Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Including Waterproof Eyeliner Foundation Lipstick

Including Waterproof Eyeliner Foundation Lipstick

β˜… 4.60 (26 reviews)
$19.45
Gold Bond Ultimate Softening Calloused

Gold Bond Ultimate Softening Calloused

β˜… 4.70 (26 reviews)
$7.48
Covergirl Eye Enhancers 4 Kit Shadow

Covergirl Eye Enhancers 4 Kit Shadow

β˜… 4.30 (25 reviews)
$5.48
Wavytalk Diffuser Professional Attachment Concentrator

Wavytalk Diffuser Professional Attachment Concentrator

β˜… 4.40 (25 reviews)
$36.71
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Pure Body Naturals Argan Oil for Skin and Face - 4 fl oz Cold Pressed, Light, Non-Greasy, Nourishing Pure Argan Oil for Hair - Aceite de Argan

β˜… 4.70 (25 reviews)
$11.99
Physicians Formula Happy Booster Boosting

Physicians Formula Happy Booster Boosting

β˜… 4.50 (25 reviews)
$11.48
Instanatural Vitamin Serum Hyaluronic Acid

Instanatural Vitamin Serum Hyaluronic Acid

β˜… 4.40 (25 reviews)
$21.95
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Good Dye Young

β˜… 4.20 (25 reviews)
$18.99
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Good Dye Young Semi-Permanent Hair Color, Vegan and Cruelty-Free Purple Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, PPL Eater)

β˜… 4.20 (25 reviews)
$18.99
Handcraft Blends Grapeseed Cold Pressed Hexane Free

Handcraft Blends Grapeseed Cold Pressed Hexane Free

β˜… 4.60 (25 reviews)
$9.99
Suavecito Pomade Firme Strong Hold

Suavecito Pomade Firme Strong Hold

β˜… 4.70 (25 reviews)
$14.99
Instanatural Hyaluronic Ingredients Advanced Moisturizer

Instanatural Hyaluronic Ingredients Advanced Moisturizer

β˜… 4.40 (25 reviews)
$18.95
AZUREBEAUTY Warm White Nail Polish – Quick Dry, Long-Lasting, Natural Glossy Finish for DIY Manicure & Nail Art, Salon Quality, 10ml for Women

AZUREBEAUTY Warm White Nail Polish – Quick Dry, Long-Lasting, Natural Glossy Finish for DIY Manicure & Nail Art, Salon Quality, 10ml for Women

β˜… 4.20 (25 reviews)
$5.99
Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer, Beard Styler & Men's Hair Clipper, 9 Length Settings & Self-Sharpening Skin-Friendly Blades, MG3919/50

Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer, Beard Styler & Men's Hair Clipper, 9 Length Settings & Self-Sharpening Skin-Friendly Blades, MG3919/50

β˜… 4.40 (24 reviews)
$24.96
Nivea Plusc Anti Wrinkle Energy Cream

Nivea Plusc Anti Wrinkle Energy Cream

β˜… 4.40 (24 reviews)
$17.45
Simpler Hair Color for Men Kit for Full Gray Coverage - Medium Brown Men’s Hair Dye - Easy Hair or Beard Dye for 100% Gray Coverage - Ammonia Free Hair Color, Beard Coloring for Men

Simpler Hair Color for Men Kit for Full Gray Coverage - Medium Brown Men’s Hair Dye - Easy Hair or Beard Dye for 100% Gray Coverage - Ammonia Free Hair Color, Beard Coloring for Men

β˜… 3.80 (24 reviews)
$49.95
Brut Classic After Shave for Men - Absorbs Quickly to Clean and Tone Skin for a Refreshing Feel - Mens Aftershave with Iconic Masculine Scent - 5 oz

Brut Classic After Shave for Men - Absorbs Quickly to Clean and Tone Skin for a Refreshing Feel - Mens Aftershave with Iconic Masculine Scent - 5 oz

β˜… 4.60 (23 reviews)
$6.54
Rainbow Bath Bombs for Kids, Handmade 4 Pcs Kid Bath Bombs Gift Set, Valentines Day Gifts for Kids Daughter Boys, Easter Basket Stuffers Easter Gifts Kid Bubble Fizzy

Rainbow Bath Bombs for Kids, Handmade 4 Pcs Kid Bath Bombs Gift Set, Valentines Day Gifts for Kids Daughter Boys, Easter Basket Stuffers Easter Gifts Kid Bubble Fizzy

β˜… 4.50 (23 reviews)
$9.99
Sheets Temporary Tattoos Animal、unicorn、mermaid、universe、shark、dinosaur、pirate、butterflies Stickers

Sheets Temporary Tattoos Animal、unicorn、mermaid、universe、shark、dinosaur、pirate、butterflies Stickers

β˜… 4.40 (23 reviews)
$7.99
Sweatblock Antiperspirant Clinical Strength Reduce

Sweatblock Antiperspirant Clinical Strength Reduce

β˜… 4.10 (23 reviews)
$19.97
Mighty Patch Surface Best Selling Hydrocolloid

Mighty Patch Surface Best Selling Hydrocolloid

β˜… 4.60 (23 reviews)
$17.97
Minimalist Salicylic Blackheads Reduces Exfoliant

Minimalist Salicylic Blackheads Reduces Exfoliant

β˜… 4.40 (23 reviews)
$9.98
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Cerave Renewing Cream Salicylic Moisturizer

β˜… 4.70 (23 reviews)
$19.99
MAKI YIKA Red Lipstick for Women Metallic Lipsticks Glitter Long Lasting Lipstick No Smudge No Transfer Liquid Lip Gloss (BR20 Crushed Ruby)

MAKI YIKA Red Lipstick for Women Metallic Lipsticks Glitter Long Lasting Lipstick No Smudge No Transfer Liquid Lip Gloss (BR20 Crushed Ruby)

β˜… 4.20 (23 reviews)
$8.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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