Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Physicians Formula Eye Booster, Lash-Enhancing 2-in-1 Eyeliner Serum, Dermatologist Approved, Hypoallergenic, Cruelty-Free & Vegan - Deep Brown
Sally Hansen Miracle Gel™, Shiny Top Coat, Long Lasting, Gel-Like Formula, No UV Lamp Needed, Clear Nail Polish
Bath and Body Works WINTER CANDY APPLE Gentle Foaming Hand Soap 8.75 Fluid Ounce (2018 Edition)
LASHCOCA!NE eyelash growth serum to grow longer & fuller eyelashes | vegan lash enhancing serum | test winner “VERY GOOD” for eyelash extensions | long eye-lashes by Svenja Walberg
L'Oreal Paris Unbelieva-Brow Longwear Waterproof Tinted Brow Gel, Smudge-resistant, Transfer- Proof, Quick Drying, Easy and quick application with precise brush, Warm Brunette, 0.15 fl. oz.
L'Oreal Paris Makeup Infallible Pro-Last Pencil Eyeliner, Waterproof and Smudge-Resistant, Glides on Easily to Create any Look, Brown, 0.042 oz.
Dove Advanced Care Clear Finish Antiperspirant Dry Spray for Women, 72H Sweat & Odor Protection, Pro-Ceramide Technology, No White Marks, Alcohol Free, Size: 3.8 oz (1 Count)
Kate Blanc Cosmetics Rosehip Seed Oil for Face, 100% Pure Organic | Cold Pressed Unrefined Rose Hip Facial Oil for Skin, Hair & Gua Sha Massage (1oz)
Stylia V Line Lifting Collagen Mask - Lift, Firm & Contour Jawline - Tightening Double Chin Strap with Hyaluronic Acid & Aloe - Neck Tightening and Lifting Mask - Jawline Shaper Face Lift Tape (10PC)
Loreal Paris Infallible Waterproof Smudge Resistant
L'Oreal Paris Makeup Infallible Pro-Last Pencil Eyeliner, Waterproof and Smudge-Resistant, Glides on Easily to Create any Look, Black, 0.042 oz., 1 Count
Paris Infallible Pro Last Waterproof Eyeliner
Neutrogena Strength Treatment Maximum Strength Salicylic
joy Womens Razor Blade Refills, 8 Count, Purple, Lubrastrip to Help Avoid Skin Irritation
Teenitor Wig Cap, 20pcs Stocking Caps for Wigs, Tan Wig Cap for Women, Stretchy Nylon WigCap Beige
Dove Advanced Care Antiperspirant Deodorant Spray Clear Finish 3 Count Invisible antiperspirant Deodorant Tested on 100 colors 72-Hour Odor and Sweat Protection with Pro-Ceramide Technology 3.8 oz
Australian Gold Tanning Accelerator Lotion
Advanced Clinicals Coconut Oil Body Cream For Women & Men | Hydrating Coconut Lotion For Extremely Dry Skin | Visible Anti Aging Body Butter Skin Care Balm Moisturizer For Hand, Heel, Feet, 16 Ounce
Old Spice Aluminum Free Deodorant for Men Swagger Lime & Cedarwood Scent Red Collection 3 Oz (Pack of 3)
Aveeno Sheer Hydration Fragrance-Free Daily Moisturizing Lotion with Prebiotic Oat for Dry Skin, Lightweight, Fast-Absorbing Body Moisturizer Nourishes Skin with 48-hour Moisture, 12 fl. oz
Aveeno Daily Moisturizing Sheer Hydration Fragrance-Free Lotion with Prebiotic Oat for Dry Skin, Lightweight, Non-Greasy and Fast-Absorbing Body Lotion Nourishes Skin with 48-Hour Moisture, 18 Fl Oz
firiKer Nail Clipper Set,Premium Stainless Steel Fingernail and Toenail Clipper Cutters with Nail File, Sharp Effortless Nail Clippers Set for Men & Women(Silver)
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo & Conditioner for Bouncy Curls, Frizz Control, 16 Oz Ea
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Curved Brush, Washable, Black, 0.26 Fl Oz., 2 Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
