Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Gillette Venus Extra Smooth Womens Razor Blade Refills, 6 Count, Designed for a Close, Smooth Shave
Spice Deodorant 2 25oz Sport Solid
Old Spice Endurance Anti Perspirant Deodorant
Large Flat Top Kabuki Foundation Brush by Keshima - Premium Makeup Brush for Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.6" Top Diameter
J-MEE Hair Bands 100PCS Seamless Cotton Ponytail Holders Scrunchies Hair Accessories for Thick Hair (black)
J-MEE Hair Bands Hair ties for Thick Hair 100PCS Seamless Cotton Simply Ponytail Holders Headband Scrunchies Hair Accessories No Crease Damage (Neutral Colors)
OGX Extra Strength Hydrate Repair + Argan Oil of Morocco Hair Mask Deep Moisturizing Conditioning Treatment, Citrus, 6 Ounce
Home Health Original Castor Oil, Promotes Healthy Hair And Skin, Natural Skin Moisturizer - Pure, Cold Pressed, Non-GMO, Hexane-Free, Solvent-Free, Paraben-Free, Vegan - 16 fl oz
Naturtint 7GM Chocolate Caramel Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Travel Toiletry Bag for Women and Men, Water-resistant Shaving Bag for Toiletries Accessories, Foldable Storage Bags with Divider and Handle for Cosmetics Toiletries Brushes Tools
Aveeno Moisturizing Weightless Paraben Free Oxybenzone Free
Arkam Beard Straightener for Men -Premium Heated Beard Brush Kit w/Anti-Scald Feature, Dual Action Hair Comb and Hard Shell Travel Case for Medium to Long Beards - Costume and Grooming Gifts for Men
HEMPZ Body Lotion - Sweet Pineapple and Honey Melon - Daily Moisturizing Cream - 17oz
Design Essentials Honey Creme Moisture Retention Super Detangling Conditioning Shampoo, Sulfate Free for Moisturizing and Strengthening Hair, 32 Fl Oz (Pack of 1)
Azzaro The Most Wanted Parfum - Spicy Woody Cologne for Men | Fragrance with Ginger, Woody Notes & Bourbon Vanilla - Long Lasting - Enhancing Mens Scent Perfect for Fall and Winter
Vaseline Blueseal Petroleum Jelly Original
Conair Double Ceramic ¾-Inch Curling Iron, ¾-Inch Barrel Creates Tight Curls, Hair Curler for Use on Short, Medium, & Long Hair, White/Rose Gold
BioSilk Silk Therapy Original, Reconstructing Leave-In Hair Treatment, Adds Shine, Smooths & Prevents Split Ends, Sulfate-Free, Paraben-Free, Cruelty-Free, 2.26 Oz
Bioderma Atoderm Intensive Ultra Nourishing Cream
L'Oreal Paris L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Deep Violet, 0.26 Fl Oz., 1 Count
Olay Hyaluronic Vitamin Cleansing Nourishing
Neutrogena Night Calming Makeup Remover Face Wipes, Nighttime Cleansing Towelettes Remove Sweat, Dirt & Makeup & Calms Skin, Hypoallergenic, 100% Plant Based Cloth, Twin Pack, 2 x 25 ct
Joligrace Makeup Cosmetic Jewelry Organizer
BabylissPRO Nano Titanium Ultra-Thin Hair Straightener, Professional Flat Iron, 5-Inch Extended Plates for Faster Straightening, for All Hair Types
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
