Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Everyone Eucalyptus Cleanser Extracts Essential

Everyone Eucalyptus Cleanser Extracts Essential

β˜… 4.60 (21,950 reviews)
$23.38
American Forming Cream Pliable Medium

American Forming Cream Pliable Medium

β˜… 4.60 (21,875 reviews)
$27.00
Unrefined Ivory Shea Butter Moisturizing

Unrefined Ivory Shea Butter Moisturizing

β˜… 4.60 (21,860 reviews)
$17.50
Dove Body Wash Sensitive Ounce

Dove Body Wash Sensitive Ounce

β˜… 4.80 (21,843 reviews)
$24.28
Bonnet Queen Satin Sleeping Adjustable

Bonnet Queen Satin Sleeping Adjustable

β˜… 4.30 (21,835 reviews)
$12.99
American Crew Forming Version Medium

American Crew Forming Version Medium

β˜… 4.60 (21,804 reviews)
$9.38
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Zentoes Moisturizing Toeless Cracked Regular

β˜… 4.50 (21,675 reviews)
$14.99
Kiko Milano Hydra Lipgloss Softening

Kiko Milano Hydra Lipgloss Softening

β˜… 4.70 (21,584 reviews)
$11.20
Whaline Scrunchies Velvet Bobble Elastics

Whaline Scrunchies Velvet Bobble Elastics

β˜… 4.80 (21,423 reviews)
$8.49
Color Wow Root Cover Brown

Color Wow Root Cover Brown

β˜… 4.20 (21,373 reviews)
$34.50
Moisturizing Hydrating Moisturizer Completely Non Greasy

Moisturizing Hydrating Moisturizer Completely Non Greasy

β˜… 4.80 (21,339 reviews)
$24.06
Vicks Vaposhower Aromatherapy Eucalyptus Essential

Vicks Vaposhower Aromatherapy Eucalyptus Essential

β˜… 4.50 (21,287 reviews)
$24.94
Burts Bees Honey Moisturizing Balm

Burts Bees Honey Moisturizing Balm

β˜… 4.70 (21,216 reviews)
$43.08
Burts Bees Beeswax Vitamin Peppermint

Burts Bees Beeswax Vitamin Peppermint

β˜… 4.70 (21,210 reviews)
$13.99
Artnaturals Balance Purple Shampoo Conditioner

Artnaturals Balance Purple Shampoo Conditioner

β˜… 4.30 (21,165 reviews)
$20.71
Kissio Enhancer Extracts Plumping Moisturizing

Kissio Enhancer Extracts Plumping Moisturizing

β˜… 3.80 (21,140 reviews)
$9.98
EstΓ©e Lauder 24 Hour Long Wear Foundation

EstΓ©e Lauder 24 Hour Long Wear Foundation

β˜… 4.60 (21,139 reviews)
$44.20
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Pounds Tea Peppermint Odors Softens Purely Northwest

β˜… 4.70 (21,104 reviews)
$31.65
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Peppermint Itching Stubborn Odor Softens Callouses Relieves Northwest 2lb

β˜… 4.70 (21,094 reviews)
$27.55
Gillette Fusion Proshield Refills Packaging

Gillette Fusion Proshield Refills Packaging

β˜… 4.70 (21,083 reviews)
$19.99
Neutrogena Hydro Boost Gel Cream 3units

Neutrogena Hydro Boost Gel Cream 3units

β˜… 4.40 (21,071 reviews)
$47.99
Covergirl Foundation Packaging Hypoallergenic Mirrored

Covergirl Foundation Packaging Hypoallergenic Mirrored

β˜… 4.60 (21,037 reviews)
$6.98
Taiff Curves Xxmm Curling Iron

Taiff Curves Xxmm Curling Iron

β˜… 4.60 (20,995 reviews)
$33.90
Revlon Detangle Smooth Black Cushion

Revlon Detangle Smooth Black Cushion

β˜… 4.50 (20,950 reviews)
$9.98

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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