Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Everyone Eucalyptus Cleanser Extracts Essential
American Forming Cream Pliable Medium
Unrefined Ivory Shea Butter Moisturizing
Dove Body Wash Sensitive Ounce
Bonnet Queen Satin Sleeping Adjustable
American Crew Forming Version Medium
Zentoes Moisturizing Toeless Cracked Regular
Kiko Milano Hydra Lipgloss Softening
Whaline Scrunchies Velvet Bobble Elastics
Color Wow Root Cover Brown
Moisturizing Hydrating Moisturizer Completely Non Greasy
Vicks Vaposhower Aromatherapy Eucalyptus Essential
Burts Bees Honey Moisturizing Balm
Burts Bees Beeswax Vitamin Peppermint
Artnaturals Balance Purple Shampoo Conditioner
Kissio Enhancer Extracts Plumping Moisturizing
EstΓ©e Lauder 24 Hour Long Wear Foundation
Pounds Tea Peppermint Odors Softens Purely Northwest
Peppermint Itching Stubborn Odor Softens Callouses Relieves Northwest 2lb
Gillette Fusion Proshield Refills Packaging
Neutrogena Hydro Boost Gel Cream 3units
Covergirl Foundation Packaging Hypoallergenic Mirrored
Taiff Curves Xxmm Curling Iron
Revlon Detangle Smooth Black Cushion
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.