Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Victoria's Secret Lavender Vanilla Fragrance Body Lotion (8 oz)
Aquaphor Healing Ointment Advanced Therapy Skin Protectant Skin Care Set, Body Moisturizer for Dry Skin, Minor Cuts and Burns, Dry Cuticles, Cracked Heels, Hands and Lips, 14 Oz Jar + 1.75 Oz Tube
Body Glide Foot Glide Anti Blister Balm | blister prevention for heels, shoes, cleats, boots, socks, and sandals | Use on toes, heel, ankle, arch, sole and ball of foot | 0.8oz
Naturtint 8A Ash Blonde Permanent Hair Color (Pack of 6), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Tropic Isle Living Jamaican Black Castor Oil 8oz - For Hair Growth, Skin Conditioning, Eyebrows & Eyelashes, Scalp and Nail Care. Strengthen, Moisture & Repair
Mantello Foot Bath, Extra Large, Foot Soaking Tub - Pedicure Bowl - Foot Soak Tub (Blue)
Tropic Isle Living Jamaican Black Castor Oil | Rich in Vitamin E, Omega Fatty Acids & Minerals | For Hair Growth Oil, Skin Conditioning, Eyebrows & Eyelashes, Scalp and Nail Care (PET) (4oz)
Lady Speed Stick Invisible Antiperspirant
Maybelline Sensational Shaping Makeup Almond
L'Oreal Paris Cosmetics Makeup Infallible Pro-Matte Liquid Longwear Foundation, Brown Suede, 1 fl oz.
Neutrogena Makeup Remover Wipes, Daily Ultra-Soft Micellar Cleansing Wipes Gently Re-move Oil & Makeup with No Heavy Residue, formulated without alcohol & Made with Plant-Based Cloth, 25 Ct with Case
Himalaya Purifying Neem Face Wash, Normal to Oily Skin, Turmeric, Vegan, Cruelty Free, Soap and Paraben Free, Dermatologically Tested, SLS/SLES Free, 5.07 Fl Oz, 150 mL, 1 Pack
Secret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Clear Lavender Scent, 2.6 oz
Colorstay Lipstick Longwear Formulated Currant
Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip, Palest Pink, Pale Pink, 1 Count
L'Oreal Paris Colorista Semi Permanent Hair Color for Brunettes, Color Depositing Hair Mask Formula, Teal
L'Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Turqoise
L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple
L'Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Blue
Viori Native Essence Shampoo Bar Made with Rice Water - Handcrafted All Natural Shampoo Bars - Sulfate Free
Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill, Detail & Blend Brows
Old Spice Mens 2-in-1 Shampoo and Conditioner Set, Swagger, Cedarwood Lime Scent, For All Hair Types, Healthier, Fuller, More Moisturized Looking Hair, Barbershop Quality, 29.2 fl oz Each, Twin Pack
Revlon Colorsilk Beautiful Color Permanent Hair Color, (OLD VERSION) 30 Dark Brown (Pack of 3)
Cantu Thermal Shield Heat Protectant with Shea Butter, 5.1 fl oz (Pack of 3)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
