Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Klvied Reinforced Wig Stand Tripod for Mannequin Heads, Adjustable 34.64-51.48 Inch Wig Head Stand with 0.8 Inch Top Base, Carrying Bag, T-Pins, Wig Caps, Comb and Hair Clips
Sally Hansen Insta-Dri Nail Polish | Quick Dry, Long Lasting, Streak-Free Shine | Opaque, Glossy | 209 Alternate Reali-tea | Deep Merlot Red Nail Color
Q Tips Cotton Swabs 500 Pack
Anua Heartleaf 77 Soothing Toner, Moisturizing & Calming Facial Toner for Glass Skin, Hyaluronic Acid, Lightweight Hydration for Sensitive Skin, Redness Relief, Korean Skincare, 8.45 fl.oz
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Lola Rio Defining Moisturizer Frizz Free
Wahl USA Self Cut Compact Corded Personal Haircutting Kit with Taper Lever
L'Oreal Paris Elvive Total Repair 5 Protein Recharge Leave In Conditioner Treatment and Heat Protectant, 5.1 Ounce
Narwey Large Makeup Bag Travel Cosmetic Bag Organizer Toiletry Bag Make Up Bags Zipper Pouch for Women (Large, Purple)
Proraso Shaving Cream Refreshing Toning
Dr. Frederick's Original Moisturizing Heel Socks for Dry Cracked Heels Treatment - Infused with Olive Oil, Jojoba Oil and Vitamin E - 2 Pairs - Self Care Gifts for Women & Men - Original Formula
Covergirl Long Lasting Sensitive Lightweight Cruelty Free
Conair 3-in-1 Styling Hair Dryer, 1875W Blow Dryer with 3 Styling Attachments to Detangle, Straighten, and Volumize, Ionic Technology, Dual Voltage
Conair INFINITIPRO Tourmaline 1 1/2-Inch Ceramic Curling Iron, 1 ½ inch barrel produces soft waves – for use on medium and long hair
Wahl Home Haircutting Corded Clipper Kit with Adjustable Blade Taper Lever
Volumizing Buildable Voluminous Looking Brunette Fiber Infused
Tree of Life Face Serum Set - Vitamin C, Retinol & Hyaluronic Acid for Brightening, Firming & Hydrating - Anti Aging Skin Care Set - Dermatologist Tested - 1 Fl Oz (Pack of 3)
NATURE WELL Clinical Retinol Intense Moisture Cream for Face & Body - Anti-Aging Firming Cream for Wrinkles, Fine Lines & Crepey Skin – Hydrating & Nourishing Body Lotion & Facial Moisturizer - 16 Oz
Tree of Life Hyaluronic Acid Serum For Face - Deep Hydration for Dry, Dehydrated, & Sensitive Skin - Dermatologist Tested - Moisturizing Treatment for Smooth Skin, 2 Fl Oz
Lipstick Lipstick Waterproof Lipgloss Cosmetics
Majestic Pure Rosemary Essential Promoting
UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection
Hempz Age-Defy Body and Hand Lotion for Dry Skin, for Cracked & Crepey Skin, Quick Absorption Moisturizer, Large 17 oz
Sun Bum Moisturizing Spf Hypoallergenic
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
