Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Bath Bombs for Kids w/Surprise Inside, Mermaid Bath Bombs for Girls with Jewelry & Jewelry Box for Kids Organic, Skin Moisturizing, Natural Bubble, Birthday Gifts, Valentines Day Gift for Boys, Girls
40pcs Eyebrow Razor for Women, Face Shaver Kit Dermaplaning Tool for Peach Fuzz Removal, Stainless Steel Blades with Protective Covers | Eyebrow Trimmer, Facial Hair Removal
Melixir Petrolatum Nourishing Plant Based Chapstick
Melixir Vegan Lip Butter (12 Colors), Hydrating Tinted Lip Balm Stick, Bee-Free, Petrolatum-Free, Plant-Based, Moisturizes Dry & Chapped Lips With Shea Butter, Sheer, Natural Finish - #03 Red Velvet
Clipper Lithium Cordless Haircutting Trimming
CHI G2 Titanium Infused Ceramic 1" Flat Iron Hair Straightener, Digital Temperature Control, Color-Coded Heat Settings for All Hair Types, Fast Heat-Up & Smooth Frizz-Free Finish
Neutrogena Norwegian Formula Moisturizing Hand Cream & Lotion for Dry Hands, Fragrance Free Glycerin Concentrated Relief, Over 200 Uses, 6 Pack, 2 oz Each (Total 12 Fl Oz)
Revlon Waterproof Smudgeproof Longwearing Ultra Fine
Chi Straightener Temperature Color Coded Frizz Free
Element Tattoo Supply Nighthawk Black Tattoo Ink 2oz Super Dark Formula for Lining Shading Mixing Consistent Outlines for Human Skin
L'Oreal Paris Elvive Dream Lengths Hair Mask, Nourishing & Strengthening Treatment, Enriched with Castor Oil, For Long, Damaged Hair 300ml
Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set - Shine Finish and Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
MANSCAPED® The Lawn Mower® 5.0 Ultra Groin & Body Hair Trimmer – Dual-Head SkinSafe® Trimmer & Foil Blades, Waterproof Wet/Dry Groomer, USB-C Rechargeable with Travel Case, Men’s Ball Shaver, Black
Maybelline New York Ultra-Liner Liquid Liner, Waterproof, Black 135L-01 , 0.25 fl oz (7.3 ml)
Buruis Hanging Toiletry Bag for Women and Men, Large Water-Resistant Makeup Organizer with Sturdy Hook, Lightweight Nylon Dopp Kit for Full-Sized Toiletries & Cosmetics, Black
Element Tattoo Supply Nighthawk Black Tattoo Ink 1oz | Professional Ultra Dark High Pigment Lining Packing Shading Bold Lines Deep Healed Results Made in USA
Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin, Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz
Sunny Isle Extra Dark Jamaican Black Castor Oil - Natural Hair, Scalp & Skin Treatment - 4 Fl Oz
deweisn Folding Lighted Makeup Mirror with 72 LEDs 3 Colors Light Modes USB Rechargable 1800mA Batteries Portable Ultra Thin Compact Vanity Mirror Dimmable Travel Mirror
Folding Lighted Makeup Mirror with 72 LEDs 3 Colors Light Modes USB Rechargable 1800mA Batteries Portable Ultra Thin Compact Vanity Mirror Dimmable Travel Mirror
SheaMoisture Beard Kit (Wash, Oil, Detangler & Balm), Gifts for Men | Beard Care Kit for Men with Beard Wash, Conditioning Beard Oil, Beard Detangler, Beard Balm | Subtle Cocoa Vanilla Scent
Curve Men's Cologne Fragrance Spray, Spicy Wood Magnetic Scent for Day or Night, 6.8 Fl Oz
Crave Naturals Glide Thru Detangling Hairbrush that Glides Through Tangles For Wet, Dry and Damaged Hair - Gentle Detangler Styling Tool for Adults, Kids, Men and Women - 7.5 x 3 in, Turquoise
Crave Naturals Glide Thru Hair Brush - Detangler Brush for Curly, Straight, Wet or Dry Hair - Gentle Detangling Brushes for Adults, Kids, Toddlers - Hair Accessories for Women, 7.5x3" - Pink
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
