Beauty & Personal Care Market Intelligence

Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

4,018 Products
$19.02 Avg. Price
4,746 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
🏆 See the 50 best selling Beauty & Personal Care products ›
evpct 1Pcs Mauve Matte Liquid Lipstick Lip Gloss Glossy Set for Black Women 24 Hour Pink Silky Velvet Lipstick labiales matte larga duracion mate 24 horas originales 01#

evpct 1Pcs Mauve Matte Liquid Lipstick Lip Gloss Glossy Set for Black Women 24 Hour Pink Silky Velvet Lipstick labiales matte larga duracion mate 24 horas originales 01#

β˜… 4.00 (143 reviews)
$6.99
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown

e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown

β˜… 4.40 (143 reviews)
$5.00
Rimmel Coverage Kiss Proof Waterproof Lipstick

Rimmel Coverage Kiss Proof Waterproof Lipstick

β˜… 4.10 (143 reviews)
$5.79
OLOV Electric Body Hair Trimmer - Groin Trimmer for Men - Bikini Trimmer Women - Wet/Dry Shaver Groomer, Replaceable Ceramic Blade Heads, USB Recharge Dock, Waterproof Hygiene Razor,Black

OLOV Electric Body Hair Trimmer - Groin Trimmer for Men - Bikini Trimmer Women - Wet/Dry Shaver Groomer, Replaceable Ceramic Blade Heads, USB Recharge Dock, Waterproof Hygiene Razor,Black

β˜… 4.20 (143 reviews)
$26.99
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested

Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested

β˜… 4.50 (143 reviews)
$11.99
Physicians Formula Murumuru Butter Highlighter Makeup Face Powder Make Up, Pearl, Dermatologist Approved

Physicians Formula Murumuru Butter Highlighter Makeup Face Powder Make Up, Pearl, Dermatologist Approved

β˜… 4.40 (143 reviews)
$9.99
Tree Life Wrinkles Botanical Hyaluronic

Tree Life Wrinkles Botanical Hyaluronic

β˜… 4.40 (143 reviews)
$9.99
Revlon Colorstay Cover Foundation Fluid

Revlon Colorstay Cover Foundation Fluid

β˜… 4.50 (142 reviews)
$9.99
Dove Advanced Care Antiperspirant Deodorant for Women Sheer Cool 72 hour sweat and odor protection 2.6 oz

Dove Advanced Care Antiperspirant Deodorant for Women Sheer Cool 72 hour sweat and odor protection 2.6 oz

β˜… 4.70 (142 reviews)
$4.99
Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 110 Blush, .21oz

Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 110 Blush, .21oz

β˜… 4.10 (142 reviews)
$10.00
OGX Nourishing + Coconut Oil Weightless Hydrating Oil Hair Mist, Lightweight Leave-In Hair Treatment with Coconut Oil & Bamboo Extract, Paraben & Sulfate Surfactant-Free, 4 Fl Oz

OGX Nourishing + Coconut Oil Weightless Hydrating Oil Hair Mist, Lightweight Leave-In Hair Treatment with Coconut Oil & Bamboo Extract, Paraben & Sulfate Surfactant-Free, 4 Fl Oz

β˜… 4.60 (142 reviews)
$7.97
Makartt Super Strong Nail Glue for Press ons: Acrylic Nail Tips-Fake Nails-Salon Quality, No UV Needed, Brush On, Quick Dry, Easy Application Durable & Long-Lasting Fast Glue False Nails, Hema Free

Makartt Super Strong Nail Glue for Press ons: Acrylic Nail Tips-Fake Nails-Salon Quality, No UV Needed, Brush On, Quick Dry, Easy Application Durable & Long-Lasting Fast Glue False Nails, Hema Free

β˜… 4.20 (142 reviews)
$5.29
HeeYaa Nail File 12 PCS Professional Reusable 100/180 Grit Double Sides Washable Nail File Manicure Tools for Poly Nail Extension Gel and Acrylic Nails Tools Suit for Home Salon

HeeYaa Nail File 12 PCS Professional Reusable 100/180 Grit Double Sides Washable Nail File Manicure Tools for Poly Nail Extension Gel and Acrylic Nails Tools Suit for Home Salon

β˜… 4.70 (142 reviews)
$4.98
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Exfoliating Towel Microabrasion Washcloths Fiberglass

β˜… 4.50 (142 reviews)
$8.07
Gloria Vanderbilt for Women - 100ml EDT Spray

Gloria Vanderbilt for Women - 100ml EDT Spray

β˜… 4.60 (142 reviews)
$9.99
Gloves In A Bottle Shielding Lotion – Long-Lasting Barrier Moisturizer for Dry, Cracked Hands & Sensitive Skin | Non-Greasy, Fragrance Free Lotion | Safe for Men, Women & Babies 6 Months+ | 8 oz

Gloves In A Bottle Shielding Lotion – Long-Lasting Barrier Moisturizer for Dry, Cracked Hands & Sensitive Skin | Non-Greasy, Fragrance Free Lotion | Safe for Men, Women & Babies 6 Months+ | 8 oz

β˜… 4.40 (142 reviews)
$21.99
Conair Curling Iron & Waver Hair Tool, Triple Barrel, White/Rose Gold | Double Ceramic Conair curling iron with 5/8" outer barrels, a 1/2" inner barrel, 30 heat settings, and auto-off function

Conair Curling Iron & Waver Hair Tool, Triple Barrel, White/Rose Gold | Double Ceramic Conair curling iron with 5/8" outer barrels, a 1/2" inner barrel, 30 heat settings, and auto-off function

β˜… 4.40 (142 reviews)
$18.60
Yamadura Mini Refillable Perfume Portable Atomizer Bottle Refillable Perfume Spray, Refill Pump Case for Traveling and Outgoing (5ml, 4 Pack) 4

Yamadura Mini Refillable Perfume Portable Atomizer Bottle Refillable Perfume Spray, Refill Pump Case for Traveling and Outgoing (5ml, 4 Pack) 4

β˜… 4.30 (142 reviews)
$7.99
Maybelline Makeup Color Sensational Shaping

Maybelline Makeup Color Sensational Shaping

β˜… 4.40 (141 reviews)
$6.98
100 "Derby Premium" Single Edge Razor Blades for straight razor

100 "Derby Premium" Single Edge Razor Blades for straight razor

β˜… 4.70 (141 reviews)
$6.85
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Tweezerman Clipper Fingernail Clippers Toenail

β˜… 4.50 (141 reviews)
$12.49
Maybelline Sensational Shaping Makeup Griege

Maybelline Sensational Shaping Makeup Griege

β˜… 4.40 (141 reviews)
$8.49
Revlon Lustrous Lipstick Moisturizing Quartz

Revlon Lustrous Lipstick Moisturizing Quartz

β˜… 4.30 (141 reviews)
$9.99
13 Pack Replacement Rollers for Amope Pedi Perfect Refills Electronic Foot File-(6 Extra Coarse& 7 Regular Coarse)

13 Pack Replacement Rollers for Amope Pedi Perfect Refills Electronic Foot File-(6 Extra Coarse& 7 Regular Coarse)

β˜… 4.60 (141 reviews)
$9.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.

4,018 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.

Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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