Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Head Shoulders Clinical Dandruff Intensive

Head Shoulders Clinical Dandruff Intensive

β˜… 4.60 (129 reviews)
$16.09
Gillette Venus Womens Contour Refills

Gillette Venus Womens Contour Refills

β˜… 4.80 (129 reviews)
$19.99
Burts Bees Moisturizing Watermelon Multi Color

Burts Bees Moisturizing Watermelon Multi Color

β˜… 4.80 (129 reviews)
$10.97
Gaoy Sheer Pink Gel Nail Polish Peach Translucent Color 1352 Uv Light Cure Gel Polish Nail Art Diy Manicure Pedicure

Gaoy Sheer Pink Gel Nail Polish Peach Translucent Color 1352 Uv Light Cure Gel Polish Nail Art Diy Manicure Pedicure

β˜… 4.40 (129 reviews)
$7.99
Oriental Black Bigen Permanent Powder

Oriental Black Bigen Permanent Powder

β˜… 4.60 (129 reviews)
$16.90
Bs Mall Synthetic Foundation Concealers Set(black

Bs Mall Synthetic Foundation Concealers Set(black

β˜… 4.60 (128 reviews)
$12.99
Revlon Colorstay Ultra Hydrating High Impact Formulated

Revlon Colorstay Ultra Hydrating High Impact Formulated

β˜… 4.50 (128 reviews)
$15.99
B Tan Dark Self Tanner Tanned

B Tan Dark Self Tanner Tanned

β˜… 4.40 (128 reviews)
$12.97
Covergirl Advanced Radiance Age Defying Foundation

Covergirl Advanced Radiance Age Defying Foundation

β˜… 4.50 (128 reviews)
$8.98
Cremo Rich Lathering Bourbon Sophisticated Distillers

Cremo Rich Lathering Bourbon Sophisticated Distillers

β˜… 4.70 (128 reviews)
$9.49
Terviiix Temperature Adjustable Straightener Straightening

Terviiix Temperature Adjustable Straightener Straightening

β˜… 4.40 (128 reviews)
$23.99
Luxetique Pamper Shower Bubble Lotion

Luxetique Pamper Shower Bubble Lotion

β˜… 4.60 (128 reviews)
$32.99
18 Colors Capsule Pills Lipstick Mini Lip-Stick Set, Long Lasting Mini Matte Lipstick Lip Stain Lip Tint - Labiales Mate 24 Horas Originales, Cute Dark Red Matte Lipsticks Set for Women

18 Colors Capsule Pills Lipstick Mini Lip-Stick Set, Long Lasting Mini Matte Lipstick Lip Stain Lip Tint - Labiales Mate 24 Horas Originales, Cute Dark Red Matte Lipsticks Set for Women

β˜… 4.10 (128 reviews)
$8.98
Luxillia Eyelashes Applicator Strongest Waterproof

Luxillia Eyelashes Applicator Strongest Waterproof

β˜… 4.20 (128 reviews)
$25.89
Scrunchies Elastic Scrunchy Scrunchie Accessories

Scrunchies Elastic Scrunchy Scrunchie Accessories

β˜… 4.80 (128 reviews)
$13.99
Care Chamomile Revitalizing Hydrating Overnight

Care Chamomile Revitalizing Hydrating Overnight

β˜… 4.60 (128 reviews)
$6.99
Laura Geller New York Dermatologist

Laura Geller New York Dermatologist

β˜… 4.50 (128 reviews)
$21.80
Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based, Vegan, 16-Free Formula | Opaque, Shiny | 374 Matcha Love | Dark Green Nail Color

Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based, Vegan, 16-Free Formula | Opaque, Shiny | 374 Matcha Love | Dark Green Nail Color

β˜… 4.40 (128 reviews)
$9.98
Laura Geller York Baked Blush N Brighten

Laura Geller York Baked Blush N Brighten

β˜… 4.50 (128 reviews)
$29.40
Duaiu Synthetic Foundation Concealer Eyeshadow

Duaiu Synthetic Foundation Concealer Eyeshadow

β˜… 4.60 (127 reviews)
$17.99
Ecotools Cruelty Free Exfoliate Circulation Eco Friendly

Ecotools Cruelty Free Exfoliate Circulation Eco Friendly

β˜… 4.70 (127 reviews)
$4.20
Covergirl Advanced Age Defying Foundation Packaging

Covergirl Advanced Age Defying Foundation Packaging

β˜… 4.50 (127 reviews)
$8.98
Wooden Cotton Bamboo Double Biodegradable

Wooden Cotton Bamboo Double Biodegradable

β˜… 4.60 (127 reviews)
$9.99
Bs Mall Stylists Professional Styling Variety

Bs Mall Stylists Professional Styling Variety

β˜… 4.50 (127 reviews)
$5.97

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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