Beauty & Personal Care Market Intelligence

Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

4,017 Products
$19.00 Avg. Price
4,749 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
🏆 See the 50 best selling Beauty & Personal Care products ›
Maybelline Eye Studio Lasting Drama Gel Liner - Brown - 2 Pack

Maybelline Eye Studio Lasting Drama Gel Liner - Brown - 2 Pack

β˜… 4.40 (17,839 reviews)
$8.00
40 Counts Orange Color Metal Snap Hair Clips 2 Inch Barrettes for Women Accessories

40 Counts Orange Color Metal Snap Hair Clips 2 Inch Barrettes for Women Accessories

β˜… 4.70 (17,745 reviews)
$5.90
Redken Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair

Redken Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair

β˜… 4.50 (17,728 reviews)
$68.00
Dove Refreshing Body Wash Cucumber and Green Tea 4 Count Revitalizes and Refreshes Skin Cleanser That Effectively Washes Away Bacteria While Nourishing Your Skin 22 oz

Dove Refreshing Body Wash Cucumber and Green Tea 4 Count Revitalizes and Refreshes Skin Cleanser That Effectively Washes Away Bacteria While Nourishing Your Skin 22 oz

β˜… 4.80 (17,709 reviews)
$18.29
Gellen Polish Neutral Colors Manicure

Gellen Polish Neutral Colors Manicure

β˜… 4.20 (17,655 reviews)
$9.99
Backstage Black Glitter. 10g Chunky Face, Hair, Eye and Body for Women. Rave, Festival Accessories, Cosmetic Makeup.

Backstage Black Glitter. 10g Chunky Face, Hair, Eye and Body for Women. Rave, Festival Accessories, Cosmetic Makeup.

β˜… 4.40 (17,648 reviews)
$8.99
Rose Gold Biodegradable Glitter. 10g Chunky Face Hair Eye and Body Sparkles for Women. Rave Festival Accessories, Cosmetic Makeup. Loose Glitz Set

Rose Gold Biodegradable Glitter. 10g Chunky Face Hair Eye and Body Sparkles for Women. Rave Festival Accessories, Cosmetic Makeup. Loose Glitz Set

β˜… 4.40 (17,648 reviews)
$6.99
Aunt Jackie's Curls and Coils Quench Moisture Intensive Leave-In Hair Conditioner for Natural Curls, Coils and Waves, Enriched with shea Butter, 16 oz

Aunt Jackie's Curls and Coils Quench Moisture Intensive Leave-In Hair Conditioner for Natural Curls, Coils and Waves, Enriched with shea Butter, 16 oz

β˜… 4.50 (17,622 reviews)
$9.29
Braun Series 3 Pro Skin Electric Shaver Replacement Head - 32B - Compatible with Electric Razors 3000s, 3010s, 3040s, 3050cc, 3070cc, 3080s, 3090cc

Braun Series 3 Pro Skin Electric Shaver Replacement Head - 32B - Compatible with Electric Razors 3000s, 3010s, 3040s, 3050cc, 3070cc, 3080s, 3090cc

β˜… 4.60 (17,586 reviews)
$22.49
COSITTE USB Nail Drill Machine for Acrylic Nail Kit | Electric Nail Drill File Polishing Tool Manicure Pedicure Kit Efile Nail Supplies for Home Salon,Black

COSITTE USB Nail Drill Machine for Acrylic Nail Kit | Electric Nail Drill File Polishing Tool Manicure Pedicure Kit Efile Nail Supplies for Home Salon,Black

β˜… 4.40 (17,537 reviews)
$13.85
BESKAR XL Larger Shower Foot Scrubber Mat with Non-Slip Suction Cups | Cleans, Smooths, Exfoliates, Massages Your Feet Without Bending, Improve Foot Circulation, Soothes Tired Feet

BESKAR XL Larger Shower Foot Scrubber Mat with Non-Slip Suction Cups | Cleans, Smooths, Exfoliates, Massages Your Feet Without Bending, Improve Foot Circulation, Soothes Tired Feet

