Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Oulac Shimmer Cream Eyeshadow also for Highlighter Blendable Eye Shadow Waterproof&Long Lasting with Moisturizing Formula Soft Shimmer Eye Make-up,Vegan & Cruelty-Free,6g 23
Oulac Shimmer White Cream Eyeshadow-Eye Primer| as Highlighter Waterproof & Long Lasting Blendable Glitter Eyeshadow Natural Color Eye Shadow for Women,Vegan 6g (01)
RARJSM Milky White Gel Nail Polish with Glitter Gold Shimmer Pigment Jelly Cream White Nude Gel Polish Neutral Color 15ml Sparkle Natural Color Soak off UV LED Cured for Home Salon DIY Nail Art
Oulac Matte Liquid Pink Lipstick for Women, Pink Nude Long Lasting Lipstick, Waterproof Lip Stain, No Transfer, Creamy High Pigmented Formula with Vitamin E, Vegan & Cruelty-Free M16
American Crew Men's Hair Fiber (OLD VERSION), Like Hair Gel with High Hold with Low Shine, 3 Oz (Pack of 1)
CLEVERMAN Lightest Blond Hair & Beard Dye for Men, All-in-One Reusable Kit - Men's Color For Natural-Looking Gray Coverage, Professional-Quality and Ammonia-Free
Patchology Eye Want Cake Limited Edition Hydrating & Smoothing Eye Patches – Under Eye Masks for Puffy Eyes, Dark Circles, and Fine Lines – Birthday Cake Inspired Self-Care Essentials, 5-Pack
Moresoo Clip in Hair Extensions Natural Black #1B, Remy Human Hair, 20 Inch 120g 7pcs, Seamless Clip ins Invisible, Natural Blend for Daily Wear, Add Volume And Length
Cerave Retinol Smoothing Brightening Fragrance
Conair Retractable Concentrator Attachments Tourmaline
Covergirl Ageless Instant Foundation Packaging
Gellen Maple Brown Nail Polish, Halloween Fall Winter Leaf Regular Nail Polish Air Dry 6-Color Set for Finger Toe Nails Home Salon Manicure Women Girl Gifts, Not UV Gel, Hema Free, Non Toxic, TPO Free
COVERGIRL Advanced Radiance Age Defying Foundation Makeup, Creamy Natural 120, 1 Ounce (Packaging May Vary) Liquid Foundation Base
Philips Tt2000 43 Bodygroom Replacement
Wanted Parfums Coeur Fragrance Spray
Anastasia Beverly Hills Brow Brown
Hanz de Fuko Quicksand – Premium Men’s Hair Styling Wax & Dry Shampoo for a High Hold, Ultra Matte Finish – Ideal Texture Product for Thin, Thick and All Hair Types – 2 oz, Travel Size
Erborian Cc Cream
The Makeup Eraser Original Pink
Including Waterproof Eyeliner Foundation Lipstick
Bristles Scrubber Exfoliating Massage Suitable
Magnetic Eyelashes Applicator Kit Beginner Friendly
BC BONACURE pH 4.5 Color Freeze Micellar Silver Shampoo, 33.8-Ounce
Gold Bond Ultimate Softening Calloused
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
