Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Farmacy 2% Salicylic Acid Toner for Face - Deep Sweep BHA Liquid Exfoliant + Pore Cleaner - Controls Oil, Gently Exfoliates + Refines Pores - Skin Care for Combo, Oily + Blemish-Prone Skin - (120ml)

Farmacy 2% Salicylic Acid Toner for Face - Deep Sweep BHA Liquid Exfoliant + Pore Cleaner - Controls Oil, Gently Exfoliates + Refines Pores - Skin Care for Combo, Oily + Blemish-Prone Skin - (120ml)

★ 4.60 (21 reviews)
$34.00
Bestope Synthetic Foundation Blending Concealers

Bestope Synthetic Foundation Blending Concealers

★ 4.50 (21 reviews)
$8.54
Head Shoulders Treatment Dandruff Collection

Head Shoulders Treatment Dandruff Collection

★ 4.50 (21 reviews)
$14.13
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Carols Daughter Textured Paraben Packaging

★ 4.50 (21 reviews)
$10.19
Sheamoisture Marfura Hydration Intensive Treatment

Sheamoisture Marfura Hydration Intensive Treatment

★ 4.60 (21 reviews)
$12.97
Toute Nuit Wrinkle Patches – Triangle – Face Tape for Forehead, Eyes & Lips – Hypoallergenic Anti Wrinkle Patches – 45 Count, Made in USA

Toute Nuit Wrinkle Patches – Triangle – Face Tape for Forehead, Eyes & Lips – Hypoallergenic Anti Wrinkle Patches – 45 Count, Made in USA

★ 4.00 (21 reviews)
$18.95
Neutrogena Hydrating Hyaluronic Non Comedogenic Complexion

Neutrogena Hydrating Hyaluronic Non Comedogenic Complexion

★ 4.60 (21 reviews)
$19.97
Sheamoisture Coconut Hibiscus Conditioner Sulfate

Sheamoisture Coconut Hibiscus Conditioner Sulfate

★ 4.60 (21 reviews)
$14.97
KTMOUW Makeup Bag 3 Pcs waterproof Cosmetic Bag Portable Travel Cosmetic Bag Weave Organizer storage bag (Black)

KTMOUW Makeup Bag 3 Pcs waterproof Cosmetic Bag Portable Travel Cosmetic Bag Weave Organizer storage bag (Black)

★ 4.50 (21 reviews)
$13.86
Heroine Make by KISSME Waterproof Eyeliner for Intense Color & Ultra-Fine 0.1mm Tip, Liquid Eyeliner Pen with Organic Beauty Serum, Cat Eye Liner for Long Lasting Eyelines, Natural Brown, 1 EA, PRIME

Heroine Make by KISSME Waterproof Eyeliner for Intense Color & Ultra-Fine 0.1mm Tip, Liquid Eyeliner Pen with Organic Beauty Serum, Cat Eye Liner for Long Lasting Eyelines, Natural Brown, 1 EA, PRIME

★ 4.20 (21 reviews)
$17.99
Red by Kiss Premium Bow Wow X Power Wave Durag, 360 Wave Compression Cap for Men & Women, Adjustable Hook-&-Loop Strap, Stylish & Durable, Ideal for Locs, Braids, Finger Waves (Jumbo Velvet - Black)

Red by Kiss Premium Bow Wow X Power Wave Durag, 360 Wave Compression Cap for Men & Women, Adjustable Hook-&-Loop Strap, Stylish & Durable, Ideal for Locs, Braids, Finger Waves (Jumbo Velvet - Black)

★ 4.30 (21 reviews)
$8.99
Dior Rouge Transfer Liquid Lipstick

Dior Rouge Transfer Liquid Lipstick

★ 4.00 (21 reviews)
$48.00
Neutrogena Therapeutic Salicylic Seborrheic Dermatitis

Neutrogena Therapeutic Salicylic Seborrheic Dermatitis

★ 4.50 (20 reviews)
$7.50
Rimmel London Stay Matte Ultra Lightweight

Rimmel London Stay Matte Ultra Lightweight

★ 4.30 (20 reviews)
$5.66
Auban Disposable Waterproof Plastic Elastic

Auban Disposable Waterproof Plastic Elastic

★ 4.60 (20 reviews)
$9.99
Acnefree Terminator Treatment Peroxide Strength

Acnefree Terminator Treatment Peroxide Strength

★ 4.40 (20 reviews)
$5.47
Duri Nail Polish No 218 Do 5

Duri Nail Polish No 218 Do 5

★ 3.80 (20 reviews)
$12.50
Vaseline Petroleum Jelly Original Pack

Vaseline Petroleum Jelly Original Pack

★ 4.80 (20 reviews)
$10.89
Degree Ultraclear Antiperspirant Deodorant Black

Degree Ultraclear Antiperspirant Deodorant Black

★ 4.80 (20 reviews)
$17.93
Keranique Conditioner Thinning Treatment Sulfates

Keranique Conditioner Thinning Treatment Sulfates

★ 4.30 (19 reviews)
$30.68
Sexyhair Powder Play Volumizing Texturizing

Sexyhair Powder Play Volumizing Texturizing

★ 4.40 (19 reviews)
$21.95
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Full Shine U Tip Hair Extensions Human Hair Blonde Highlighted Utip Human Hair Extensions 14 Inch Keratin Tip Extensions 40 Grams Fusion Extensions Remy Hair for Women

★ 4.10 (19 reviews)
$36.39
Go Ho 9 Colors Nude Eyeshadow Palette,Matte&Shimmer&Glitter Eyeshadow Makeup,Long Lasting Blendable Neutral Eye Look,Highly Pigmented Eye Shadow Powder,06

Go Ho 9 Colors Nude Eyeshadow Palette,Matte&Shimmer&Glitter Eyeshadow Makeup,Long Lasting Blendable Neutral Eye Look,Highly Pigmented Eye Shadow Powder,06

★ 4.20 (19 reviews)
$5.98
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Ivory Designed Phthalates Silicones Fragnance Free

★ 4.80 (19 reviews)
$7.32

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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