Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Excellence Cool Supreme Permanent Gray Coverage Hair Color, Ultra Ash Medium Blonde
HerStyler Hair Straightening Comb for Flat Iron - Easy Styling & Parting | Heat Resistant Comb Keeps Fingers Away from Hot Plates - V Shaped Comb Guides Hair for Better Section Control - Black
SHANY Haute Honey Makeup Set - All-in-One Makeup Kit with 80 Eyeshadows, 32 Lip Colors, 6 Gel Eyeliners, 4 Face Powders, 4 Blushes, and 4 Eyebrow Powders
Yexixsr 5Pcs Hair Bleach Kit, Hair Dye Brush, Hair Color Bowl, Clip | Professional Salon Hair Coloring Products for Hair Highlighting and Hair Bleaching at Home
Alba Botanica Daily Moisturizing Lotion, Dry to Very Dry Skin, with Shea Butter and Coconut Oil, 32 Oz (Packaging May Vary)
Softsheen Carson Magic Razorless Cream Shave
Lubriderm Advanced Therapy Body Lotion, Fragrance-Free Lotion for Extremely Dry Skin, Pro-Ceramide Hydration for Itchy, Dry, Sensitive Skin, Hand and Body Lotion, Non-Greasy, Hypoallergenic, 32 Fl Oz
Herstyler Hair Straightening Comb - Straightener Comb for Flat Iron - Makes Styling Easy - Get Straight Hair in Minutes (Pink)
Nyx Professional Makeup Liquid Lipstick
Eucerin Q10 Anti-Wrinkle Face Cream, Unscented Face Cream for Sensitive Skin, 1.7 Oz Jar
Gillette Sensor Excel Razor Blades for Men Pack of 10 Blades
NYX PROFESSIONAL MAKEUP Liquid Suede Cream Lipstick - Pink Lust (Hot Pink)
Antiperspirant Stick, All Day Sweat Control, 2.6 oz (2 Pack)
Alba Botanica Daily Moisturizing Body Lotion, Normal to Dry Skin, with Vitamin E and Shea Butter, 32 Oz (Packaging May Vary)
NYX PROFESSIONAL MAKEUP Liquid Suede Cream Lipstick - Subversive Socialite (Wine Purple)
RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid, Anti-Aging Treatment for Fine Lines, Dark Spots, Post Acne Scars, 1 Oz (Packaging May Vary)
Shany All One Harmony Makeup
Alba Botanica Daily Moisturizing Lotion, Sensitive Skin, Fragrance Free, 32 Oz (Packaging May Vary)
Nutrafol Supplements Clinically Dermatologist Recommended
YEOUTH Retinol Serum for Face with Hyaluronic Acid and Vitamin E, Gentle Retinol Skin Booster Serum Targets the Appearance of Fine Lines and Wrinkles, 1 oz
Aveeno Moisturizing Soothing Emollients Fragrance Free
Cetaphil, Gentle Cleansing Bar, Bar, Nourishing Cleansing Bar for Dry, Sensitive Skin, Non-Comedogenic, Non-Irritating for Sensitive Skin, 4.5 Ounce, 3 Count
SexyHair Style Hard Up Hard Holding Gel | Extreme Hold | Non-Flaking Formula | All Hair Types
Cetaphil Night Cream, Redness Relieving Night Moisturizer for Face, 1.7 fl oz, For Dry, Redness-Prone Skin, Hypoallergenic, Fragrance Free
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
