Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Dior 2018 Backstage Face Foundation
6PCS Eyeshadow Stick Makeup Sets, Smoky Brown Cream Eyeshadow Pen,Metallic And Matte Shimmer Eye Shadow Eye Brightener Stick Pencil Crayon, B02-Fall Brown
Earth's Daughter Sunscreen Lip Balm SPF 15 - Eucalyptus Mint 4-pack | Made With Organic Beeswax, Coconut Oil, Cocoa Butter, Vitamin E, Paraben Free, Non-GMO, Petroleum-Free, Cruelty-Free, Stick
Earth's Daughter Organic Lip Balm 4-Pack - Moisturizing Citrus 4-Pack
Earth's Daughter USDA Organic Lip Balm 4-Pack Vanilla Flavor - Beeswax, Coconut Oil, Vitamin E - Best Lip Repair Chapstick for Dry Cracked Lips.
Beetles Gel Nail Polish Kit with U V LED Light - 6 Colors Gel Polish Kit | Jelly Milky White Sheer Pink Nude Gel Polish Starter Kit Manicure,Soak Off UV Nail Polish Set Salon DIY
Cuttte 4pcs Silicone Face Mask Applicators, Hairless Facial Brushes for Mud | Flexible Face Mask Brush, Soft Lotion Applicator, Facial Skincare Makeup Spatula for Mud, Moisturizers, Clay, Charcoal, Cream
Milani Color Statement Lipstick - Best Red (0.14 Ounce)
Milani Color Statement Lipstick - Rose Femme (0.14 Ounce)
Glass Nail File - Mont Bleu Premium Set of 3 Crystal Nail Files in Pouch - Handmade Gifts - Best Glass Nail Files for Natural Nails - Washable Double Sided Nail File - Etched Nail Files
Mario Badescu Facial Spray Collection with Rose Water, Cucumber, Lavender and Orange Blossom, Multi-Purpose Cooling and Hydrating Face Mist for All Skin Types, Dewy Finish
Gummy Professional Bright Max Hold Hair Styling Wax with Keratin Complex - Extra Hold High Gloss Finish for Slick Back and Messy Look - Professional Hair Wax for Men and Women - 5.07 fl oz / 150 ml
Hanging Travel Toiletry Cosmetic Organizer
Vishine Crystal Polish Translucent Varnish
Moroccanoil Intense Hydrating Mask 16 9
Ufree Mens Beard Trimmer, Zero Gapped T Blade Liners, Cordless Hair Clippers, Electric Razor Shavers for Men, Grooming Kit for Hair Cutting, Gifts for Men(Black)
Pre de Provence Artisanal Soap Bar, Natural French Skincare, Enriched with Organic Shea Butter, Quad Milled for Rich, Smooth & Moisturizing Lather, Sea Salt, 5.3 Ounce
Mehron Makeup Paradise Makeup AQ Pro Size | Stage & Screen Performance, Face & Body Painting, Beauty, Cosplay, and Halloween | Water Activated Face Paint, Body Paint 1.4 oz (40 g) - Violet
Mehron Makeup Paradise AQ - SKY BLUE, Water-Activated Face & Body Paint
Mehron Makeup Paradise Refill Super
Mehron Makeup Paradise Paint Celestial
Garnier Ammonia Free Brilliant Oil Rich Permanent
Burt's Bees Timeless Minis Kit, with Coconut Foot Cream, Milk and Honey Body Lotion, Deep Cleansing Cream, Res-Q Ointment, Hand Salve and Beeswax Lip Balm, natural origin skin care
tweexy Wearable Nail Polish Holder Ring - Ideal Gift for Teenage Girls - Nail Polish Holder Stand for Manicure & Pedicure, Fingernail Painting - Nail Polish Accessories (Beach Glass Blue)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
