Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Schick Hydro Razor Refills Trimmer

Schick Hydro Razor Refills Trimmer

β˜… 4.70 (125 reviews)
$26.99
Covergirl Professional Finishing Container Translucent

Covergirl Professional Finishing Container Translucent

β˜… 4.60 (125 reviews)
$15.07
Amber Glass Bottles Essential Bottle

Amber Glass Bottles Essential Bottle

β˜… 4.70 (125 reviews)
$6.99
Folgers Gourmet Supreme Ground Canisters

Folgers Gourmet Supreme Ground Canisters

β˜… 4.70 (125 reviews)
$14.96
Neutrogena Towelettes Waterproof Alcohol Free Plant Based

Neutrogena Towelettes Waterproof Alcohol Free Plant Based

β˜… 4.80 (125 reviews)
$9.97
Azzaro Chrome Eau Toilette Spray

Azzaro Chrome Eau Toilette Spray

β˜… 4.60 (124 reviews)
$55.00
Toiletry Small Nylon Lightweight Shaving

Toiletry Small Nylon Lightweight Shaving

β˜… 4.60 (124 reviews)
$8.99
Revlon Colorstay Pressed Translucent Finishing

Revlon Colorstay Pressed Translucent Finishing

β˜… 4.60 (124 reviews)
$8.99
Okeeffes Healthy Treatment Extremely Cracked

Okeeffes Healthy Treatment Extremely Cracked

β˜… 4.70 (124 reviews)
$16.79
Naked Bee Coconut Honey Collection

Naked Bee Coconut Honey Collection

β˜… 4.70 (124 reviews)
$18.00
Colorstay Pressed Longwearing Fragrance Free Noncomedogenic

Colorstay Pressed Longwearing Fragrance Free Noncomedogenic

β˜… 4.60 (124 reviews)
$8.99
Covergirl Continuous Color Lipstick Bottle

Covergirl Continuous Color Lipstick Bottle

β˜… 4.60 (124 reviews)
$12.70
Naked Bee Moisturizing Hand Lotion

Naked Bee Moisturizing Hand Lotion

β˜… 4.70 (124 reviews)
$15.95
Vanicream Sensitive Fragrance Parabens Formaldehyde

Vanicream Sensitive Fragrance Parabens Formaldehyde

β˜… 4.70 (123 reviews)
$14.24
Covergirl Continuous Lipstick Smokey Packaging

Covergirl Continuous Lipstick Smokey Packaging

β˜… 4.60 (123 reviews)
$5.62
Covergirl Continuous Color Lipstick Iceblue

Covergirl Continuous Color Lipstick Iceblue

β˜… 4.60 (123 reviews)
$5.62
Revlon Colorstay Ultimate Liquid Lipstick

Revlon Colorstay Ultimate Liquid Lipstick

β˜… 4.60 (123 reviews)
$10.16
Aussie Instant Extreme Infused Long Lasting

Aussie Instant Extreme Infused Long Lasting

β˜… 4.50 (123 reviews)
$14.91
Shampoo Conditioner American Perfect Fathers

Shampoo Conditioner American Perfect Fathers

β˜… 4.60 (123 reviews)
$14.92
Colossal Professional Stainless Detachable Scrubber

Colossal Professional Stainless Detachable Scrubber

β˜… 4.60 (123 reviews)
$9.99
Paddle Detangling Tangle Hairbrush Natural

Paddle Detangling Tangle Hairbrush Natural

β˜… 4.60 (123 reviews)
$13.99
Aofmee Moisturize Valentines Anniversary Christmas

Aofmee Moisturize Valentines Anniversary Christmas

β˜… 4.70 (123 reviews)
$12.99
Bottles Essential Bottle Plastic Sprayer

Bottles Essential Bottle Plastic Sprayer

β˜… 4.70 (122 reviews)
$6.99
Pantene Conditioning Detangler Nutrient Protect

Pantene Conditioning Detangler Nutrient Protect

β˜… 4.60 (122 reviews)
$18.87

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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