Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
NOW Foods Solutions, Avocado Oil, 100% Pure Moisturizing Oil, Nutrient Rich and Hydrating, 4-Ounce
EAONE Sparkly Mini Butterfly Clips, Glitter Colorful Mini Hair Claw Clip for Girls and Women, 90s Y2K Cute Hair Styling Accessories, More than 10 Asscorted Colors, Set of 50
SINLAND Microfiber Facial Cloths Fast Drying Washcloth 12inch x 12inch Grey 6 pack …
Geoffrey Beene Men's Cologne, Grey Flannel, Eau De Toilette EDT Splash, 8 fl oz
Women's Deodorant by Mitchum, Solid Antiperspirant Deodorant Stick, Powder Fresh, 2.7 Oz (Pack of 1)
InstaNatural Vitamin C Face Serum, Brightens, Hydrates and Reduces Signs of Aging, with Vitamin C, Hyaluronic and Ferulic Acid, 1 FL Oz
Tarte Shape Tape Full Coverage Concealer
method Foaming Hand Wash, Sea Minerals, 10 fl oz, 3 pack | Hydrates & Softens Skin, Designed for Gentle Everyday Cleansing, With Notes of Bergamot, Lemon and Rosemary
method Foaming Hand Wash, Sea Minerals, 10 fl oz, 6 pack | Hydrates & Softens Skin, Designed for Gentle Everyday Cleansing, With Notes of Bergamot, Lemon and Rosemary
Schwarzkopf Simply Color Permanent Chocolate
Almay Sensitive skin Clear Gel, Anti-Perspirant & Deodorant, Fragrance Free, 2.25-Ounce Stick (Pack of 6)
Degree Men Advanced Antiperspirant Deodorant Everest 2 Count 72-Hour Sweat and Odor Protection Antiperspirant For Men With Body Heat Activated Technology 2.7 oz
Artdone Metallic Holographic Chameleon Pigment
Just for Men Control GX 2-in-1 Shampoo & Conditioner, 4 Fl Oz (3 Pack) | Control GX 2-in-1 cleanses, conditions, and gradually reduces grays. Keratin strengthens and thickens hair.
Suave Deodorant 2.6 Ounce 24Hr Tropic Paradise Invis. Solid (76ml) (2 Pack)
CeraVe Moisturizing Cream for Psoriasis Treatment, With Salicylic Acid for Dry Skin Itch Relief & Urea for Moisturizing, Fragrance Free & Allergy Tested, 8 Oz
Beetles Gel Polish Nail Art Brushes, 6 Pcs Fingernail Art Design Pens, Wood Alloy Handle, Dotting Pen Clean Up Liner French Nail Brush Set, DIY Manicure Tools Gift for Women
Dove Men+Care Men's Bar Soap Deep Clean 4 Bar More Moisturizing Than Bar Soap Effectively Washes Away Bacteria, Nourishes Your Skin 3.75 oz
Suave Antiperspirant Deodorant Women 6 Pack
Remington Head to Toe Advanced Rechargeable Powered Body Groomer Kit, Beard Trimmer (10 Pieces), 6.3 Inch, Black
Just for Men Control GX Grey Reducing 2-in-1 Shampoo and Conditioner, Gradual Hair Color with Keratin for Stronger Thicker and Healthier Looking Hair, 4 Fl Oz - Pack of 1
GEXWORLDWIDE GEX 20"-24" Cork Canvas Block Head Mannequin Head Wig Display Styling Head With Mount Hole (Light Brown, 22")
DUO Strip Eyelash Adhesive for Strip Lashes, Dark Tone, 0.25 oz, 1-Pack
Olay Retinol Night Cream for Women, Anti-Aging Face Moisturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Peptide, Niacinamide, 1.7oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
