Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Tea Tree Hair Body Moisturizer

Tea Tree Hair Body Moisturizer

★ 4.60 (24,538 reviews)
$55.00
Cerave Vitamin Hyaluronic Salicylic Fragrance

Cerave Vitamin Hyaluronic Salicylic Fragrance

★ 4.60 (24,538 reviews)
$42.73
Painless Rechargeable Replacement Included Electric

Painless Rechargeable Replacement Included Electric

★ 4.30 (24,434 reviews)
$19.99
Months Kirkland Minoxidil Percentage Treatment

Months Kirkland Minoxidil Percentage Treatment

★ 4.40 (24,315 reviews)
$27.30
Covergirl Trunaked Eyeshadow Palette Packaging

Covergirl Trunaked Eyeshadow Palette Packaging

★ 4.30 (24,255 reviews)
$9.78
Cremo Citrus Astonishingly Superior Shaving

Cremo Citrus Astonishingly Superior Shaving

★ 4.60 (24,006 reviews)
$8.99
Curling Beginners Long Lasting Results Temperature

Curling Beginners Long Lasting Results Temperature

★ 4.40 (23,827 reviews)
$78.20
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Blue)

Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Blue)

★ 4.00 (23,814 reviews)
$28.00
wet n wild Wild Shine Nail Polish, Kaleidoscope, Glitter Top Coat, Nail Color (Pack of 2)

wet n wild Wild Shine Nail Polish, Kaleidoscope, Glitter Top Coat, Nail Color (Pack of 2)

★ 4.30 (23,802 reviews)
$3.38
Nyx Professional Makeup Concealer Serum

Nyx Professional Makeup Concealer Serum

★ 4.50 (23,797 reviews)
$10.77
Rael Acne Pimple Healing Patch

Rael Acne Pimple Healing Patch

★ 4.30 (23,735 reviews)
$9.09
Bonnet Queen Sleeping Bonnets Natural

Bonnet Queen Sleeping Bonnets Natural

★ 4.30 (23,650 reviews)
$9.99
2 Pack Massager Shampoo Silicone Purple

2 Pack Massager Shampoo Silicone Purple

★ 4.60 (23,640 reviews)
$8.49
Bonnet Queen Jumbo Sleeping Stretchy

Bonnet Queen Jumbo Sleeping Stretchy

★ 4.30 (23,632 reviews)
$12.99
Colorstay Overtime Lipcolor Longwearing Lipstick

Colorstay Overtime Lipcolor Longwearing Lipstick

★ 4.50 (23,468 reviews)
$8.99
Toes Home Headband Seamless Resistence

Toes Home Headband Seamless Resistence

★ 4.30 (23,380 reviews)
$12.74
Revlon Colorstay Overtime Lipstick Relentless

Revlon Colorstay Overtime Lipstick Relentless

★ 4.50 (23,372 reviews)
$9.99
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Herstyler Argan Hair Serum Pack

★ 4.40 (23,368 reviews)
$19.49
Nooni Korean Lip Oil Moisturizing

Nooni Korean Lip Oil Moisturizing

★ 4.10 (23,363 reviews)
$15.00
Professional Semi Permanent Curling Accessories Suitable

Professional Semi Permanent Curling Accessories Suitable

★ 3.90 (23,334 reviews)
$25.99
 /Es/Julep Lápiz Ojos Resistente Agua

/Es/Julep Lápiz Ojos Resistente Agua

★ 4.10 (23,203 reviews)
$12.00
Revlon Dryer Volumizer Brush Turquoise

Revlon Dryer Volumizer Brush Turquoise

★ 4.60 (23,190 reviews)
$64.96
Tools Artist Curling Long Lasting Defined

Tools Artist Curling Long Lasting Defined

★ 4.40 (23,179 reviews)
$56.99
Nyx Professional Makeup Pencil Ounce

Nyx Professional Makeup Pencil Ounce

★ 4.20 (23,088 reviews)
$5.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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