Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Kopari Aluminum Free Coconut Deodorant, Plant-Based Formula, No Aluminum, Parabens or Baking Soda, Everyday Odor Protection, Beach, 1 Pack
Hairingrid 26"-28" Mannequin Head Hair Styling Training Manikin Cosmetology Doll Head Synthetic Fiber Hair and Free Clamp Holder (Black)
Elviros Travel Toiletry Bag for Men, Shaving Dopp Kit Water-resistant Bathroom Small Toiletries Organizer PU Leather Cosmetic Bags
Density Mask 230g Lola Cosmetics
Loreal Paris Infallible Pro Glow Foundation
Zhou Hairfluence - Vegan Biotin Supplement for Hair Growth for Men & Women, Supports Stronger, Healthier Hair, Nails, & Glowing Skin with Lustriva & B Vitamin Complex - 60 Veggie Capsules (Pack of 1)
Minimalist 2% Alpha Arbutin with Hyaluronic Acid for Dark Spots, Hyperpigmentation, Acne Marks| Reduces Tanning & Blemishes | For Bright Even Skin Tone | For Women & Men | 1Fl Oz/30 ml
Maui Babe Browning Lotion Ounces
Naturium Niacinamide Face Serum 12% Plus Zinc 2%, Anti-Aging, Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E, Vegan & Cruelty-Free, 1 oz
Amazon Basics Makeup Remover Wipes, Gentle Cleansing, Dermatologist Tested, Night Calming, Plant Based, Alcohol-Free, Removes Waterproof Mascara, pH Balanced, 25-Count, 6-Pack
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Elviros Toiletry Bag for Men, Large Travel Shaving Dopp Kit Water-resistant Bathroom Toiletries Organizer PU Leather Cosmetic Bags
Marc Anthony Volumizing Shampoo and Conditioner Set with Coconut Oil & Shea Butter - Nourishing & Hydrating Haircare Infused with Biotin for Dry & Damaged Hair - Restore Moisture & Protects Hair
Dr. Scholl's Women's 2 Pack Soothing Spa Low Cut Lavender + Vitamin E Socks with Silicone Treads, Pink, Shoe Size: 4-10
Sofmild Bamboo Hair Brush with Tail Comb, Detangling Paddle Brush | Wooden Paddle Brush with Ergonomic Handle for Thick Curly Thin Long Hair,Detangler Brush for Hair Growth and Massage Scalp
Evolve Exotics Satin Sunset Bonnet
BOACAY Hanging Travel Toiletry Bag for Women and Men, Makeup Bag, Bathroom & Shower Organizer Kit for Accessories, Cosmetics, Travel Essentials
Maybelline Gel Cream Lightweight Breathable Natural Looking
Wet Brush Detangling Brush, Mini Detangler (Black), Wet & Dry Tangle-Free Hair Brush for Women & Men, No Tangle, Soft and Flexible Bristles for Straight, Curly, and Thick Hair
Maybelline Cheek Heat Gel-Cream Blush Makeup, lightweight, Breathable Feel, Sheer Flush Of Color, Natural-Looking, Dewy Finish, Oil-Free, Rose Flush, 1 Count
SweetLF Electric Razor for Men, 100% Waterproof, Type C Rechargeable, Wet & Dry Rotary Shaver, Pop-up Trimmer, Corded & Cordless, Navy Blue
12pc Italia Deluxe Ultra Fine Lip Liner set of 12 color
MADHOLLY 8Pcs No Bend No Crease Hair Clips- Styling Duck Bill Clips Alligator Hair Barrettes for Styling Sectioning, Small Gifts for Women Girls Salon Hairstyle Hairdressing Bangs Waves Makeup
Coronas Princesa Cumpleaños Concurso Graduación
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
