Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
John Frieda Go Blonder Lightening Spray, Controlled Hair Lightener to Gradually Lighten Hair, with Citrus and Chamomile BlondMend Technology, 3.5 Oz
Advanced Clinicals Hyaluronic Acid Moisturizer Body Cream W/Vitamin E | Hydrating Cream & Body Lotion For Women & Men To Help Improve Look of Wrinkles, Dry Skin, Crepey Looking Skin, 16 Ounce
Cleansing Waterproof Exfoliating Massaging Rechargeable
TRESemmé Rich Moisture Shampoo and Conditioner 2 Count Rich Moisture for Dry Hair Formulated With Vitamin E and Biotin 28 oz
Vanicream Anti-Perspirant Deodorant for Sensitive Skin - 2.25 oz - Clinical-Strength Deodorant with 24-Hour Protection - Unscented
Amazon Basics Petroleum Petrolatum Protectant
Relieving Sensitive Dermatologist Recommended Packaging
Professionnel Shampoo Chelating Vibrancy Softness
Depvko 21pcs Nail Drill Bits Sets, 3/32 Inch Cuticle Electric Nail File and Ceramic Acrylic Gel Nail Bit Kit, Acrylic Nail Art Tools, Carbide Remover Bits for Manicure Pedicure, Home Salon
MANSCAPED® The Crop Preserver®, Men's Ball Deodorant, Male Care Hygiene Moisturizer, Anti-Chafing Groin Protection with Cooling Aloe Vera, Refined® Scent, 4oz
Bioderma Sébium Refiner Minimizer Acne Prone
NågraCoola CLIE Facial Cleansing Brush, Waterproof and Rechargeable Face Scrub Brush for Men & Women, Cleansing, Exfoliating and Massaging, Electric Face Scrubber - Blue
Moroccanoil Blonde Perfecting Purple Shampoo
ForPro Professional Embossed Pop-Up Hair Foil Sheets for Salon Hair Color & Highlights, Pre-Cut Aluminum Foils, Non-Slip Embossed Texture, 5" W x 10.75" L, 500-Count
Paulas Choice Skin Pore Reducing Antioxidants Large Combination
Gold Bond Ultimate Healing Therapy
Bump Stopper 2 Double Strength Razor Bump Treatment | Formulated to Relieve Razor Burn | Eliminates Ingrown Hairs | Aftershave For Men - 0.5 OZ
Celeb Luxury Color Depositing Conditioner - Color Refresher with Bondfix Bond Rebuilder, Viral and Gem Lites, Pairs with Colorwash
Amlactin Smoothing Alpha Hydroxy Exfoliates Non Greasy
Melixir Vegan Lip Butter (12 Colors), Hydrating Tinted Lip Balm Stick, Bee-Free, Petrolatum-Free, Plant-Based, Moisturizes Dry & Chapped Lips With Shea Butter, Sheer, Natural Finish - #02 Nudy Rose
Loreal Paris Protecting Conditioner Anit Oxidants
Dial Men 3 in 1 Body, Hair and Face Wash, Refresh, 32 Fl Oz, Blue Sage Scent, Cleanses Deep + Gentle on Skin with Clean Rinse Technology
Maliton Toiletry Bag for Men & Women Travel Toiletry Bag Hanging Toiletry Bag Hygiene Organizer with 4 Compartments Waterproof Bathroom Shower Bag Large Toiletries Travel Bag(Black (Navy Blue)
Dove Advanced Care Antiperspirant Deodorant Spray Powder Soft 3.8 oz 3PK | To help skin barrier repair after shaving 72 hour antiperspirant deodorant for soft underarms with boosted ceramide levels
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
