Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
ForPro Professional Collection Premium Microfiber 3-Piece Massage Sheet Set, Cool Grey, Ultra-Light, Stain, and Wrinkle-Resistant, Includes Flat, Fitted Sheet and Massage Face Rest Cover
Neutrogena Rapid Wrinkle Repair Retinol Face Oil, Daily Anti-Aging Face Serum to Fight Fine Lines, Deep Wrinkles, & Dark Spots, 1.0 fl. oz
L'ANGE HAIR Le Vite Straightening Brush | Heated Hair Tool for Smoother, Frizz-Controlled Look | Dual-Voltage Hot Brush Straightener for Effortless Styling & Shine | Ceramic Standard Size (Black)
SheaMoisture Kids Detangler for Curly Hair, Extra Moisturizing Coconut & Hibiscus with Shea Butter, 8 oz
Tree Hut Watermelon Body Scrub, Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils, Smooth Skin, Body Exfoliator For All Skin Types, Self Care Gifts for Women, Vegan, 18 Oz
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
essie Nail Polish, Salon-Quality Neutral Nail Polish, Vegan, glisten to your heart, 0.46 fl oz
essie Nail Polish, Salon-Quality Green Nail Polish, Vegan, Spring 2024, first kiss bliss, 0.46 fl oz
LAURA GELLER NEW YORK Baked Balance-n-Glow Illuminating Powder Foundation – Light – Handmade in Italy – Pearl-Infused Satin Finish – Vitamin C Brightening – Buildable Sheer Coverage – For Mature Skin
Aqua Velva After Shave, Classic Ice Blue, Soothes, Cools, and Refreshes Skin, 7 Ounce
CHI Tourmaline Ceramic Series Flat Iron, Hair Straightener for Silky, Smooth Hair, 392°F Maximum Temperature, 1" Iron
CHI Tourmaline Ceramic Flat Iron Hair Straightener 1", Professional Hair Styling Tool for Silky Smooth Hair, Frizz Control & Curling, Pure Pink 1" Plates
GiGi Hair Removal Wax Warmer, Multi-Purpose Warmer with Adjustable Temperature Control, for 14 oz. Wax Can
Keratin Hair Mask,Keratin Hair Treatment 250g Hair Mask for Dry Damaged Hair,Deep Conditioning Hair Treatment Mask Repair Treatment Damage Hair Root,Natural Deep Conditioner Hydrating Hair Care Gifts
Nnzes Short Wavy Wig with Bangs for Women Shoulder Length Bob Curly Women's Charming Synthetic Wigs with Natural Wavy Black To Brown Heat Resistant Hair for Daily Party Use
Hermosa Brazilian Straight Plucked Hairline
Hermosa 13x4 Chocolate Brown Lace Front Wigs Human Hair 180 Density Straight Lace Frontal Human Hair Wig Pre Plucked Hairline 4# Brown Wig 26 Inch
NYK1 Super Strong Nail Glue for Press On Nails, Nail Tips & Acrylics | 8ml
Hairingrid Mannequin Head African American with 100% Human Hair Cosmetology Afro Hair Manikin Head for Practice Styling Braiding and Free Clamp Holder (R72026B0210H)
Nnzes Black Mixed Brown Wig with Bangs Short Bob Wavy Wigs Synthetic Curly Wig for Women Natural Looking Heat Resistant Fiber Hair for Daily Party Use
Chi Expert Classic Tourmaline Ceramic
Curel Hydra Therapy In Shower Lotion, Itch Defense Body Moisturizer with Advanced Ceramide Complex, Vitamin E, & Oatmeal Extract, 12 Oz
Hairingrid Mannequin Head 14" 100% Real Hair Hairdresser Cosmetology Mannequin Manikin Training Head Hair and Free Clamp Holder (14 Inch)
Vaseline Illuminate Me Shea Butter Whipped Body Butter for Melanin Rich Skin Provides 24 Hour Moisturization for Dry Skin 11 oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
