Wrinkles Botanical Hyaluronic

β˜… 4.40 (143 reviews)
$9.99
Sun Bum Moisturizing Spf Hypoallergenic

Sun Bum Moisturizing Spf Hypoallergenic

β˜… 4.70 (143 reviews)
$15.19
Nature Well Clinical Advanced Moisture

Nature Well Clinical Advanced Moisture

β˜… 4.50 (143 reviews)
$19.99
Rimmel Coverage Kiss Proof Waterproof Lipstick

Rimmel Coverage Kiss Proof Waterproof Lipstick

β˜… 4.10 (143 reviews)
$4.39
Ponds Nourishing Moisturizer Facial Nourishes

Ponds Nourishing Moisturizer Facial Nourishes

β˜… 4.70 (143 reviews)
$7.87
Volumizing Buildable Wax Gel Voluminous Looking Fiber Infused

Volumizing Buildable Wax Gel Voluminous Looking Fiber Infused

β˜… 4.40 (143 reviews)
$5.00
Refillable Portable Atomizer Traveling Outgoing

Refillable Portable Atomizer Traveling Outgoing

β˜… 4.30 (142 reviews)
$7.99
Dove Invisible Antiperspirant Deodorant Protecting

Dove Invisible Antiperspirant Deodorant Protecting

β˜… 4.70 (142 reviews)
$4.99
Makartt Acrylic Applicator Professional Lasting

Makartt Acrylic Applicator Professional Lasting

β˜… 4.20 (142 reviews)
$5.29
Gloria Vanderbilt for Women - 100ml EDT Spray

Gloria Vanderbilt for Women - 100ml EDT Spray

β˜… 4.60 (142 reviews)
$9.99
Hempz Herbal Moisturizer Age Defying 17oz

Hempz Herbal Moisturizer Age Defying 17oz

β˜… 4.70 (142 reviews)
$19.48
Paris Protein Recharge Treatment Packaging

Paris Protein Recharge Treatment Packaging

β˜… 4.60 (142 reviews)
$7.97

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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