Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores
Maybelline Poreless Liquid Foundation Oil Free
ACTIVSCIENCE Neck Firming Cream - Natural Anti-Aging Facial Moisturizer with Retinol Collagen & Hyaluronic Acid - Day & Night Anti-Wrinkle Cream - Firming, Hydrating Face Cream
Aveeno Calm + Restore Skin Therapy Balm, Soothing & Moisturizing Skin Protectant for Sensitive Skin, Colloidal Oatmeal & Ceramide to Help Fight Dry Skin, Fragrance- & Steroid-Free, 1.7 oz
Aveeno Daily Moisturizing Body Lotion with Soothing Prebiotic Oat, Gentle Lotion for Women and Men Nourishes Dry Skin, Paraben-, Dye-, & Fragrance-Free, Non-Greasy & Non-Comedogenic, 8 Fl Oz
FIXDERMA Nigrifix Cream for Acanthosis Nigricans with Lactic Acid | Dermatologist Tested Retinol Cream | Useful for Dark Body Parts like Neck, Ankles, Armpits & Elbows –3.52 FlOz
Dove Men + Care Face Lotion Hydrate with Broad Spectrum SPF 15, 1.69 Fl Oz
Tom’s of Maine Freestyle Wicked Cool! Natural Deodorant for Tweens, Aluminum Free Deodorant Stick, 1.6 oz (3 Pack)
Nexxus Moisturizing Conditioner Silicone Free Proteinfusion
ZIZZON Manicure, Pedicure Kit, Nail Clippers Set of 12Pcs, Professional Grooming Kit, Nail Tools with Luxurious Travel Case Black
Teenitor 20Pcs Wig Cap,Black Wig Cap for Women Stocking Caps for Men | Breathable Nylon Wig Caps, High Stretchy for Most Head Sizes. Ideal for Wig Application, Cosplay, Daily Wear Dance
Conair Bonnet Hair Dryer with Carrying Handle, Adjustable Height, 1875W | Hands-free hair dryer for rollers, conditioning treatments, and wraps, compact design offers customizable heat/speed settings
Bakblade 2.0 Refill Cartridges Bundle, Back Hair & Body Shaver Replacement Cartridges, Extra-Wide Wet Dry & Disposable Razor Blades (6 Blades)
Organyc 100% Organic Cotton Rounds - Biodegradable Cotton, Chemical Free, For Sensitive Skin (210count) - Daily Cosmetics Beauty and Personal Care
Pantene Shampoo Conditioner Treatment Color Treated
Teenitor Fine Glitter, 32 Jars, Each 8g GlitterAssorted Set for Color Arts and Craft , Eyeshadow, Makeup, Nail Art Pigment
Teenitor Resistant Silicone Professional Universal
KISS Salon Acrylic French Tip Press On Nails, Medium Size, Square Shape, Includes 28 Fake Nails, Pink Gel Nail Glue (2g), 1 Manicure Stick, 1 Mini File - Style 'Sugar Rush'
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
Palmer's Coconut Body Oil Moisturizer Spray for Dry Skin (5.1 Oz)
Pure Body Naturals Castor Oil for Eyelashes and Eyebrows - 1 Fl Oz Nourishing Brow & Lash Growth Serum - Organic, Hexane Free, Cold Pressed, Unrefined - Eyelash and Eyebrow Growth Serum for Women
KISS Salon Acrylic, Press On Nails, Nail glue included, 'Je T'Aime', White, Medium Size, Coffin Shape, Includes 28 Nails, 2g glue, 1 Manicure Stick, 1 Mini File
Festival Chunky and Fine Glitter Powder Mix, Teenitor 32 Colors Chunky Sequins, Iridescent Glitter Flakes, Cosmetic Face Body Eye Hair Nail Art Resin Tumbler Loose Glitter
The Honest Company Face and Body Lotion, Lavender Calm, 8.5 fl oz | Face & Body Lotion, 8.5 Fl Oz. Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