β˜… 4.30 (17,477 reviews)
$16.99
Braun Electric Razor for Men, Series 3 310s Electric Foil Shaver, Rechargeable, Wet & Dry

Braun Electric Razor for Men, Series 3 310s Electric Foil Shaver, Rechargeable, Wet & Dry

β˜… 4.30 (17,419 reviews)
$69.99
TRESemmΓ© TRES Two Hair Spray 6 Count Extra Hold for Maximum Hold that’s Never Sticky or Stiff Humidity Resistant Hairspray that Sprays on Dry 11 oz

TRESemmΓ© TRES Two Hair Spray 6 Count Extra Hold for Maximum Hold that’s Never Sticky or Stiff Humidity Resistant Hairspray that Sprays on Dry 11 oz

β˜… 4.70 (17,001 reviews)
$48.99
Hoson 1/2 Inch Curling Iron Professional, Ceramic Tourmaline Curl Wand Barrel, Hair Curler Iron for Long & Short Hair,Glove Include, Gold

Hoson 1/2 Inch Curling Iron Professional, Ceramic Tourmaline Curl Wand Barrel, Hair Curler Iron for Long & Short Hair,Glove Include, Gold

β˜… 4.20 (16,991 reviews)
$26.99
Makartt Poly Nail Gel 50ML: Professional Builder for Nail Extension | Nude Color Gel, Natural-Looking Nail Extension, Nail Strengthener, Thick Consistency, Home Salon DIY

Makartt Poly Nail Gel 50ML: Professional Builder for Nail Extension | Nude Color Gel, Natural-Looking Nail Extension, Nail Strengthener, Thick Consistency, Home Salon DIY

β˜… 4.40 (16,984 reviews)
$8.99
Scissors Thinning Professional Trimming Hairdressing

Scissors Thinning Professional Trimming Hairdressing

β˜… 4.50 (16,977 reviews)
$12.90
Mon Platin Boosting Shampoo Hyaluronic

Mon Platin Boosting Shampoo Hyaluronic

β˜… 4.10 (16,971 reviews)
$38.00
Ethereal Nature 99% Natural Hair Oil Blend with Castor 75 ml

Ethereal Nature 99% Natural Hair Oil Blend with Castor 75 ml

β˜… 4.40 (16,925 reviews)
$4.99
Ethereal Nature Hair Oil clear, blend, Tea Tree, 2.5 Fl Oz

Ethereal Nature Hair Oil clear, blend, Tea Tree, 2.5 Fl Oz

β˜… 4.40 (16,925 reviews)
$6.72
Ethereal Nature 99% Natural Hair Oil Blend Olive, Clear, 7.10 Fl Oz

Ethereal Nature 99% Natural Hair Oil Blend Olive, Clear, 7.10 Fl Oz

β˜… 4.40 (16,923 reviews)
$6.99
Philips BG3010/15 Showerproof Body Shaver, Black

Philips BG3010/15 Showerproof Body Shaver, Black

β˜… 4.40 (16,912 reviews)
$55.99
Conair Topsy Tail Hair Tool - Ponytail Hair Loop Styling Tool - Includes Hair Ties Hair Styling Kit Included - 5-Piece Set

Conair Topsy Tail Hair Tool - Ponytail Hair Loop Styling Tool - Includes Hair Ties Hair Styling Kit Included - 5-Piece Set

β˜… 4.50 (16,910 reviews)
$8.22
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Poppy-lar

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Poppy-lar

β˜… 4.30 (16,828 reviews)
$4.29
Didder Rose Gold Crystal Tiara Crown Headband Princess Elegant Crown with combs for Women Girls Bridal Wedding Prom Birthday Party

Didder Rose Gold Crystal Tiara Crown Headband Princess Elegant Crown with combs for Women Girls Bridal Wedding Prom Birthday Party

β˜… 4.60 (16,816 reviews)
$9.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,017 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.

4,017 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.

Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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