Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Just for Men Control GX Grey Reducing Beard Wash Shampoo with Keratin, Gradually Colors Mustache and Beard, Leaves Facial Hair Thicker Softer and Fuller, 4 Fl Oz - Pack of 3
All Natural Facial Cleanser/Face Wash/Anti-Aging For Women And Men with Vitamin C, Activated Charcoal & Green Tea, Vegan - All Skin Types, Makeup Remover, Hydrating & Moisturizing
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 oz, After Sun Lotion, After Sun Moisturizer, Coconut Body Butter, After Sun Care, After Sun Skin Care, 8 oz
Haokry Hair Clippers for Men Barber Clippers for Hair Cutting&Grooming
John Frieda Precision Foam Colour, Medium Chestnut Brown 5NBG, Full-coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Ruby Kisses Moisturizing Hydrating Nourishing
Degree Clinical Strength Antiperspirant Deodorant Shower Clean Soft Solid 96-Hour Sweat and Odor Protection 5x Types of Sweat 1.6 oz
Nyx Professional Makeup Liquid Eyeliner
Nyx Professional Makeup Liquid Sapphire
Dove Men Fresh & Clean 2 in 1 Shampoo & Conditioner Travel Size 3oz | For normal to oily men's daily hair care, refreshing care with Menthol helps strengthen hair for a thicker-looking appearance
Konex Non-Slip Wooden Two-sided Hand and Nail Brush. Fingernail Brush for Nail Cleaning and Scrubbing. Heavy duty Stiff Nail Brush for Travel. Mechanic hand scrub brush with molded grip.
L’Oréal Paris Colorista Semi-Permanent Hair Color for Brunette Hair, Midnight blue
Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, V2 Dark Intense Violet (Spiced Plum), 2 Count
Harry's Original Shaving Kit for Men - Razor Handle, 3 Razor Blade Refills, Foaming Shave Gel, and Travel Blade Cover - German Engineered - Charcoal
Simplified Skin Rose Water Spray for Face & Hair, Rosewater Mist Toner | USDA Certified Organic Rose Water, Deeply Hydrates, Calms Redness & Controls Frizz, Alcohol-Free, 4 Fl Oz
Real Techniques 6 Piece Everyday Essentials Makeup Brush Set, Includes 4 Brushes & 2 Makeup Sponges for Foundation, Blush, Bronzer, Contour, Eyeshadow & Powder, Travel Gift Set, Cruelty-Free & Vegan
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Opaque, Glossy | 398 Pomp & Plum | Plum Red Nail Color
OUAI Leave In Conditioner & Heat Protectant for Hair - Prep Hair for Styling or Use as Detangling Spray to Fight Frizz & Flyaways - No Parabens, Sulfates or Phthalates (1.5 oz)
The Honest Company Hydrating Face and Body Lotion, Fast Absorbing, Naturally Derived Hypoallergenic, Citrus Vanilla Refresh, 8.5 fl oz
HOT TOOLS Pro Artist Black Gold Curling Iron, 1-1/4 inch
Cushion Foundation Concealer for Women, Face Makeup Air Cushion CC Cream Foundation for Mature Skin, Even Skin Tone, Tattoo Cover Up CC Cream Create A Lightweight Natural-looking Base (Natural)
Essie Couture Polish Lasting Matte
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
