Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
tweexy Wearable Nail Polish Holder Ring - Ideal Gift for Teenage Girls - Nail Polish Holder Stand for Manicure & Pedicure, Fingernail Painting - Nail Polish Accessories (Flamingo Sparkle)
NIVEA Pampering Coconut and Almond Milk Body Wash, Multipack, 3 x 20 FL OZ | Moisturizing Body Wash for Dry Skin with Nourishing Serum, Enriched with Provitamin B5 and Vitamin E, Paraben Free
Universal Hair Diffuser, Roseo | Adaptable for Blow Dryers, D-1.7-Inch to 2.6-Inch, For Curly or Wavy Hair
The Body Shop Body Butter | 96Hr Nouishing Moisture, For Dry Skin, 6.4 Oz
modelones Nail Strengthener and Growth Nail Hardener Extra Strong and Growth Nude Nail Polish Nail Repair for Damaged Nails Strengthening Polish Ridge Filler for Nails 15ml
Heatless Sleeping Overnight Headband Scrunchie
Ivory Gentle Bath Bar Soap, Safe for Entire Family, Free of Dyes and Heavy Perfumes, Original Scent, 4 oz (10 Count) | Free of Dyes and Heavy Perfumes, Original Scent, 4 oz (10 Count)
ArtNaturals Argan Oil Shampoo & Conditioner Set, 16 fl oz
Yardley London Shea Buttermilk Sensitive Skin Naturally Moisturizing Bath Bar, 4.25 ounce
Yardley London Nourishing Bath Soap Bar Aloe & Avocado, Conditions Skin with Creamy Avocado & Olive Extracts, 4.0 oz Bath Bar, 1 Soap Bar
Burts Bees Holiday Stocking Products
Beautyblender® Super Soft Foundations Reusable Application
Adamia Therapeutic Repair Lotion with Macadamia Nut Oil and Promega-7, Fragrance Free, Paraben Free, Non GMO, 16 Fl Oz (355337-BC00395319)
NYX PROFESSIONAL MAKEUP Matte Lipstick - Sweet Pink (Violet Fuchsia)
NYX PROFESSIONAL MAKEUP Matte Lipstick - Merlot (Plum Red)
Silicone Face Scrubber Exfoliator Facial Cleansing Pads Precision Pore Cleansing Pad Acne Blackheads Removing Face Brush Baby Shower Tool Brushes, Valentine's Day Gift for Makeup Lover
Skull Shaver Pitbull Silver PRO Head & Face Shaver - Premium Cordless Electric Shaver for Wet & Dry Shaving - Ergonomic & Easy-to-Clean Design - Includes Travel Pouch
Tea Tree Special Conditioner, Detangles, Smooths + Softens, For All Hair Types
L.A. COLORS High Shine Lipgloss, Irresistable CLG945
Kate Blanc Cosmetics Jojoba Oil for Hair, Face & Skin. Gua Sha Oil for Face Massage & Dermaplaning (16oz, Organic, 100% Pure, Natural) | 100% Pure, Cold Pressed, Natural, Hexane Free, Glass Bottle
Wet Brush Shower Hair Brush Detangler - Exclusive Ultra-soft IntelliFlex Bristles - Minimizes Pain And Protects Against Split Ends and Breakage - Comb For Women, Men, Wet & Dry Hair - Pink Glitter
Paul Mitchell Extra-Body Sculpting Foam, Adds Fullness, Touchable Finish, For Fine Hair
MORGLES 20 Pcs Wig Caps for Women Men, Stocking Caps for Wigs, Light Brown | 20 Pieces 10 Pack, Nylon, Ventilated, Fits 20-21.5", Washable, Ideal All Hair, Cosplay, Halloween
120 Pack Black 2 Inch Barrettes Women Metal Snap Hair Clips Accessories | Non-Slip Snap Clips Hairpins for Thick Hair,Updos, Braids Buns
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
