Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Nyx Professional Makeup Pencil Color
Rimmel Lasting Finish Lipstick Misschief
Naturtint Permanent Ammonia Cruelty Coverage
Naturtint Hair Color Permanent I 7 77
Naturtint Permanent Colorant Golden Blonde
Naturtint Permanent Hair Color Blonde
Naturtint Permanent Color Mahogany Blonde
Naturtint Color Permanent Light Blonde
Naturtint Permanent Color Mahogany Chestnut
Fantasy Parfum Spray Britney Spears
Naturtint 7N Hazelnut Blonde Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Loreal Paris Cosmetics Infallible Concealer
Loreal Paris Infallible Foundation Lightweight
Paris Infallible Foundation Lightweight Medium Full
Philips Norelco Bodygroomer Bg7030 49
Cliganic 100 Pure Vitamin Skin
Dabur Gulabari Premium Paraben Cleansing
Glycolic Facial Cleanser Hyperpigmentation Instanatural
Loreal Paris Perfect Radiant Foundation
Luxaza Eyeshadow Shimmer Waterproof Lasting
Luxaza Neutral Metallic Eyeshadow Waterproof
Burts Bees Natural Blossom Botanical
Revlon Super Lustrous Gloss Cherry
Neutrogena Non Greasy Waterproof Dermatologist Ophthalmologist
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
