Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Sun Bum Hair Lightener Spray - For Blonde to Medium Brown Hair Types - UV Protecting - Enriched with Pineapple and Meyer Lemon - Vegan - 4 oz
RoC Resurfacing Disks, Hypoallergenic Exfoliating Makeup Remover Pads for Wrinkles and Skin Tone, Hypo-Allergenic Skin Care, Oil-Free Daily Cleanser, 28 Count (Packaging May Vary)
Vanicream Gentle Body Wash -12 fl oz - Formulated Without Common Irritants for Those with Sensitive Skin
Old Spice Mens 2-in-1 Shampoo and Conditioner Set, Fiji, Coconut & Tropical Wood Scent, For All Hair Types, Healthier, Fuller, Moisturized Looking Hair, 21.9 fl oz Each, Twin Pack
Azzaro The Most Wanted Eau de Parfum Intense - Warm Amber Cologne for Men | Fragrance with Cardamom, Caramel & Woody Amber - Long Lasting - Magnetic Mens Scent Perfect for Cool Evenings
Mighty Patch Invisible Best Selling Award Winning
DUO Strip Lash Adhesive, Clear/White - Strong Hold, Waterproof Lash Glue for False Lashes and Lash Clusters, Long-Lasting, Quick-Drying, Invisible Finish, 0.25 oz
Wahl Edge Pro Bump Free Corded Beard Trimmer & Touch-Up Groomer for Men | Edge Beards, Mustaches, Hairlines, And Stubble With Bump-Free Precision – Model 9686-300
Anastasia Beverly Hills Definer Granite
Tinkle Dermaplaning Tool 6ct, Dermaplane Razor for Women, Safe and Easy Peach Fuzz Remover, Eyebrow Trimmer with Protective Cover, Stocking Stuffers
Buffers Fandamei Professional Manicure Rectangular
Celavi Essence Facial Sheet Face Mask Variety Set Classic Authentic Korean Moisturizing Skincare (Variation 1, 12 Count (Pack of 2))
Sunny Isle Jamaican Black Castor Oil - Moisturizing, Thickening, Repairing - 8 Fl Oz
Cremo Body Wash for Men, Bourbon & Oak, 16 Fl Oz | Rich-lathering mens body wash, Moisturizing shower gel, Bourbon and white oak fragrance, Notes of distiller's spice
D&D Wanderlust D&D Hanging Travel Toiletry Bag for Men and Women – Cosmetics, Makeup and Toiletries Organizer Kit with 10 Compartments
Round Brush for Blow Drying, Nano Thermal Ceramic & Ionic Tech Hair Brush with Boar Bristles, Professional Round Barrel Brush for Styling, Curling & Straightening by Sndyi (2.9 Inch, Barrel 1.7 Inch)
GAOY Sheer Light Pink Gel Nail Polish, 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
Everyone 3-in-1 Kids Body Wash, Bubble Bath & Shampoo, Orange, 32oz 2pk | Everyone 3-in-1 Kids Body Wash, Bubble Bath & Shampoo, Orange, 32oz 2pk
Everyone 3-in-1 Kids Soap, Lavender Bubble Bath & Shampoo, 32 oz 2-Pack | Kids body wash | shampoo | bubble bath in one | lavender essential oils | tear-free | toddler to teen | 2-pack value
Vitamin E Oil - 100% Pure & Natural, 85,800 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol, 2 Fl Oz
Tea Tree Lavender Mint Moisturizing Shampoo, Hydrates + Soothes, For Coarse + Dry Hair
Whaline Spa Facial Headband Head Wrap Terry Cloth Towel, 4 Counts, White | Stretch, for Bath Makeup and Sport
Vitamin E Oil - 100% Pure & Natural, 42,900 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol
Whaline Spa Facial Headband Head Wrap Terry Cloth Headband 4 Counts Stretch Towel for Bath, Makeup and Sport (Black)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
