Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
CIICII Hair Cutting Scissors Shears Kit, Professional Barber Haircut Scissors Set (6.7 Inch Hair Beard Hairdressing Trimming Haircutting Thinning Shears) for Men Women Hairdresser Home Salon (Black)
Dr Scholls Soothing Gripper Multi Colored
20000RPM Electric Nail Drill Compact Portable Efile Professional Manicure Pedicure Nail File Drill Kit for Acrylic, Gel Nails and Home Salon Use
Mamaearth 8906087772491 Mamaearth Onion 250ml
Microplane Colossal Foot File Scraper - The Original Stainless Steel Foot Rasp, Dead Skin/Callus Remover for Feet, Gentle Foot Scrubber, Pedicure Tools for Salon-Quality Foot Care, Black
TRESemmé Extra Hold Hairspray for 24-Hour Frizz Control, with Pro Lock Tech 4.2 oz
One With Nature Activated Charcoal Soap 4oz 6-Pack Gift Box – Detoxifying and Exfoliating Charcoal Soap Bar with Dead Sea Salt for Face & Body, for Men & Women
Makone Princess Accessories Halloween Christmas
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
Sky Organics - Organic Shea Butter, 15 oz - Nourishes, Soothes, and Softens Dry Skin - Raw & Unrefined - Essential Fatty Acids & Antioxidants - Natural, Vegan & Cruelty Free - Skin Care & Self Care
DOVE MEN + CARE Men's Bar Soap Deep Clean More Than Bar Soap 8 Bars 3.75 oz | For deep cleansing, Helps remove dirt without dryness, With purifying grains, For showering, 1/4 moisturizing cream
Lash Lift Kit, Professional Semi-Permanent Curling Eyelash Perm Kit Includes Eye Shields, Pads and Accessories Suitable for Salon & Home Use(Version B)
Sacha Buttercup Setting Powder – Medium to Deep Skin Tones Translucent Loose Face Powder, Flashback-Resistant, Oil Control, Long-Wear Matte Finish (1.75 oz)
Old Spice Deodorant Sport Endurance
Fanola Deep Conditioning Hair Mask for Damaged Hair - Hydrating Treatment Enriched with Milk Proteins - Softens & Restores Dry, Frizzy & Damaged Strands - Nourishes & Detangles (50.7 Fl oz)
Dove Men + Care Deep Clean Body + Face Bars, Purifying Grains, 3.75 oz, 6 Ct
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
YANIBEST Adjustable Satin Bonnet Double Layer Hair Bonnet for Sleeping Bonnets for Women Hats Curly Natural Hair, Green
Buttercup Color Translucent Invisible Tones 1 25
Tarte Shape Tape Contour Concealer
Flexitol Heel Balm Twin Pack, Cracked Heel Cream & Foot Balm, Intensive Hydration for Dry, Rough Feet & Heels, Urea-Based Moisturizing Cream, 4 oz Tube
Carpe Sweat Absorbing Hand Lotion, A dermatologist-recommended smooth lotion that helps stop hand sweat, Great for hyperhidrosis (Original Eucalyptus)
Flexitol Heel Balm, Cracked Heel Cream & Foot Balm, Intensive Hydration for Dry, Rough Feet & Heels, Urea-Based Moisturizing Cream, 4 oz Tube
Aveeno Stress Relief Body Wash with Nourishing Oat & Lavender Scent for Sensitive Skin, Gently Cleanses & Helps You Feel Calm & Relaxed in the Shower, Soap-Free, 18 fl. oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
