Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Building Nails Gel Extension Strengthener

Building Nails Gel Extension Strengthener

β˜… 4.40 (135 reviews)
$6.50
Essie Nail Polish Collection Periwinkle

Essie Nail Polish Collection Periwinkle

β˜… 4.60 (135 reviews)
$9.29
Essie Polish Glossy Finish Bahama

Essie Polish Glossy Finish Bahama

β˜… 4.60 (135 reviews)
$8.38
Thermal Bristles Professional Straightening Sndyi

Thermal Bristles Professional Straightening Sndyi

β˜… 4.50 (135 reviews)
$14.99
Vitamin Oil Wrinkles Moisturized Tocopherol

Vitamin Oil Wrinkles Moisturized Tocopherol

β˜… 4.60 (135 reviews)
$37.97
Vitamin Oil Production Moisturized Youthful Looking

Vitamin Oil Production Moisturized Youthful Looking

β˜… 4.60 (135 reviews)
$24.97
Essie Salon Quality Polish 8 Free Surfer

Essie Salon Quality Polish 8 Free Surfer

β˜… 4.60 (135 reviews)
$9.99
Hanging Travel Toiletry Women Water Resistant

Hanging Travel Toiletry Women Water Resistant

β˜… 4.60 (134 reviews)
$21.56
TOUCH IN SOL Redness Correcting Base Primer 1.01 fl.oz. - Pore Minimizing Green Toned Makeup Base - Tone Neutralizing before Foundation - Minimize Rosacea, Redness - No Pore Blem Primer Base

TOUCH IN SOL Redness Correcting Base Primer 1.01 fl.oz. - Pore Minimizing Green Toned Makeup Base - Tone Neutralizing before Foundation - Minimize Rosacea, Redness - No Pore Blem Primer Base

β˜… 4.30 (134 reviews)
$15.99
Gillette Venus Smooth Womens Embrace

Gillette Venus Smooth Womens Embrace

β˜… 4.80 (134 reviews)
$19.97
Bed Head Resurrection Shampoo Conditioner

Bed Head Resurrection Shampoo Conditioner

β˜… 4.60 (134 reviews)
$24.99
Dermend Moisturizing Bruise Formula Ferndale

Dermend Moisturizing Bruise Formula Ferndale

β˜… 4.50 (134 reviews)
$28.75
Goworth Disposable Eyelash Mascara Applicator

Goworth Disposable Eyelash Mascara Applicator

β˜… 4.80 (134 reviews)
$5.99
Cnaier Advanced Cleansing Exfoliating Microdermabrasion

Cnaier Advanced Cleansing Exfoliating Microdermabrasion

β˜… 4.00 (134 reviews)
$8.99
Sheamoisture Conditioner Intensive Hydration Damaged

Sheamoisture Conditioner Intensive Hydration Damaged

β˜… 4.50 (133 reviews)
$10.82
Sheamoisture Coconut Hibiscus Style Fluid

Sheamoisture Coconut Hibiscus Style Fluid

β˜… 4.40 (133 reviews)
$8.96
 /Es/Acondicionador Desenredante Acondicionador Parabenos Encrespado

/Es/Acondicionador Desenredante Acondicionador Parabenos Encrespado

β˜… 4.40 (133 reviews)
$9.99
Clean & Clear Acne Spot Treatment Gel Cream with 2% Salicylic Acid, Oil-Free Topical Acne Treatment with Witch Hazel for Clinically Proven Results in 1 Day, Fragrance Free, 0.75 fl. oz

Clean & Clear Acne Spot Treatment Gel Cream with 2% Salicylic Acid, Oil-Free Topical Acne Treatment with Witch Hazel for Clinically Proven Results in 1 Day, Fragrance Free, 0.75 fl. oz

β˜… 4.60 (133 reviews)
$8.17
Utopia Towels Cotton Salon Absorbency

Utopia Towels Cotton Salon Absorbency

β˜… 4.50 (133 reviews)
$37.98
Sheamoisture Intensive Conditioner Moisturizing Conditioner

Sheamoisture Intensive Conditioner Moisturizing Conditioner

β˜… 4.50 (133 reviews)
$16.97
Traininghead Mannequin Training Cosmetology Hairdresser

Traininghead Mannequin Training Cosmetology Hairdresser

β˜… 4.50 (132 reviews)
$32.99
Makeup Zipper Cosmetic Organizer Leopard

Makeup Zipper Cosmetic Organizer Leopard

β˜… 4.70 (132 reviews)
$9.99
Traininghead Mannequin Hairdresser Training Cosmetology

Traininghead Mannequin Hairdresser Training Cosmetology

β˜… 4.50 (132 reviews)
$23.99
Okay Coconut Textures Types Moisturize

Okay Coconut Textures Types Moisturize

β˜… 4.50 (132 reviews)
$7.97

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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