Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Maybelline New York Pencils Pencils
Maybelline Expert Pencils Medium Brown
St.Tropez Self Tan Express Bronzing Mousse for Fastest Sunless Tan
Maybelline New York Expert Pencils
Eyeshadow Palette Lasting Reflective Shimmer
Ucanbe Professional Pigmented Blendable Eyeshadow
HEETA Hair Scalp Massager Shampoo Brush 2 Pack, Soft Silicone Bristles to Remove Dandruff, Waterproof Hair Scrubber for Both Wet Dry Use, Suitable for Men & Women (Green & Black)
EcoTools Enhancing Eye 2-Piece Makeup Brush Set, Makeup Brushes, For Liquid, Cream & Powder Eyeshadow & Eye Liner Application, Dual-Sided & Eco-Friendly, Synthetic Bristles, Cruelty-Free
Herbishh Dark Brown Hair Dye Shampoo for Gray Hair Coverage 500ml | Semi Permanent Dye 3 in 1 Vegan Hair Color Shampoo for Women, Men, Long Lasting Color, Coverage Gray in Minutes, Ammonia Free
Cetaphil Gentle Cleansing Face and Body Bar, 4.5 oz Bar (Pack of 6), Nourishing Cleanser Bar For Dry, Sensitive Skin, Non-Comedogenic, (Packaging May Vary)
Remington Ne3845a Trimmer Cleanboost Technology
Wahl USA Elite Pro High-Performance Corded Home Haircut & Grooming Kit
Cetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
OGX Extra Strength Refreshing Scalp + Teatree Mint Shampoo, Invigorating Scalp Shampoo with Tea Tree & Peppermint Oil & Witch Hazel, Paraben-Free, Sulfate-Free Surfactants, 13 Fl Oz
![Maybelline Expert Eyes Twin Brow & Eye Pencils, Medium Brown [103], 0.06 oz (Pack of 2)](https://m.media-amazon.com/images/I/61AoxTlqqFL._AC_SR175,263_QL70_.jpg)
Maybelline Expert Eyes Twin Brow & Eye Pencils, Medium Brown [103], 0.06 oz (Pack of 2)
UCANBE 20 Colors Nude Eyeshadow Palette, High Pigmented Shimmer Matte Metallic Eye Shadow Pallets, Long Lasting Blendable Neutral Smokey Warm Bronze Eye Makeup
e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E, Tinted Lip Balm for A Smooth, Glossy Finish & Long-Lasting Moisture, Joyful Pink Rose
Physicians Formula Shimmer Strips Custom Eye-Enhancing Extreme Shimmer Shadow & Liner, Hypoallergenic Eyeshadow Palette with Reflective Liquid Powders – Smoky Eyes
Sinland Microfiber Facial Cloths Washcloth
Physicians Formula Murumuru Eyeshadow Palette
EmaxDesign 20 Pieces Makeup Brush Set Professional Face Eye Shadow Eyeliner Foundation Blush Lip Makeup Brushes Powder Liquid Cream Cosmetics Blending Brush Tool
OGX Hydration + Sea Kelp & Hyaluronic Acid Sulfate-Free Lightly Moisturizing Body Scrub with Black Rice, Gentle Exfoliating Daily Body Wash to Soften & Smooth Skin, 19.5 Fl Oz
Physicians Formula Butter Eyeshadow Blushed
Bioré Cleansing Charcoal Strips Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
