Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Vorspack Toiletry Hanging Resistant Capacity

Vorspack Toiletry Hanging Resistant Capacity

β˜… 4.70 (116 reviews)
$11.99
Massage Portable Adjustable Folding Facial

Massage Portable Adjustable Folding Facial

β˜… 4.60 (116 reviews)
$76.49
Right Guard Defense Antiperspirant Deodorant

Right Guard Defense Antiperspirant Deodorant

β˜… 4.70 (116 reviews)
$16.15
RECIPE Infinite UV Shield Sunscreen, SPF 100 Broad Spectrum, Korean Sunscreen, Korean Skin Care, Korean SPF, Lightweight Dry-Touch Lotion, 1.69 oz

RECIPE Infinite UV Shield Sunscreen, SPF 100 Broad Spectrum, Korean Sunscreen, Korean Skin Care, Korean SPF, Lightweight Dry-Touch Lotion, 1.69 oz

β˜… 4.20 (116 reviews)
$25.99
Vanilla Coconut Fragrant Lotions Luxurious

Vanilla Coconut Fragrant Lotions Luxurious

β˜… 4.60 (116 reviews)
$37.99
Old Spice Smoother Swagger Collection

Old Spice Smoother Swagger Collection

β˜… 4.70 (116 reviews)
$27.96
Degree Clinical Antiperspirant Deodorant Active

Degree Clinical Antiperspirant Deodorant Active

β˜… 4.60 (116 reviews)
$5.99
Makartt Professional Files Double Washable

Makartt Professional Files Double Washable

β˜… 4.70 (116 reviews)
$6.99
Evpct Lipstick Pigmented Waterproof Blendable

Evpct Lipstick Pigmented Waterproof Blendable

β˜… 4.00 (116 reviews)
$7.99
Degree Motionsense Antiperspirant Deodorant Powder

Degree Motionsense Antiperspirant Deodorant Powder

β˜… 4.60 (116 reviews)
$4.98
Irish Spring Original Fluid Ounce

Irish Spring Original Fluid Ounce

β˜… 4.70 (115 reviews)
$21.89
Maxpearl Eyebrows Underarms Brazilian Application

Maxpearl Eyebrows Underarms Brazilian Application

β˜… 4.40 (115 reviews)
$34.99
Carrier Pressed Coconut Moisturizer Conditioner

Carrier Pressed Coconut Moisturizer Conditioner

β˜… 4.60 (115 reviews)
$24.95
Kerastase Densifique Densite Bodifying Shampoo

Kerastase Densifique Densite Bodifying Shampoo

β˜… 4.50 (115 reviews)
$46.00
Elastic Bands,bebeepoo 2500pcs Elastics Length Hair

Elastic Bands,bebeepoo 2500pcs Elastics Length Hair

β˜… 4.50 (115 reviews)
$5.99
Infinitipro Conair Tourmaline Ceramic 1 Inch

Infinitipro Conair Tourmaline Ceramic 1 Inch

β˜… 4.50 (115 reviews)
$49.37
Bememo Crystals Rhinestones Flatback Decoration

Bememo Crystals Rhinestones Flatback Decoration

β˜… 4.70 (115 reviews)
$5.99
Schwarzkopf Professional Igora Medium Blonde

Schwarzkopf Professional Igora Medium Blonde

β˜… 4.70 (115 reviews)
$7.73
Schwarzkopf Professional Igora Royal Permanent

Schwarzkopf Professional Igora Royal Permanent

β˜… 4.70 (115 reviews)
$9.91
Schwarzkopf Professional Permanent Medium Blonde

Schwarzkopf Professional Permanent Medium Blonde

β˜… 4.70 (115 reviews)
$12.80
Paulas Choice Skin Perfecting Exfoliant Facial Lines 1 1oz

Paulas Choice Skin Perfecting Exfoliant Facial Lines 1 1oz

β˜… 4.50 (115 reviews)
$15.00
Drmtlgy Microdermabrasion Non Abrasive Exfoliator Blackheads

Drmtlgy Microdermabrasion Non Abrasive Exfoliator Blackheads

β˜… 4.60 (114 reviews)
$20.00
Bic Refillable Long Lasting Sensitive Cartridges

Bic Refillable Long Lasting Sensitive Cartridges

β˜… 4.50 (114 reviews)
$5.97
Jergens Firming Toning Moisturizer Packaging

Jergens Firming Toning Moisturizer Packaging

β˜… 4.60 (114 reviews)
$7.47

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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