Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Bememo Crystals Rhinestones Flatback Decoration
INFINITIPRO BY CONAIR Tourmaline Ceramic 1-Inch Flat Iron Hair Straightener, 1-Inch Flat Iron to Straighten or Curl, 5 Heat Settings, for All Hair Types and Textures, Metallic Gray
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Charcoal 2.65oz
BIC Flex 4 Men's Refillable 4-Blade Razors with 1 Handle and 4 Cartridges, Pivoting Head and Lubricating Strip for Father’s Day
Jergens Skin Firming Lotion for Dry to Extra Dry Skin, Body Lotion with Collagen and Elastin Moisturizer, Tightening Cream for Body, Smoothes and Tones, Dermatologist Tested, 16.8 Oz
Beetles Blooming Gel, 15ml Clear UV LED Nail Art Gel Polish for Aura Nails, Marble, Natural Stone, Watercolor and Floral Print Spreading Effects, Soak Off DIY Manicure Design
4 Pack Face Scrubber,JEXCULL Soft Silicone Facial Cleansing Brush Face Exfoliator Blackhead Acne Pore Pad Cradle Cap Face Wash Brush for Deep Cleaning Skin Care
Nail Clippers Sets High Precisio Stainless Steel Nail Cutter Pedicure Kit Nail File Sharp Nail Scissors and Clipper Manicure Pedicure Kit Fingernails & Toenails with Portable Stylish case (Black)
Neutrogena Hydro Boost Body Gel Cream, Hydrating Body Lotion with Hyaluronic Acid for Normal to Dry Skin, Lightweight Fragrance-Free Hyaluronic Acid Moisturizer, 16 OZ
Revlon Super Lustrous Nail Polish, Chip-Resistant & Longwear Formula, High Shine Finish, 120 Amethyst Smoke, 0.5 fl oz
Raw Plus Rare Vegetable Glycerin/Glycerine Quart (32 fl. oz.), Natural Pure USP Food Grade/Cosmetic Grade, For Skin, Hair, Crafts, Soap Base Oil - Kosher, Halal and Pharmaceutical
PÜR MINERALS 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 - Concealer & Finishing Compact Pressed Powder for Face - Buildable Medium to Full Coverage Foundation Powder
Braun Electric Shaver Head Replacement
200Pcs/Set Disposable Lip Brushes Make Up Brush Lipstick Lip Gloss Wands Applicator Tool Makeup Beauty Tool Kits
e.l.f. Liquid Metallic Eyeshadow, Gel Formula, High-Impact Multi-Dimensional Finish, One-Swipe Coverage, Little Dipper, 0.1 Fl Oz (3mL)
Lustrous Chip Resistant Longwear Formula Blushing
Banana Boat Sport Ultra SPF 100 Sunscreen Spray, 6oz, Sport Sunscreen Spray SPF 100, Banana Boat Sunscreen SPF 100 Spray, High SPF Sunscreen, Water Resistant Sunscreen, 6oz
FAMILIFE Manicure Set, Nail Professional Kit Manicure Kits Nail Clipper Sets, 13PCS Stainless Steel Pedicure Sets Mens Grooming Tool, with Brown Leather Travel Case for Men
Head Shoulders Conditioner Dandruff Collection
HYOUJIN Large Wide Tooth Comb Detangling for Curly,Wet,Dry Hair,Black | Smooth Rounded Teeth Hair Comb for Women,Men,Shower,Detangler Brush for Styling,Ergonomic Handle,for Long,Short Hair
RejuveNaturals Castor Oil (16oz Glass Bottle) USDA Certified Organic, 100% Pure, Cold Pressed, Hexane Free. Boost Hair Growth for Thicker, Fuller Hair, Lashes & Eyebrows.
Maybelline Sensational Ultimatte Lightweight Comfortable
Buxom Plumping High Shine Nourishes Moisturizes
JIMMY CHOO - Signature Eau de Parfum - Women's Fragrance - Floral Fruity - With notes of Green, Tea Rose & Vibrant Wood
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
