Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Remington Compact Ceramic Worldwide Voltage

Remington Compact Ceramic Worldwide Voltage

β˜… 4.30 (136 reviews)
$18.22
Clusters Eyelash Extensions Individual Nm D 8 16mix

Clusters Eyelash Extensions Individual Nm D 8 16mix

β˜… 4.30 (136 reviews)
$6.99
African Pride Moisture Miracle Pre Shampoo

African Pride Moisture Miracle Pre Shampoo

β˜… 4.60 (136 reviews)
$8.24
Sunny Isle Jamaican Black Castor

Sunny Isle Jamaican Black Castor

β˜… 4.60 (136 reviews)
$13.99
Celavi Collagen 12 Sheets Classic Skincare

Celavi Collagen 12 Sheets Classic Skincare

β˜… 4.60 (136 reviews)
$19.95
Vanicream Formulated Irritants Non Drying Ph Balanced

Vanicream Formulated Irritants Non Drying Ph Balanced

β˜… 4.70 (136 reviews)
$11.99
Beetles Builder Gel Nude Strengthener Thickening Building

Beetles Builder Gel Nude Strengthener Thickening Building

β˜… 4.40 (136 reviews)
$8.49
Essie Salon Quality Polish Fuchsia Watermelon

Essie Salon Quality Polish Fuchsia Watermelon

β˜… 4.60 (135 reviews)
$9.29
Loreal Paris Telescopic Precision Flexible

Loreal Paris Telescopic Precision Flexible

β˜… 4.50 (135 reviews)
$33.07
Everyone Natural Shampoo Lavender Lullaby

Everyone Natural Shampoo Lavender Lullaby

β˜… 4.70 (135 reviews)
$24.99
Essie Salon Quality Polish 8 Free Cab Ana

Essie Salon Quality Polish 8 Free Cab Ana

β˜… 4.60 (135 reviews)
$7.89
Trimmer Clipper Haircut Grooming Detailer

Trimmer Clipper Haircut Grooming Detailer

β˜… 4.30 (135 reviews)
$37.09
Facial Headband Whaline Adjustable Stretch

Facial Headband Whaline Adjustable Stretch

β˜… 4.60 (135 reviews)
$11.99
Polish Glossy Finish School Blazer

Polish Glossy Finish School Blazer

β˜… 4.60 (135 reviews)
$9.52
Buffers Fandamei Professional Manicure Rectangular

Buffers Fandamei Professional Manicure Rectangular

β˜… 4.60 (135 reviews)
$5.94
Essie Polish Glossy Finish Smokin

Essie Polish Glossy Finish Smokin

β˜… 4.60 (135 reviews)
$5.89
Counts Facial Headband Whaline Stretch

Counts Facial Headband Whaline Stretch

β˜… 4.60 (135 reviews)
$8.59
Essie Salon Quality Polish 8 Free Bright

Essie Salon Quality Polish 8 Free Bright

β˜… 4.60 (135 reviews)
$9.97
Hanging Toiletry Canvas Toiletries Organizer

Hanging Toiletry Canvas Toiletries Organizer

β˜… 4.60 (135 reviews)
$26.95
Old Spice Shampoo Conditioner Coconut

Old Spice Shampoo Conditioner Coconut

β˜… 4.70 (135 reviews)
$16.07
Old Spice Swagger Shampoo Conditioner

Old Spice Swagger Shampoo Conditioner

β˜… 4.70 (135 reviews)
$19.97
Everyone Shampoo Cleanser Extracts Essential

Everyone Shampoo Cleanser Extracts Essential

β˜… 4.70 (135 reviews)
$24.99
Essie Polish Glossy Finish Lilacism

Essie Polish Glossy Finish Lilacism

β˜… 4.60 (135 reviews)
$8.88
Tea Tree Lavender Moisturizing Shampoo

Tea Tree Lavender Moisturizing Shampoo

β˜… 4.60 (135 reviews)
$25.00

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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